The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which changes you’ve made, what profit each campaign accounts for, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be one of the best promising tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for marketers around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to take advantage of this cutting-edge tool.
Automizer and also Traffic Source Integrations
Setting up and using a tracker is a quite straightforward procedure in the affiliate world. Yet, even experienced marketing professionals can find it challenging to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be relevant.
Automizer is their brand new automation tool based on 2 foundations: automation rules & traffic source integrations
The latter lets you to totally integrate with different website traffic sources such as Facebook Ads, Taboola, etc. This not just lets you set up your campaigns quickly and effectively but likewise execute actions on your campaigns straight with Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- omit non-converting zones
- immediately update your traffic-source costs
- as well as form rules
With Automizer, you can likewise create necessary cost integration with Google Ads as well as Facebook.
When you totally integrate specific traffic sources, you can after that set up your own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are unexpected changes in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark custom variables with vibrant icons automatically when they meet established conditions.
The rules feature will let you save lots of time as well as automate a portion of your day-to-day work.
Website Traffic Source as well as Affiliate Network Templates
Besides full integrations, Voluum enables you accessibility to templates for a variety of offers, web traffic sources, and affiliate networks.
This feature includes 35 templates from several of the most common web traffic sources and also 15+ templates from prominent networks that aid you to hit the ground running.
Different Tracking Options
One of the most evident feature a tracker must have is the capacity to keep track of individual actions precisely. Voluum takes it to a whole new level by giving individuals tracking features like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually publish them to Voluum.
Manual Cost Update
Along with the capacity to submit conversions, the manual cost update feature allows customers to modify campaign costs straight via the tracker. This procedure is also manual, as well as it’s vital in cases where your traffic sources are not sharing the cost information immediately.
Lander Protection Script
All software program providers are under a lot of pressure to develop a safe environment for individuals. By using features like lander protection scripts, Voluum has actually utilized this opportunity to enhance its relationship with its customers.
This safety and security function lets you protect top performing landing web pages as it filters out site visitors that did not originate from a campaign URL, which bolsters conversion rates while decreasing costs
Bear in mind that the code needs PHP in order to be executed , so it can not be utilized in all scenarios.
Bot Detection and also Questionable Traffic Filter
Bot website traffic is a big issue in native, pop, redirect, and push web traffic. Along with making your campaign a lot more costly, bots can also mess with your performance metrics and also make optimization baffling at best. It can be expensive if not resolved, which is the reason Voluum has applied a suspicious web traffic filter plus bot detection capabilities.
This tracking software utilizes a script referred to as the honeypot to establish the portion of bots clicking your web links. Installing the script is very basic as well. All you need to do is copy the script with the proper tracking domain name into the constituents of the landing web page you want to supervise.
The honeypot script can be utilized on landing pages only, which indicates that it’s not apt for direct link campaigns. Thankfully, Voluum likewise spots other types of suspicious clicks that are caused by various other sources.
This attribute is a brand-new addition to the platform, and also the concept is relatively simple. It permits users to be able to place a marker or visual tag to different campaign variables depending upon their performance. This allows you to rapidly choose what metrics are doing well and also which ones require to be changed.
Notifications and Custom Alerts
Among our leading Voluum functions is the platform’s capacity to send out notifications and alerts. Depending upon your settings, you can be updated based on various events and also milestones completed in your campaign. You can also get them on your mobile phones as the tracking software program has apps available for both iPhone and Android.
System notifications are pre-programmed in Voluum and also can be activated by the following events:
- First conversion
- First campaign with website traffic
- Different conversion cap limits
- Failed payments
- Other payment problems
Customized alerts, on the other hand, are absolutely individualized. You choose what events are important fo you. Are you testing a new offer? Your campaign isn’t getting any conversions? You’re trying a new vertical? With alerts, you will not need to be attached to your desktop computer. All you have actually got to do is put up the alert criteria. The moment the conditions are fulfilled, you will be right away notified.
As any marketing expert would certainly inform you, optimization is an art form that you can only get a hold on via practice. Established online marketers might not have much use for this attribute. Nonetheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This type of optimization instantly develops A/B payment that consist of different landers and also offers to make sure that it can redirect the best website traffic to the most effective offer based on ROI as well as various other requirements. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is essential, and also Voluum permits you access to all the data you’ll ever before require in different formats. You can instantly produce numerous of reports that are generated in real time as well as include up to thirty unique data points. Several of the extra analysis features consist of:
- Web traffic logs
- Several currencies including euros, pounds, dollars and also a lot more
- A committed reporting API
For customers that have a preference for manual optimization, Voluum includes a complete collection of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Extremely quick
- Secures your data
- No investment in extra devices
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of client support.
- It is a cloud-based service, implying that it only stores your data for a limited period. This means that if you want to check your campaign performance from greater than a year back for example, then that is not possible.
Voluum Prices as well as Plans
Voluum’s plans and pricing structure have actually undergone a great deal of adjustments since the company launched. After numerous years on the somewhat higher end of the scale, the tracker’s price has dropped lately, as well as the company has actually additionally enhanced the number of functions readily available on all plans.
The Discover plan is one of the most fairly priced, and also it enables up to twenty campaigns along with 3 months of data retention. It supplies limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to choose either the Profit or Grow plans, which enable 6 and twelve months of data retention respectively. Both allow limitless campaigns, numerous custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time as well as is going to be here well into the future. It has established itself as a trusted and also useful affiliate advertising tracking tool.
If you are new to this application or perhaps new to affiliate marketing tracking, after that you can take a look at tips via a Voluum tutorial online to get a far better idea of how to track your campaign.
Voluum is an effective tool, and also although it does have some small imperfections, the positives take precedence over the negatives, and also it is just one of the most effective affiliate advertising tracking systems to use today.