In the world of the Internet and digitization, emails are the safest and least expensive way to promote your product. It offers you the chance to directly reach your clients and share the benefits of your product and services.
However, before you can utilize this marketing technique to get more leads, you need to plan for it. Therefore, lots of software companies have developed automation software application for email marketing. Here’s an evaluation of one such application called Automizy in our B2B Email Marketing Best Practices 2018 – Automizy Review.
Automizy is a high-end automation software application developed for increasing the ROI of your email marketing campaigns considerably by around 34%. The AI-powered software application serves entrepreneurs, marketers, and others with a chance to analyze the market and optimize/create techniques to increase ROI. It likewise helps you expand your email list, improves your process, and get much higher open rates than you normally get on your own.
What’s more intriguing is that Automizy is developed specifically for small and medium businesses, unlike other email marketing tools. This implies that even startups and small businesses that have actually simply gone into the marketplace can add value to their organization by utilizing this tool. Its developers have also made it with an extremely basic UI that is easy to utilize even for a non-professional. It does not require any coding or other abilities for automating a process. You can do all you want by merely dragging and dropping.
The automation software also has a very good reporting system. It can offer you with numerous metrics like conversion reports, Public API, split testing, and more that you can utilize to plan your next move.
Another important thing is that Automizy likewise has a YouTube channel that contains a number of videos about using it.
Let’s get a more detailed take a look at what this tool entails by focusing on its functions.
1. Drag & Drop Email Editor
Automizy has a drag-and-drop e-mail editor that lets marketers produce email campaigns with ease and versatility, even without diving into the technicalities.
2. Visualize Automation Builder
Though it features the power to automate the complete process, it likewise offers the functionality to see how the email campaign will appear while working on it.
3. Subject Line AB Testing
Automizy not only recommends customized subject lines but also features the functionality to check them even before the campaign begins. By doing this, it increases the possibility of success.
This AI-based email marketing software likewise lets them schedule their campaign according to the target market’s time schedule.
5. Subscriber Management
As the name suggests, this feature helps companies to handle their subscribers. They can have an extensive look at the number of active, non-active, and bounded user subscribers in real-time.
6. Website Behavior Tracking
With this feature, one can quickly track the difference in website metrics before and after launching an e-mail marketing campaign.
7. Contact Management
It likewise provides an opportunity to create and handle a complete record of the contacts who will receive an individualized e-mail.
8. Campaign Analytics
The tool also comes packed with the capability to evaluate every change in your campaign metrics corresponding to the campaign initiated. By doing this, it streamlines the procedure to identify which move can hinder your course to success and remove it from your existing marketing strategy.
9. Key Email Conversion Metric Reports
Another distinct feature of Automizy software application is that it gathers, manages, and provides a total record of conversion metrics and the matching action on launching a new campaign, and so on.
10. Native Integrations
From Shopify to Hyperise, Clearout, and Pabble Connect, this tool allows you to integrate different native and highly-functional APIs into your campaign to improve user experience and ROI.
11. Personalized Unsubscribe Page
Finally, it turns a dull unsubscribe page to an enticing one such that the upset user may reconsider before unsubscribing to your email marketing campaign.
1. Limitless Users
The biggest advantage of choosing Automizy is that it lets you have unrestricted users.
You have the chance to bring in, engage, and convert a varied number of users at the same time without worrying about hitting your subscriber limits. It does not keep you limited to a specific set of users like that in the case of traditional active e-mail marketing platforms.
2. Enticing Subject Lines
By utilizing the power of Artificial Intelligence, Automizy gathers a stack of info around the most popular and effectivesubject lines. Based on the insights gained, it brings forth some of the subject line alternatives that you can go with.
This provides marketers some efficiency in collecting and analyzing data and improving the campaign’s success rate.
3. Save Time and Effort
Previously, the marketing team used to invest a bigger portion of their working hours into writing e-mails, studying and deciding the subject lines, and managing the complete procedure. This can be a tiresome and uninteresting task.
But now, with the development of Automizy, this has actually ended up being simpler than ever anticipated. By automating the whole process and providing custom-made (& individualized) subject lines, the tool has made it easier to run a campaign easily, rapidly, and effortlessly. Additionally, it has actually saved enough time for marketers to concentrate on other efficient ideas and jobs.
4.14 Days FreeTrial
Another advantage of considering Automizy for your e-mail marketing campaign is that it offers 14-days free trials. The best part is you need not share any credit/debit card details until the trial period ends.
It offers you an opportunity to upgrade or change your pricing plan to modify the campaign’s terms and, thereafter, ROI.
5. Live Contact Filtering
Automizy is likewise gaining big momentum in the digital marketing world since this tool offers the functionality of live contact filtering. Significance, you can pick/remove the contacts who will get an email newsletter even while processing it.
Something that is yet not possible on any other automated email marketing platform.
6. Free Live Chat Support
Another service that is making entrepreneurs and marketers inclined towards this automated e-mail marketing platform is that it provides complimentary live chat support.
With this, Automizy makes it simpler for newcomers along with those executing it from a long time back to understand all the ideas and discuss their issues with experts anytime and anywhere. They can get them resolved in an efficient way to obtain much better outcomes.
Last but not least, this tool provides better services to all at comparatively lower rates. Unlike other reputed e-mail marketing automation softwares, it does not keep duplicate, bounded or non-active contacts into account. It charges only on the basis of active user subscribers.
Besides, it runs with the principle of charging based upon the variety of subscribers. Something that turns it into the most affordable alternative offered in the market when having very little user subscribers.
1. Sending Real-time Personalized Newsletters
The primary reason why entrepreneurs are not using this email marketing software is that it does not provide the functionality of customizing newsletters in real-time. However, it is expected that they are working on it. This implies that this feature may quickly be readily available in the upcoming update.
2. More Email Design Templates
Automizy automates the complete e-mail marketing campaign procedure to a wider degree. However, it does not come loaded with sufficient design templates. This is again considered as a reason that some businesspeople are turning towards other tools like Mailchimp.
3. Double Opt-in
Unlike AWeber, this AI-powered tool does not provide the choice of double opt-in. This implies users do not receive a verification link on signing up for your newsletters. Hence, spam and indifferent users get added to your list without making a difference to your profit scale.
Now you understand what this tool entails, what pros and cons to think about while choosing it for your email marketing campaign, it is likely that you are curious to understand the pricing.
This email marketing automation tool is offered at a minimum of $9. This is the basic version of the tool and empowers you to contact only 200 active user subscribers.
To ensure that you can engage and retain every user subscriber, the tool comes with personalized pricing plans. In simpler words, the tool lets you pick the right price plan for your organization, depending upon the number of active subscribers you have.
For example, if you have 500 active user subscribers, the charges for engaging these users would be around $18/month. The rate would be around $119/month for 10,000 to 20,000 active user subscribers.
Utilizing an AI-enabled automation tool like Automizy for managing your e-mail marketing campaign is nonetheless a competitive benefit. It can add endless benefits to your business strategy. It is recommended to bring your team on board, discuss, and integrate Automizy-like software into your marketing process.
Thanks for reading our article on B2B Email Marketing Best Practices 2018 Review.