The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which changes you’ve made, what earnings each campaign accounts for, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the most popular promising tracking platforms on the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for marketing professionals around the globe.
Henceforth, we’ve decided to write a Voluum review to help users decide if they want to take advantage of this innovative tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a rather easy procedure in the affiliate world. Yet, even experienced marketers can find it tough to manage a large number of campaigns from time to time. This is where Voluum Automizer becomes appropriate.
Automizer is their brand new automation tool based on 2 foundations: automation rules & traffic source integrations
The latter allows you to totally integrate with various traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you establish your campaigns rapidly and also efficiently yet likewise execute actions on your campaigns straight with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- exclude non-converting zones
- immediately update your traffic-source costs
- and form rules
With Automizer, you can also produce important cost integration with Google Ads as well as Facebook.
When you totally integrate specific web traffic sources, you can after that set up your own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are unexpected changes in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with vibrant icons immediately when they satisfy set conditions.
The rules feature will let you save a significant amount of time as well as automate a piece of your everyday work.
Website Traffic Source and Affiliate Network Templates
Aside From complete integrations, Voluum permits you access to templates for a number of offers, web traffic sources, as well as affiliate networks.
This feature includes 35 templates from some of the most typical traffic sources as well as 15+ templates from preferred networks that help you to hit the ground running.
Various Tracking Options
The most noticeable feature a tracker need to have is the capability to track user actions accurately. Voluum takes it to an entire new level by providing users tracking features like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually submit them to Voluum.
Manual Cost Update
In addition to the capacity to submit conversions, the manual cost update function allows individuals to modify campaign costs directly with the tracker. This process is likewise manual, as well as it’s critical in cases where your web traffic sources are not sharing the cost info immediately.
Lander Protection Script
All software application service providers are under a lot of stress to produce a secure environment for individuals. By using attributes like lander protection scripts, Voluum has actually used this chance to reinforce its relationship with its consumers.
This security feature lets you protect top performing landing pages as it removes visitors that did not come from a campaign URL, which bolsters conversion rates while minimizing costs
Bear in mind that the code requires PHP in order to be executed , so it can not be utilized in all situations.
Bot Detection as well as Questionable Website Traffic Filter
Bot web traffic is a large issue in native, pop, redirect, as well as push web traffic. Along with making your campaign extra expensive, bots can likewise mess with your performance metrics as well as make optimization baffling at best. It can be pricey if not addressed, which is the reason why Voluum has applied a dubious traffic filter plus bot detection capabilities.
This tracking software uses a script referred to as the honeypot to establish the percent of bots clicking your web links. Mounting the script is very simple as well. All you require to do is duplicate the script with the right tracking domain name into the components of the landing page you wish to oversee.
The honeypot script can be utilized on landing web pages only, which suggests that it’s not appropriate for direct link campaigns. Fortunately, Voluum additionally detects various other kinds of suspicious clicks that are activated by various other sources.
This attribute is a new addition to the platform, and also the idea is fairly straightforward. It permits users to be able to put a marker or visual tag to various campaign variables depending upon their performance. This permits you to swiftly determine what metrics are doing well and also which ones need to be altered.
Notifications and also Custom Alerts
One of our leading Voluum functions is the platform’s capacity to send notices as well as alerts. Depending upon your settings, you can be updated based on various events and milestones completed in your campaign. You can even get them on your mobile devices as the tracking software program has applications available for both iOS and Android.
System notices are preset in Voluum and also can be set off by the following occurrences:
- First conversion
- First campaign with traffic
- Various conversion cap limits
- Failed payments
- Other payment concerns
Custom alerts, on the other hand, are absolutely personalized. You determine what events are essential fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you won’t need to be affixed to your desktop computer. All you’ve reached do is set up the alert criteria. The minute the conditions are satisfied, you will be immediately alerted.
As any type of marketing professional would inform you, optimization is an art form that you can just get a grip on by means of practice. Established marketers may not have much usage for this attribute. Nevertheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This type of optimization automatically develops A/B payment that contain different landers as well as offers to make sure that it can redirect the best website traffic to the very best offer based on ROI as well as other criteria. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is crucial, and Voluum allows you accessibility to all the data you’ll ever before require in various formats. You can instantaneously create numerous of reports that are produced in real time and include as much as thirty distinct data points. A few of the extra analysis attributes include:
- Traffic logs
- Numerous currencies including euros, pounds, dollars and a whole lot more
- A committed reporting API
For customers that like manual optimization, Voluum consists of a complete suite of attributes that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Establish rule-based targeting
- Very quick
- Secures your data
- No investment in extra devices
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of client support.
- It is a cloud-based solution, meaning that it only stores your data for a limited duration. This implies that if you wish to check your campaign performance from greater than a year ago for example, then that is not possible.
Voluum Pricing and Plans
Voluum’s plans and pricing structure have gone through a lot of adjustments since the business launched. After a number of years on the somewhat higher end of the scale, the tracker’s cost has dropped just recently, and also the company has additionally increased the variety of functions readily available on all plans.
The Discover plan is the most reasonably valued, and also it enables as much as twenty campaigns as well as three months of information retention. It supplies limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to opt for either the Profit or Grow plans, which allow six as well as twelve months of information retention respectively. Both permit limitless campaigns, numerous customized domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time as well as is going to be here well into the future. It has actually established itself as a reputable and valuable affiliate advertising and marketing tracking tool.
If you are new to this application or even brand-new to affiliate advertising tracking, then you can look at pointers via a Voluum tutorial online to get a much better concept of just how to track your campaign.
Voluum is an efficient tool, and also although it does have some small problems, the positives take precedence over the negatives, and also it is just one of the very best affiliate advertising tracking platforms to use today.