Do I Need A Social Media Management Tool – SocialPilot Review

Are you thinking about promoting your blog posts manually on more than 10+ networks?

Not an excellent idea!

Promote your material smartly with couple of clicks on several social platforms.

Share your blog material immediately or schedule it to post in the future on multiple social profiles with SocialPilot, an exceptional automated publishing app which you can utilize from any web browser.

You can post on Facebook, Instagram,  Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For some time now, Hootsuite has led the social media management landscape. It hasn’t controlled the way a business like Google does for search however they have actually been around a long time since 2008 and have earned a respectable credibility since then. If an upstart is going to take on Hootsuite, they’re going to need to match them in functions and beat them on price. And, overall the product should be at least as simple to use.

This is the lens through which we’re seeing Social Pilot, which was founded in 2014. How do they stack up against not simply Hootsuite but all of the noteworthy players in this space? They’re not exactly beginners, but they haven’t truly made a big splash yet. Its long list of features make it a genuine competitor in the SMM market. And while you might not have become aware of the platform, companies like Amazon, Gartner, Samsung, and Vodafone have.

With strong momentum developed in 2018, Social Pilot has actually set its sights squarely on their competitors and it’s not a stretch to imagine that Hootsuite remains in their crosshairs. Social Pilot matches them on almost every function, nails the user interface, and their prices appears purpose-built to be read as a side-by-side contrast with Social Pilot coming out as the better worth on paper. With that in mind, let’s dive in further and a complete view of the offering in our Do I Need A Social Media Management Tool – Socialpilot Review.

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SocialPilot Review – Is SocialPilot the Best Social Network Management Platform?

SocialPilot is a social network management and social media scheduling platform that permits you to link all of your social accounts so that you can handle them in one location. Along with being an excellent tool for individuals to utilize, this marketing tool is especially great for agencies and large teams, considering that depending on the size of the plan you pick, you can amount to 100 social media accounts.

You can easily publish to all popular social media platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.

SocialPilot’s social media scheduling features allow you to  schedule and publish social network posts to numerous accounts on multiple social media networks. You can quickly tailor one post to appeal to the different audiences on each platform which will aid with engagement. You can also tag other users and brand names in your posts from within the SocialPilot dashboard to gain more views on your posts.

The marketing tool likewise lets you develop and schedule carousel posts for Facebook and LinkedIn, so there is no need to develop these by hand any longer.

Do I Need A Social Media Management Tool

There is a content calendar that allows you to envision your material plan for the weeks and months ahead, and if you are an agency you can quickly filter the brands you are dealing with so you can see one brand or account at a time.

If you are starting to run out of concepts for fresh content, you can take advantage of the curated material feature, which shows you posts and other material that would be relevant to your target market, and lets you immediately publish or schedule it to be published to your accounts. There is a web browser extension for this function too, so if you encounter anything intriguing while you are searching the web, you can share it to your social accounts at the click of a button.

To stop you becoming overwhelmed with comments and messages, Social inbox lets you check out and reply to Facebook messages across various pages all in one location. You can share access with your group also, to guarantee that consumer comments are responded to as rapidly as possible.

Overall, SocialPilot as a social network automation tool helps you stay organized and provide great customer service, despite the number of accounts you are handling.

Pricing

Do I Need A Social Media Management Tool

Social Pilot is targeted at a large audience, with prices choices aimed at everything from small companies to large enterprises. What’s great is that there are no feature limitations nearly anything you can do at the greatest level can also be done at the lowest. You simply do it on a smaller sized scale.

SocialPilot has 3 tiers of prices for the main plans, in addition to an individual plan for those who are just getting started to schedulematerial, which is $8.33/ month.

The individual plan lets you link 5 social profiles, publish 50 posts, and make use of the content curation features, so it’s outstanding value for a person who is simply starting.

  • Professional ($ 30/month, or $25/month billed yearly) At Social Pilot’s most affordable level subscription, you can manage 50 social profiles, make 200 posts per day with approximately 2,500 posts in the queue.
  • Small Team ($ 50/month, $41.33/month billed yearly) 100 social accounts, 500 posts per day, 5,000 posts in the queue.
  • Agency ($ 100/month, $83.33/month billed annually) 200 social accounts, 1,000 posts, 10,000 in the queue
  • Enterprise (Custom-made prices) For customers who require to do more than the other plans enable. SocialPilot white label service: If you are a huge marketing firm who want to use SocialPilot service under their own brand name, you can select the Enterprise plan.

Of the three functions you can not access with the Professional plan, only one of them is useful at that level: the Social Inbox, which lets you manage all incoming comments and messages from all your Facebook Pages in one location. The other 2 functions, Client Management and White Label PDFs for analytics are geared towards agencies. For a complete list of functions with each plan, you can look Social Pilot’s pricing page.

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User Experience

There’s nothing revolutionary or  advanced about their interface, which serves them effectively. It’s simple, tidy and really organised so it is very easy to use.

Even better, on your very first login, the platform guides you through the preliminary setup, revealing to you where and how to connect your different accounts, and developing an initial publishing schedule. The remainder of the platform is simple enough to figure out simply by clicking through each module on the navigation bar, and there’s always an icon for accessing assistance on the page you’re working with.

There is a choice for bulk scheduling with a CSV file, if you want to upload a large number of posts ahead of time.

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Functions of SocialPilot

Now we get to the crucial bit. A great user interface is a great thing to have, but it’s ultimately useless if there isn’t great software application user interface with it. Eventually, the question we’ve got to ask when examining platforms like this is: Does it make the social media expert’s life simpler? And the response here is: yes.

 

The management of accounts is done cleanly and effectively, as you can arrange each account into appropriate groups (by channel, by client, by whatever). SocialPilot lets you connect to all your social media accounts through a single user interface. If you’re posting the exact same material throughout multiple channels, it’s simple enough to pick them all as part of the procedure. But it’s even simpler if you’ve currently grouped them together – simply choose the group and the post goes where you desire it to. Social Pilot makes short work of scheduling, queuing, editing, and sharing all your content, too. There’s even a content curation function nestled within the publishing module just search by keywords and when you’ve discovered something appropriate, you can publish, queue, or schedule it right there.

Do I Need A Social Media Management Tool

You can likewise use SocialPilot to automate your social network posts, so even when you are too busy to be publishing, or away on holiday, your social media accounts are active and running on autopilot. You can either pick to compose a simple text or a text with an image by picking Share as Text or Share as Image option.

Unlike posting on social media accounts, SocialPilot does not impose character limitations, providing users the free range they require to create and share messages with their target audience.Other functions consist of Social network Analytics, Client Management, Bulk Scheduling & Custom FB Branding and more.

There’s likewise a helpful web browser extension for sharing on the go, and SocialPilot’s mobile app includes image modifying functionality.

Do I Need A Social Media Management Tool

Its one flaw in this department is a huge one, though: there’s no direct publishing of content with Instagram. Prior to 2018, this would be par for the course; Instagram did not permit posting from any third party apps. But since a year back, they started enabling business accounts to do this, to make it much easier for them to deal with their social media management platforms. Since then, there are a lot of platform alternatives for organizations to scheduleand post directly through Instagrams API. For some reason, Social Pilot didn’t get on this and get it done. It remains in the works, however currently, if you produce a post on Social Pilot you’ll require to utilize their own mobile app to complete the task. It’s a 3 step process that’s more than a little troublesome, a method that prevailed last time but is now basically outdated. And it’s not just that direct publishing ability that Social Pilot does not have: there truly isn’t any meaningful integration with Instagram, no API integration at all. You can’t get analytics and even view post histories (unless you scheduled them in the platform to begin with).

This is an embarassment because the rest of the analytics module is fantastic. It works with Facebook, Twitter, Pinterest, and LinkedIn, and provides insights into post performance that dive deeper than the standard follower, reach, and engagement metrics. You’ll be able to get a birds eye view of what’s working, and then drill down much deeper to see why and how. You can learn who and where your most engaged audience members are, and what hashtags are resonating one of the most. You’ll discover audience demographics, along with the times and days they’re most active. If you can’t construct an effective social network presence using these analytics, you will not be able to blame Social Pilot.

There’s functionality for boosting posts, message management, bulk scheduling function, content curation and even analytics too.

Do I Need A Social Media Management Tool

This is particularly true if you’re utilizing Facebook for the bulk of your social network marketing. While Social Pilot does a lot of various things for  different channels, it does everything for Facebook. One of the platform’s best functions is the Social Inbox, which lets you manage and respond to all your FB comments and messages, throughout all accounts and profile and pages. For agencies handling this part of their customers’ heavy lifting the ease with which they’ll be able to stay on top of all their interaction may be worth the month-to-month cost alone. If they could include this function to more platforms, so that social media managers never ever need to leave the Social Pilot platform, that could be a deciding factor for a lot of potential customers.

Immediately share article to your social accounts and profile with RSS

 

Another tool that can save you great deal of time is the RSS feed tool. You can include the RSS feed URL of your (or someone else’s) website so that it gets shared throughout all of your social media accounts instantly each time a new post goes live. If you are an organization or an agency then you will absolutely want to choose among the 3 main plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all give you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the capability to include employees.

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Integrations

Do I Need A Social Media Management Tool

Maybe it’s due to the fact that of their relatively unknown status, but Social Pilot does not have much in the method of 3rd party integrations or apps. This is one location that harms the platforms possibilities with larger businesses, who’ll likely have bigger technology environments that are not just social media related. Apps connecting task management, ecommerce, CRM, and many other pieces of the marketing pie with social media marketing platforms abound there are over 150 that work with Hootsuite. This shouldn’t affect Social Pilot’s consumers on the small side of things (Professional and Small Teams plans), and these app integrations aren’t essential to develop a successful social media presence, but some bigger customers might wish to do their research study and make certain they can (or will have the ability to) link to their other software options.

For the time being, though, Social Pilot provides a sort of workaround by supporting integration with Zapier a third party web service that manages the integration of other web apps. If you connect your Social Pilot account with your Zapier account, you can then connect any of more than 1,000 apps back to Social Pilot, sharing information between them to ease workflows. Obviously, this isn’t totally free, therefore is going to cost you another monthly cost, paid to another company. On the plus side, you’re still saving money with Social Pilot over Hootsuite.

Other significant integrations consist of:

  • Project Manager
  • URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can connect Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will instantly be shortened when you produce a post.
  • Web web browser extensions for Chrome, Safari, and Firefox, which enable you to save and schedule any page you may be looking at. It’s likewise helpful for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.

 Conclusion

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Social Pilot has been around since 2014, however they’re still extensively perceived as a brand-new gamer in the social media management market. They have actually utilized the time considering that their founders carefully, constructed a product that has full functions, collaborative, and incredibly easy to use. They can  win over a great deal of brand-new consumers who are tired of overpaying for competing products.

There are still a few things that need to be addressed/brought up to speed, most especially the platform’s absence of Instagram functionality. While you can link your Instagram accounts to the platform and schedule things through it, all that gets you is the ability to see what you’re doing on Instagram along with everything else. You will not really have the ability to do anything with Instagram (no direct publishing, no data). That’s something they have actually got in the works, however it’s a problem for marketers and social media managers who are working with Instagram every day.

Still, for smaller sized companies, and any business or agency managing popular Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and all of it makes for a very remarkable platform. For any brand name beginning to buckle down about social network management, or agencies aiming to much better manage their multiple customers, Social Pilot ought to remain in your shortlist of platforms to take a look at.

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How is SocialPilot different than other social media tools?

SocialPilot is not the only publishing service out there. In fact, there are lots of others that have actually been around longer than it has.

Buffer and Hootsuite, for example, are another popular apps for this purpose.

So what makes SocialPilot various or even much better?

All 3 services offer premium plans, but SocialPilot’s cost of $10/month is minimal compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.

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Should you use SocialPilot to handle your social network?

Whether you are a single user, small company, large team, or firm, we highly recommend that you utilize SocialPilot for your social media management. SocialPilot is a fraction of the cost of comparable social network tools and offers all of the features you require to use professional social media management solutions for your business or for your customers.

The white labeling solution is an excellent alternative to have if you are handling social media for another company, as it can make you come across like and expert and being trustworthy, as it will appear like you have your own dedicated software to run their accounts. You can also download white labeled reports to send out to your clients.

Collaboration features make it easy to handle your social media with a group, permitting you to grant different levels of access to different users. This can also work well if you are utilizing freelancers or interns to assist with your material and scheduling since while they can create and schedule posts, you will still have the alternative to authorize it before it goes live if you wish to.

Overall we feel this is an exceptional tool for the cost, and its works for small businesses just starting out as well as larger agencies, so it can grow with your organization.

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