The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you have actually made, what revenue each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the best promising tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for marketing professionals around the world.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to maximize this cutting-edge tool.
Automizer as well as Web Traffic Source Integrations
Setting up and using a tracker is a quite easy procedure in the affiliate world. But, even experienced marketers can find it tough to manage a large number of campaigns every now and then. This is where Voluum Automizer ends up being relevant.
Automizer is their all new automation tool based on two foundations: automation rules & website traffic source integrations
The latter lets you to fully integrate with various traffic sources such as Facebook Ads, Taboola, etc. This not just lets you establish your campaigns swiftly as well as effectively yet additionally execute actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- exclude non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can additionally develop necessary cost integration with Google Ads and Facebook.
When you totally integrate specific website traffic sources, you can after that set up your own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are sudden modifications in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark custom variables with vivid icons automatically when they satisfy established conditions.
The rules feature will certainly let you save a significant amount of time and automate a chunk of your day-to-day work.
Traffic Source and also Affiliate Network Templates
Besides full integrations, Voluum allows you accessibility to templates for a variety of offers, web traffic sources, as well as affiliate networks.
This attribute contains 35 templates from some of one of the most typical website traffic sources as well as 15+ templates from popular networks that aid you to hit the ground running.
Different Tracking Options
One of the most obvious function a tracker must have is the capacity to keep track of user actions properly. Voluum takes it to a whole new level by offering customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually post them to Voluum.
Manual Cost Update
Together with the capability to post conversions, the manual cost update function allows users to customize campaign costs straight with the tracker. This procedure is also manual, and it’s essential in cases where your web traffic sources are not conveying the cost info instantly.
Lander Protection Script
All software application companies are under a great deal of pressure to create a secure environment for users. By applying attributes like lander protection scripts, Voluum has actually utilized this opportunity to reinforce its partnership with its clients.
This protection feature lets you shield top performing landing pages as it removes site visitors that did not originate from a campaign URL, which bolsters conversion rates while reducing costs
Remember that the code requires PHP in order to be implemented, so it can not be utilized in all scenarios.
Bot Discovery as well as Questionable Web Traffic Filter
Bot traffic is a large problem in native, pop, redirect, and push web traffic. Along with making your campaign much more pricey, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be expensive otherwise attended to, which is the reason that Voluum has applied a questionable web traffic filter plus bot detection abilities.
This tracking software application uses a script called the honeypot to establish the percent of bots clicking on your web links. Mounting the script is really basic also. All you need to do is duplicate the script with the appropriate tracking domain name right into the components of the landing page you wish to supervise.
The honeypot script can be used on landing web pages only, which suggests that it’s not suitable for direct link campaigns. Thankfully, Voluum likewise spots various other types of questionable clicks that are set off by various other sources.
This feature is a brand-new addition to the platform, and also the concept is fairly uncomplicated. It enables individuals to be able to put a marker or visual tag to different campaign variables depending upon their performance. This permits you to quickly choose what metrics are succeeding and which ones require to be changed.
Notices and Custom Alerts
Among our leading Voluum attributes is the system’s capability to send out notices and also alerts. Relying on your setups, you can be updated based upon different events and also milestones achieved in your campaign. You can even get them on your smart phones as the tracking software has applications readily available for both iOS as well as Android.
System notifications are pre-programmed in Voluum as well as can be caused by the following occurrences:
- First conversion
- First campaign with traffic
- Different conversion cap limits
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are absolutely customized. You determine what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any type of conversions? You’re trying a brand-new vertical? With alerts, you will not have to be attached to your desktop computer. All you have actually got to do is set up the alert criteria. The minute the conditions are fulfilled, you will certainly be right away notified.
As any online marketer would tell you, optimization is an art form that you can just get a hold on through practice. Established online marketers may not have much use for this feature. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This sort of optimization instantly develops A/B payment that contain different landers and offers to make sure that it can redirect the very best web traffic to the very best offer based on ROI and other requirements. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is essential, and also Voluum permits you accessibility to all the data you’ll ever require in different formats. You can quickly produce numerous of reports that are produced in real time as well as consist of as much as thirty distinctive data points. Some of the additional analysis attributes consist of:
- Traffic logs
- Multiple currencies including euros, pounds, dollars as well as a whole lot more
- A dedicated reporting API
For clients that like manual optimization, Voluum includes a complete suite of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Extremely fast
- Shields your data
- No investment in extra tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based solution, implying that it just stores your data for a limited duration. This indicates that if you intend to check your campaign performance from more than a year ago as an example, then that is not feasible.
Voluum Rates as well as Plans
Voluum’s plans and also pricing structure have undergone a lot of changes since the company launched. After a number of years on the somewhat higher end of the scale, the tracker’s cost has dropped recently, as well as the company has additionally enhanced the number of functions readily available on all plans.
The Discover plan is one of the most moderately priced, and also it permits as much as twenty campaigns as well as 3 months of information retention. It offers limited tracking functions, and also it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in need to opt for either the Profit or Grow plans, which allow 6 and also twelve months of information retention respectively. Both enable limitless campaigns, several custom domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for a long time and also is most likely to be here well into the future. It has established itself as a reputable as well as useful affiliate advertising and marketing tracking tool.
If you are new to this application or even new to affiliate marketing tracking, then you can take a look at pointers through a Voluum tutorial online to get a far better concept of how to track your campaign.
Voluum is a reliable tool, as well as although it does have some small defects, the positives take precedence over the downsides, and it is one of the best affiliate marketing tracking systems to use today.