Are you thinking of promoting your post by hand on more than 10+ networks?
Not an excellent concept!
Promote your content smartly with couple of clicks on several social platforms.
Share your blog content right away or schedule it to publish in the future on numerous social profiles with SocialPilot, an excellent automatic publishing app which you can utilize from any browser.
You can post on Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For a long time now, Hootsuite has led the social network management landscape. It hasn’t controlled the way a business like Google does for search but they’ve been around a long time since 2008 and have earned a pretty good track record since then. If an upstart is going to take on Hootsuite, they’re going to need to match them in functions and beat them on price. And, in general the product ought to be at least as simple to use.
This is the lens through which we’re seeing Social Pilot, which was founded in 2014. How do they compare to not just Hootsuite but all of the notable players in this space? They’re not precisely beginners, but they haven’t truly made a huge splash yet. Its long list of features make it a genuine contender in the SMM marketplace. And while you may not have actually heard of the platform, companies like Amazon, Gartner, Samsung, and Vodafone have.
With solid momentum developed in 2018, Social Pilot has actually set its sights squarely on their competitors and it’s not a stretch to envision that Hootsuite is in their crosshairs. Social Pilot matches them on nearly every function, nails the interface, and their pricing seems purpose-built to be checked out as a side-by-side comparison with Social Pilot coming out as the better worth on paper. With that in mind, let’s dive in additional and a complete view of the offering in our Social Media Management Software Hootsuite – Socialpilot Review.
SocialPilot Review – Is SocialPilot the Best Social Network Management Platform?
SocialPilot is a social media management and social media scheduling platform that enables you to link all of your social accounts so that you can handle them in one place. As well as being a good tool for people to use, this marketing tool is especially great for agencies and big groups, because depending on the size of the plan you choose, you can amount to 100 social network accounts.
You can easily publish to all popular social media platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
SocialPilot’s social media scheduling features enable you to schedule and publish social network posts to several accounts on multiple social network networks. You can easily customize one post to appeal to the various audiences on each platform which will help with engagement. You can also tag other users and brand names in your posts from within the SocialPilot dashboard to get more views on your posts.
The marketing tool likewise lets you develop and schedule carousel posts for Facebook and LinkedIn, so there is no requirement to create these manually any longer.
There is a content calendar that allows you to visualize your content plan for the weeks and months ahead, and if you are an agency you can easily filter the brands you are dealing with so you can view one brand or account at a time.
If you are starting to run out of ideas for fresh content, you can take advantage of the curated content function, which shows you posts and other content that would be relevant to your target audience, and lets you automatically publish or schedule it to be posted to your accounts. There is a browser extension for this purpose too, so if you encounter anything fascinating while you are searching the web, you can share it to your social accounts at the click of a button.
To stop you becoming overwhelmed with comments and messages, Social inbox lets you read and reply to Facebook messages across different pages all in one location. You can share access with your group also, to make sure that consumer comments are responded to as quickly as possible.
In general, SocialPilot as a social media automation tool assists you stay organized and supply great customer service, regardless of the number of accounts you are managing.
Social Pilot is targeted at a broad audience, with prices alternatives focused on everything from small businesses to big enterprises. What’s excellent is that there are no function restrictions nearly anything you can do at the greatest level can likewise be done at the lowest. You just do it on a smaller sized scale.
SocialPilot has three tiers of prices for the primary plans, along with an individual plan for those who are just getting going to schedulematerial, which is $8.33/ month.
The individual plan lets you connect 5 social profiles, publish 50 posts, and use the content curation features, so it’s excellent value for a person who is just starting.
- Professional ($ 30/month, or $25/month billed each year) At Social Pilot’s least expensive level subscription, you can manage 50 social profiles, make 200 posts each day with approximately 2,500 posts in the queue.
- Small Team ($ 50/month, $41.33/month billed every year) 100 social accounts, 500 posts each day, 5,000 posts in the queue.
- Agency ($ 100/month, $83.33/month billed each year) 200 social accounts, 1,000 posts, 10,000 in the queue
- Enterprise (Customized prices) For clients who need to do more than the other plans allow for. SocialPilot white label service: If you are a huge marketing company who wish to use SocialPilot service under their own brand, you can go with the Enterprise plan.
Of the three functions you can not access with the Professional plan, just one of them works at that level: the Social Inbox, which lets you handle all incoming comments and messages from all your Facebook Pages in one location. The other two features, Client Management and White Label PDFs for analytics are geared towards agencies. For a complete list of functions with each plan, you can look Social Pilot’s pricing page.
There’s nothing cutting-edge or advanced about their user interface, and that serves them extremely well. It’s simple, tidy and very organised so it is very easy to use.
Even much better, on your very first login, the platform guides you through the preliminary setup, showing you where and how to link your numerous accounts, and producing a preliminary posting schedule. The remainder of the platform is simple enough to figure out simply by clicking through each module on the navigation bar, and there’s always an icon for accessing help on the page you’re working with.
There is a choice for bulk scheduling with a CSV file, if you would like to publish a a great deal of posts in advance.
Functions of SocialPilot
Now we get to the crucial bit. An excellent user interface is a nice thing to have, but it’s eventually meaningless if there isn’t great software user interface with it. Eventually, the question we’ve got to ask when examining platforms like this is: Does it make the social network professional’s life simpler? And the answer here is: yes.
The management of accounts is done easily and effectively, as you can arrange each account into relevant groups (by channel, by customer, by whatever). SocialPilot lets you connect to all your social networks accounts through a single user interface. If you’re posting the exact same content throughout multiple channels, it’s easy enough to select them all as part of the procedure. However it’s even easier if you have actually currently grouped them together – simply pick the group and the post goes where you want it to. Social Pilot makes short work of scheduling, queuing, modifying, and sharing all your material, as well. There’s even a content curation function nestled within the publishing module just search by keywords and when you’ve found something appropriate, you can post, queue, or schedule it right there.
You can also use SocialPilot to automate your social media posts, so even when you are too hectic to be posting, or away on holiday, your social network accounts are active and working on autopilot. You can either choose to write an easy text or a text with an image by choosing Share as Text or Share as Image choice.
Unlike publishing on social network accounts, SocialPilot does not impose character limits, supplying users the free range they require to develop and share messages with their target audience.Other features consist of Social Media Analytics, Client Management, Bulk Scheduling & Custom-made FB Branding and more.
There’s likewise a convenient internet browser extension for sharing on the go, and SocialPilot’s mobile app consists of image editing functionality.
Its one flaw in this department is a huge one, though: there’s no direct publishing of material with Instagram. Prior to 2018, this would be par for the course; Instagram did not allow publishing from any 3rd party apps. However as of a year back, they began enabling business accounts to do this, to make it easier for them to deal with their social media management platforms. Ever since, there are lots of platform options for businesses to scheduleand post directly through Instagrams API. For some reason, Social Pilot didn’t jump on this and get it done. It remains in the works, however currently, if you produce a post on Social Pilot you’ll require to use their own mobile app to finish the task. It’s a 3 action process that’s more than a little troublesome, a method that prevailed last time however is now basically outdated. And it’s not simply that direct publishing capability that Social Pilot lacks: there truly isn’t any meaningful integration with Instagram, no API integration at all. You can’t get analytics or perhaps view post histories (unless you scheduled them in the platform to begin with).
This is a pity since the rest of the analytics module is excellent. It works with Facebook, Twitter, Pinterest, and LinkedIn, and provides insights into post performance that dive deeper than the basic follower, reach, and engagement metrics. You’ll have the ability to get a birds eye view of what’s working, and after that drill down much deeper to see why and how. You can find out who and where your most engaged audience members are, and what hashtags are resonating the most. You’ll learn audience demographics, as well as the times and days they’re most active. If you can’t construct a successful social media presence using these analytics, you won’t have the ability to blame Social Pilot.
There’s functionality for boosting posts, message management, bulk scheduling feature, content curation and even analytics too.
This is specifically true if you’re utilizing Facebook for the bulk of your social media marketing. While Social Pilot does a great deal of different things for different channels, it does everything for Facebook. Among the platform’s finest functions is the Social Inbox, which lets you handle and react to all your FB comments and messages, across all accounts and profile and pages. For agencies managing this part of their customers’ heavy lifting the ease with which they’ll be able to remain on top of all their interaction may deserve the month-to-month expense alone. If they might add this feature to more platforms, so that social media managers never ever need to leave the Social Pilot platform, that might be a key aspect for a great deal of possible clients.
Automatically share article to your social accounts and profile with RSS
Another tool that can save you great deal of time is the RSS feed tool. You can include the RSS feed URL of your (or another person’s) site so that it gets shared throughout all of your social media accounts instantly each time a brand-new post goes live. If you are a company or an agency then you will certainly wish to opt for among the three main plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all provide you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the ability to include employees.
Perhaps it’s since of their reasonably unknown status, but Social Pilot doesn’t have much in the way of third party integrations or apps. This is one area that hurts the platforms chances with bigger companies, who’ll likely have larger technology environments that are not simply social media related. Apps linking task management, ecommerce, CRM, and numerous other pieces of the marketing pie with social media marketing platforms are plentiful there are over 150 that deal with Hootsuite. This should not impact Social Pilot’s clients on the small side of things (Professional and Small Teams plans), and these app integrations aren’t essential to construct an effective social media presence, but some bigger clients might want to do their research study and make sure they can (or will be able to) connect to their other software application options.
For the time being, though, Social Pilot provides a type of workaround by supporting integration with Zapier a third party web service that handles the integration of other web apps. If you connect your Social Pilot account with your Zapier account, you can then connect any of more than 1,000 apps back to Social Pilot, sharing data between them to ease workflows. Of course, this isn’t free, and so is going to cost you another monthly fee, paid to another company. On the plus side, you’re still saving money with Social Pilot over Hootsuite.
Other significant integrations consist of:
- Project Manager
- URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can connect Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will instantly be reduced when you produce a post.
- Web internet browser extensions for Chrome, Safari, and Firefox, which enable you to save and schedule any page you may be taking a look at. It’s likewise handy for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.
Social Pilot has actually been around since 2014, however they’re still extensively viewed as a new player in the social media management market. They’ve utilized the time since their founders wisely, built a product that has full features, collaborative, and extremely easy to utilize. They can win over a great deal of brand-new customers who are tired of paying too much for competing products.
There are still a few things that require to be addressed/brought up to speed, most especially the platform’s absence of Instagram functionality. While you can connect your Instagram accounts to the platform and schedule things through it, all that gets you is the ability to see what you’re doing on Instagram along with everything else. You will not actually be able to do anything with Instagram (no direct publishing, no information). That’s something they have actually got in the works, however it’s a problem for online marketers and social media managers who are working with Instagram every day.
Still, for smaller sized companies, and any organization or agency managing prominent Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and all of it produces a very remarkable platform. For any brand name beginning to buckle down about social media management, or agencies wanting to better manage their multiple customers, Social Pilot must remain in your shortlist of platforms to check out.
How is SocialPilot different than other social network tools?
SocialPilot is not the only publishing service out there. In fact, there are lots of others that have been around longer than it has.
Buffer and Hootsuite, for example, are another popular apps for this purpose.
So what makes SocialPilot different or even better?
All three services offer premium plans, however SocialPilot’s cost of $10/month is minimal compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.
Should you use SocialPilot to handle your social media?
Whether you are a single user, small company, big group, or firm, we highly recommend that you utilize SocialPilot for your social network management. SocialPilot is a fraction of the cost of similar social media tools and provides all of the features you require to provide professional social media management services for your organization or for your customers.
The white labeling option is a terrific alternative to have if you are handling social media for another company, as it can make you look professional and being reliable, as it will look like you have your own devoted software to run their accounts. You can also download white labeled reports to send to your customers.
Collaboration features make it simple to handle your social network with a team, allowing you to grant various levels of access to various users. This can likewise work well if you are utilizing freelancers or interns to aid with your content and scheduling since while they can produce and schedule posts, you will still have the option to approve it prior to it goes live if you want to.
In general we feel this is an outstanding tool for the price, and its works for small businesses simply beginning in addition to larger agencies, so it can grow with your business.