The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which alters you’ve made, what revenue each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the best up-and-coming tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to maximize this cutting-edge tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a pretty easy procedure in the affiliate world. However, even experienced online marketers can find it hard to manage a large number of campaigns now and then. This is where Voluum Automizer ends up being appropriate.
Automizer is their new automation tool based on 2 foundations: automation rules & web traffic source integrations
The latter allows you to totally integrate with various traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you establish your campaigns promptly as well as successfully but additionally carry out actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- omit non-converting zones
- instantly update your traffic-source costs
- and form rules
With Automizer, you can also develop crucial cost integration with Google Ads as well as Facebook.
As soon as you fully integrate specific web traffic sources, you can after that establish your own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are abrupt changes in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark customized variables with vivid icons immediately when they fulfill established conditions.
The rules feature will let you save a significant amount of time and also automate a portion of your day-to-day work.
Website Traffic Source as well as Affiliate Network Templates
Besides full integrations, Voluum permits you access to templates for a variety of offers, web traffic sources, and also affiliate networks.
This attribute includes 35 templates from some of the most usual website traffic sources as well as 15+ templates from prominent networks that aid you to hit the ground running.
Different Tracking Options
The most apparent function a tracker should have is the capacity to track user actions properly. Voluum takes it to a whole new level by giving customers tracking features like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
Along with the capacity to submit conversions, the manual cost update attribute allows users to customize campaign costs straight through the tracker. This process is additionally manual, and it’s essential in cases where your website traffic sources are not sharing the cost info instantly.
Lander Protection Script
All software service providers are under a lot of pressure to create a safe environment for users. By using attributes like lander protection scripts, Voluum has actually used this opportunity to enhance its partnership with its clients.
This safety function allows you safeguard top performing landing web pages as it filters out site visitors that did not come from a campaign link, which boosts conversion rates while decreasing costs
Bear in mind that the code needs PHP in order to be executed , so it can not be utilized in all scenarios.
Bot Detection as well as Dubious Traffic Filter
Bot traffic is a huge issue in native, pop, redirect, and push web traffic. Together with making your campaign more costly, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be costly otherwise addressed, which is the reason that Voluum has applied a dubious traffic filter plus bot detection abilities.
This tracking software application takes advantage of a script known as the honeypot to figure out the portion of bots clicking on your web links. Mounting the script is very simple as well. All you need to do is replicate the script with the right tracking domain right into the constituents of the landing web page you want to oversee.
The honeypot script can be made use of on landing web pages only, which suggests that it’s not apt for direct link campaigns. Thankfully, Voluum also finds other types of questionable clicks that are caused by various other sources.
This feature is a new enhancement to the system, as well as the concept is fairly straightforward. It permits individuals to be able to put a marker or visual tag to different campaign variables depending upon their performance. This allows you to quickly determine what metrics are doing well and which ones require to be changed.
Notifications and Customized Alerts
One of our top Voluum functions is the system’s capacity to send notices and alerts. Depending on your settings, you can be updated based on various events as well as milestones accomplished in your campaign. You can even get them on your mobile devices as the tracking software has apps available for both iOS and Android.
System notifications are preset in Voluum and also can be triggered by the following occurrences:
- First conversion
- First campaign with traffic
- Various conversion cap limits
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are absolutely customized. You decide what events are necessary fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you will not need to be affixed to your desktop. All you have actually reached do is set up the alert criteria. The moment the conditions are met, you will certainly be quickly notified.
As any type of marketer would certainly inform you, optimization is an art form that you can only get a grip on through practice. Established marketing professionals might not have much usage for this attribute. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This sort of optimization instantly produces A/B payment that include different landers as well as offers so that it can redirect the very best web traffic to the most effective offer based upon ROI as well as other standards. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is important, and also Voluum enables you accessibility to all the data you’ll ever require in various formats. You can instantly produce various of reports that are produced in real time as well as include up to thirty distinctive data points. Several of the additional analysis attributes consist of:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars and also a great deal more
- A dedicated reporting API
For clients that prefer manual optimization, Voluum includes a complete suite of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Set up rule-based targeting
- Really quick
- Protects your data
- No investment in added tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer support.
- It is a cloud-based solution, suggesting that it just stores your information for a limited period. This implies that if you want to inspect your campaign performance from greater than a year ago for instance, then that is not feasible.
Voluum Pricing as well as Plans
Voluum’s plans as well as pricing structure have gone through a lot of adjustments since the business launched. After several years on the somewhat higher end of the range, the tracker’s cost has actually gone down just recently, and also the business has additionally increased the number of attributes offered on all plans.
The Discover plan is one of the most moderately priced, and also it enables up to twenty campaigns along with 3 months of information retention. It provides limited tracking attributes, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to go with either the Profit or Grow plans, which enable 6 and also twelve months of information retention respectively. Both enable unrestricted campaigns, several custom domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time as well as is going to be here well into the future. It has established itself as a reputable and beneficial affiliate marketing tracking tool.
If you are new to this application and even new to affiliate marketing tracking, then you can check out ideas via a Voluum tutorial online to get a much better idea of exactly how to track your campaign.
Voluum is a reliable tool, and although it does have some minor imperfections, the positives take precedence over the negatives, and it is one of the very best affiliate advertising tracking systems to utilize today.