The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which changes you’ve made, what revenue each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the most popular up-and-coming tracking systems in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the best tracker for marketers around the world.
Henceforth, we’ve decided to write a Voluum review to help customers decide if they want to maximize this ingenious tool.
Automizer and also Traffic Source Integrations
Setting up and using a tracker is a rather simple procedure in the affiliate world. But, even experienced marketers can find it challenging to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be pertinent.
Automizer is their new automation tool based on 2 foundations: automation rules & web traffic source integrations
The latter lets you to completely integrate with various web traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you establish your campaigns swiftly as well as successfully however also carry out actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- exclude non-converting zones
- instantly update your traffic-source costs
- as well as form rules
With Automizer, you can likewise produce crucial cost integration with Google Ads as well as Facebook.
When you fully integrate particular web traffic sources, you can after that establish your own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark customized variables with vibrant icons instantly when they fulfill established conditions.
The rules feature will let you save lots of time as well as automate a portion of your everyday work.
Traffic Source as well as Affiliate Network Templates
Aside From full integrations, Voluum allows you access to templates for a number of offers, traffic sources, and also affiliate networks.
This attribute consists of 35 templates from several of one of the most common web traffic sources as well as 15+ templates from preferred networks that aid you to hit the ground running.
Different Tracking Options
The most noticeable attribute a tracker should have is the ability to track individual actions properly. Voluum takes it to a whole new level by offering customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually publish them to Voluum.
Manual Cost Update
In addition to the capability to post conversions, the manual cost update attribute lets customers to modify campaign costs straight through the tracker. This procedure is additionally manual, and it’s crucial in cases where your traffic sources are not conveying the cost info immediately.
Lander Protection Script
All software program companies are under a lot of stress to produce a secure environment for individuals. By applying features like lander protection scripts, Voluum has used this opportunity to reinforce its partnership with its clients.
This safety and security feature lets you protect top performing landing web pages as it removes visitors that did not come from a campaign link, which boosts conversion rates while decreasing costs
Keep in mind that the code requires PHP in order to be implemented, so it can not be made use of in all scenarios.
Bot Discovery as well as Suspicious Traffic Filter
Bot web traffic is a big problem in native, pop, redirect, and also push traffic. In addition to making your campaign much more pricey, bots can also mess with your performance metrics and also make optimization baffling at best. It can be pricey if not attended to, which is the reason that Voluum has executed a questionable traffic filter plus bot detection abilities.
This tracking software program makes use of a script known as the honeypot to establish the percent of bots clicking your links. Installing the script is extremely basic also. All you require to do is duplicate the script with the correct tracking domain name right into the components of the landing page you wish to oversee.
The honeypot script can be used on landing web pages only, which implies that it’s not proper for direct link campaigns. Luckily, Voluum likewise spots various other types of suspicious clicks that are activated by various other sources.
This function is a new enhancement to the system, and also the principle is reasonably uncomplicated. It enables users to be able to place a marker or visual tag to different campaign variables depending on their performance. This enables you to promptly determine what metrics are succeeding as well as which ones require to be altered.
Notices and Custom Alerts
One of our leading Voluum features is the system’s capacity to send out notifications and also alerts. Depending on your settings, you can be updated based on various events and also milestones accomplished in your campaign. You can even get them on your mobile phones as the tracking software application has applications available for both iPhone and also Android.
System notifications are pre-programmed in Voluum and also can be caused by the following incidents:
- First conversion
- First campaign with website traffic
- Different conversion cap limits
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are absolutely individualized. You determine what events are necessary fo you. Are you testing a brand-new offer? Your campaign isn’t getting any type of conversions? You’re trying a brand-new vertical? With alerts, you will not have to be attached to your desktop computer. All you have actually reached do is put up the alert criteria. The moment the conditions are met, you will certainly be right away informed.
As any marketer would tell you, optimization is an art form that you can only get a grip on through practice. Established marketing professionals might not have much usage for this feature. However, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This sort of optimization automatically produces A/B payment that contain different landers and also offers so that it can redirect the most effective web traffic to the most effective offer based on ROI and also other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is vital, and Voluum allows you access to all the data you’ll ever need in numerous formats. You can instantly create numerous of reports that are produced in real time as well as include up to thirty distinctive data points. Several of the added evaluation features consist of:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars as well as a whole lot more
- A dedicated reporting API
For clients that have a preference for manual optimization, Voluum includes a full suite of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Really quick
- Protects your data
- No investment in additional tools
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based service, implying that it just stores your data for a limited duration. This indicates that if you want to check your campaign performance from greater than a year back for example, then that is not feasible.
Voluum Rates as well as Plans
Voluum’s plans and price structure have actually undergone a lot of adjustments since the business launched. After numerous years on the somewhat higher end of the scale, the tracker’s price has actually gone down recently, and also the business has actually also increased the variety of attributes offered on all plans.
The Discover plan is one of the most reasonably valued, and also it permits up to twenty campaigns as well as three months of information retention. It supplies limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to opt for either the Profit or Grow plans, which enable six as well as twelve months of data retention respectively. Both enable unrestricted campaigns, multiple customized domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for plenty of time and is going to be here well into the future. It has established itself as a dependable as well as valuable affiliate advertising and marketing tracking tool.
If you are new to this application or perhaps new to affiliate marketing tracking, then you can consider ideas through a Voluum tutorial online to get a much better concept of how to track your campaign.
Voluum is an efficient tool, as well as although it does have some minor problems, the positives take precedence over the negatives, and it is one of the most effective affiliate marketing tracking systems to utilize today.