The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which alters you have actually made, what earnings each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the most popular promising tracking platforms in the market for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the go-to tracker for marketing experts around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to maximize this cutting-edge tool.
Automizer as well as Traffic Source Integrations
Setting up and using a tracker is a pretty simple procedure in the affiliate world. Yet, even experienced marketers can find it challenging to manage a large number of campaigns from time to time. This is where Voluum Automizer comes to be appropriate.
Automizer is their brand new automation tool based on two foundations: automation rules & web traffic source integrations
The latter allows you to totally integrate with various web traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you establish your campaigns rapidly and also effectively but additionally carry out actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- immediately update your traffic-source costs
- as well as form rules
With Automizer, you can likewise develop vital cost integration with Google Ads and Facebook.
As soon as you fully integrate particular website traffic sources, you can after that set up your very own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark custom variables with colorful icons automatically when they fulfill set conditions.
The rules feature will certainly let you save lots of time and also automate a chunk of your everyday work.
Web Traffic Source and Affiliate Network Templates
Apart From complete integrations, Voluum permits you access to templates for a variety of offers, website traffic sources, and also affiliate networks.
This function includes 35 templates from some of one of the most typical website traffic sources and 15+ templates from preferred networks that aid you to hit the ground running.
Different Tracking Options
The most obvious feature a tracker must have is the capacity to keep track of user actions precisely. Voluum takes it to a whole new level by providing users tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually submit them to Voluum.
Manual Cost Update
Along with the ability to upload conversions, the manual cost update feature lets customers to customize campaign costs directly with the tracker. This process is additionally manual, and it’s important in cases where your website traffic sources are not conveying the cost information immediately.
Lander Protection Script
All software companies are under a lot of stress to produce a safe environment for individuals. By applying features like lander protection scripts, Voluum has actually utilized this chance to enhance its relationship with its consumers.
This protection function allows you protect top performing landing web pages as it filters out visitors that did not originate from a campaign link, which boosts conversion rates while reducing costs
Remember that the code needs PHP in order to be implemented, so it can not be made use of in all situations.
Bot Discovery as well as Suspicious Traffic Filter
Bot web traffic is a big trouble in native, pop, redirect, as well as push traffic. Together with making your campaign a lot more expensive, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be expensive if not dealt with, which is the reason why Voluum has executed a questionable traffic filter plus bot detection abilities.
This tracking software uses a script known as the honeypot to figure out the portion of bots clicking your web links. Setting up the script is extremely basic also. All you need to do is replicate the script with the appropriate tracking domain right into the constituents of the landing web page you intend to monitor.
The honeypot script can be made use of on landing pages only, which suggests that it’s not appropriate for direct link campaigns. Luckily, Voluum likewise discovers other sorts of questionable clicks that are caused by other sources.
This attribute is a new addition to the platform, as well as the principle is relatively uncomplicated. It allows individuals to be able to put a marker or visual tag to different campaign variables depending on their performance. This enables you to rapidly choose what metrics are succeeding and also which ones need to be altered.
Notices and also Customized Alerts
Among our top Voluum attributes is the system’s capacity to send notices and also alerts. Depending upon your setups, you can be updated based on different events as well as milestones accomplished in your campaign. You can even get them on your mobile phones as the tracking software application has apps available for both iPhone and also Android.
System notifications are pre-programmed in Voluum and can be caused by the following events:
- First conversion
- First campaign with traffic
- Various conversion cap limitations
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are entirely customized. You choose what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t getting any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be affixed to your desktop. All you’ve reached do is install the alert criteria. The moment the conditions are satisfied, you will certainly be immediately informed.
As any kind of marketer would certainly inform you, optimization is an art form that you can only get a hold on via practice. Established marketers may not have much use for this function. Nevertheless, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This type of optimization instantly develops A/B payment that include different landers and offers so that it can redirect the very best web traffic to the best offer based upon ROI and also various other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is essential, and Voluum allows you access to all the data you’ll ever before require in various formats. You can promptly produce countless of reports that are created in real time and include up to thirty distinct data points. Some of the additional analysis features consist of:
- Website traffic logs
- Numerous currencies including euros, pounds, dollars and a great deal more
- A dedicated reporting API
For customers that have a preference for manual optimization, Voluum includes a full suite of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Extremely fast
- Shields your data
- No investment in added devices
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based solution, implying that it just stores your information for a limited period. This means that if you intend to inspect your campaign performance from more than a year ago for instance, then that is not possible.
Voluum Rates and Plans
Voluum’s plans as well as pricing structure have actually gone through a great deal of modifications since the business launched. After several years on the rather higher end of the range, the tracker’s cost has dropped lately, and the business has additionally enhanced the variety of features available on all plans.
The Discover plan is the most moderately priced, as well as it permits as much as twenty campaigns along with three months of information retention. It offers limited tracking features, as well as it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing an increase in should go for either the Profit or Grow plans, which allow 6 and twelve months of data retention respectively. Both enable unrestricted campaigns, numerous customized domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time as well as is going to be here well into the future. It has actually established itself as a reliable as well as helpful affiliate marketing tracking tool.
If you are brand-new to this app and even new to affiliate advertising tracking, then you can consider ideas with a Voluum tutorial online to get a better idea of just how to track your campaign.
Voluum is an effective tool, and although it does have some small imperfections, the positives take precedence over the downsides, as well as it is among the most effective affiliate advertising tracking systems to use today.