Are you considering promoting your post by hand on more than 10+ networks?
Not an excellent concept!
Promote your content smartly with few clicks on several social platforms.
Share your blog site content immediately or schedule it to publish later on numerous social profiles with SocialPilot, an outstanding automated posting app which you can use from any web browser.
You can post on Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For a long time now, Hootsuite has led the social media management landscape. It hasn’t controlled the way a business like Google does for search but they’ve been around a very long time since 2008 and have earned a pretty good credibility ever since. If an upstart is going to take on Hootsuite, they’re going to need to match them in functions and beat them on price. And, overall the product needs to be at least as easy to use.
This is the lens through which we’re viewing Social Pilot, which was founded in 2014. How do they stack up against not simply Hootsuite however all of the notable players in this space? They’re not precisely newbies, however they have not actually made a big splash yet. Its long list of functions make it a genuine contender in the SMM market. And while you might not have actually heard of the platform, business like Amazon, Gartner, Samsung, and Vodafone have.
With solid momentum built up in 2018, Social Pilot has set its sights directly on their competition and it’s not a stretch to picture that Hootsuite is in their crosshairs. Social Pilot matches them on almost every function, nails the user interface, and their prices seems purpose-built to be checked out as a side-by-side comparison with Social Pilot coming out as the better value on paper. With that in mind, let’s dive in further and a complete view of the offering in our Social Media Management Tool Comparison – Socialpilot Review.
SocialPilot Review – Is SocialPilot the Best Social Network Management Platform?
SocialPilot is a social media management and social media scheduling platform that permits you to link all of your social accounts so that you can manage them in one place. Along with being a good tool for individuals to use, this marketing tool is particularly good for agencies and big groups, given that depending on the size of the plan you choose, you can add up to 100 social media accounts.
You can quickly publish to all popular social network platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
SocialPilot’s social media scheduling features allow you to schedule and publish social media posts to numerous accounts on several social media networks. You can easily personalize one post to attract the various audiences on each platform which will aid with engagement. You can likewise tag other users and brands in your posts from within the SocialPilot control panel to gain more views on your posts.
The marketing tool likewise lets you create and schedule carousel posts for Facebook and LinkedIn, so there is no requirement to develop these by hand anymore.
There is a content calendar that permits you to imagine your content plan for the weeks and months ahead, and if you are an agency you can easily filter the brand names you are dealing with so you can view one brand or account at a time.
If you are starting to lack concepts for fresh material, you can benefit from the curated content function, which reveals you short articles and other content that would pertain to your target audience, and lets you immediately publish or schedule it to be posted to your accounts. There is a web browser extension for this function too, so if you discover anything fascinating while you are searching the web, you can share it to your social accounts at the click of a button.
To stop you becoming overwhelmed with comments and messages, Social inbox lets you read and respond to Facebook messages across different pages all in one location. You can share access with your team also, to make sure that customer comments are responded to as quickly as possible.
In general, SocialPilot as a social media automation tool helps you remain organized and offer fantastic customer support, regardless of the number of accounts you are managing.
Social Pilot is aimed at a wide audience, with prices choices aimed at everything from small companies to large business. What’s great is that there are no feature constraints almost anything you can do at the highest level can likewise be done at the lowest. You simply do it on a smaller sized scale.
SocialPilot has three tiers of pricing for the primary plans, as well as an individual plan for those who are just starting to schedulecontent, which is $8.33/ month.
The individual plan lets you connect 5 social profiles, publish 50 posts, and use the content curation functions, so it’s excellent worth for a person who is just beginning.
- Professional ($ 30/month, or $25/month billed each year) At Social Pilot’s most affordable level subscription, you can handle 50 social profiles, make 200 posts each day with approximately 2,500 posts in the queue.
- Small Team ($ 50/month, $41.33/month billed annually) 100 social accounts, 500 posts each day, 5,000 posts in the queue.
- Agency ($ 100/month, $83.33/month billed annually) 200 social accounts, 1,000 posts, 10,000 in the queue
- Enterprise (Custom pricing) For customers who need to do more than the other plans enable. SocialPilot white label service: If you are a huge marketing agency who wish to use SocialPilot service under their own brand, you can opt for the Enterprise plan.
Of the three functions you can not access with the Professional plan, only one of them works at that level: the Social Inbox, which lets you handle all inbound comments and messages from all your Facebook Pages in one location. The other two features, Customer Management and White Label PDFs for analytics are geared towards agencies. For a full list of functions with each plan, you can look Social Pilot’s prices page.
There’s nothing revolutionary or advanced about their user interface, which serves them extremely well. It’s easy, clean and very organised so it is very easy to use.
Even much better, on your first login, the platform guides you through the preliminary setup, showing you where and how to connect your various accounts, and developing a preliminary publishing schedule. The rest of the platform is easy enough to figure out simply by clicking through each module on the navigation bar, and there’s constantly an icon for accessing aid on the page you’re working with.
There is a choice for bulk scheduling with a CSV file, if you want to upload a a great deal of posts ahead of time.
Features of SocialPilot
Now we get to the essential bit. An excellent user interface is a great thing to have, however it’s ultimately useless if there isn’t great software application interface with it. Eventually, the question we’ve got to ask when evaluating platforms like this is: Does it make the social media professional’s life easier? And the response here is: yes.
The management of accounts is done easily and effectively, as you can organize each account into relevant groups (by channel, by client, by whatever). SocialPilot lets you link to all your social media network accounts through a single interface. If you’re posting the exact same material throughout several channels, it’s easy enough to select them all as part of the procedure. But it’s even simpler if you have actually already grouped them together – just select the group and the post goes where you want it to. Social Pilot makes short work of scheduling, queuing, editing, and sharing all your content, as well. There’s even a content curation function nestled within the publishing module simply search by keywords and when you have actually discovered something suitable, you can post, queue, or schedule it right there.
You can likewise utilize SocialPilot to automate your social media posts, so even when you are too busy to be publishing, or away on vacation, your social network accounts are active and working on autopilot. You can either select to write an easy text or a text with an image by selecting Share as Text or Share as Image choice.
Unlike posting on social network accounts, SocialPilot doesn’t enforce character limits, supplying users the free range they require to produce and share messages with their target audience.Other functions include Social Media Analytics, Customer Management, Bulk Scheduling & Custom-made FB Branding and more.
There’s likewise a helpful web browser extension for sharing on the go, and SocialPilot’s mobile app includes image modifying functionality.
Its one defect in this department is a huge one, though: there’s no direct publishing of content with Instagram. Prior to 2018, this would be par for the course; Instagram did not permit posting from any third party apps. But since a year ago, they started enabling business accounts to do this, to make it easier for them to deal with their social media management platforms. Ever since, there are lots of platform alternatives for organizations to scheduleand publish directly through Instagrams API. For some reason, Social Pilot didn’t get on this and get it done. It remains in the works, however currently, if you produce a post on Social Pilot you’ll need to use their own mobile app to complete the task. It’s a 3 step procedure that’s more than a little cumbersome, a method that prevailed last time however is now basically obsolete. And it’s not simply that direct publishing capability that Social Pilot lacks: there really isn’t any meaningful integration with Instagram, no API integration at all. You can’t get analytics or even view post histories (unless you scheduled them in the platform to begin with).
This is a shame due to the fact that the rest of the analytics module is excellent. It works with Facebook, Twitter, Pinterest, and LinkedIn, and provides insights into post performance that dive deeper than the basic follower, reach, and engagement metrics. You’ll be able to get a birds eye view of what’s working, and then drill down deeper to see why and how. You can discover who and where your most engaged audience members are, and what hashtags are resonating the most. You’ll discover audience demographics, as well as the times and days they’re most active. If you can’t construct a successful social media presence using these analytics, you won’t be able to blame Social Pilot.
There’s functionality for boosting posts, message management, bulk scheduling function, content curation and even analytics too.
This is especially true if you’re using Facebook for the bulk of your social network marketing. While Social Pilot does a lot of various things for different channels, it does everything for Facebook. One of the platform’s best features is the Social Inbox, which lets you manage and respond to all your FB comments and messages, across all accounts and profile and pages. For agencies handling this part of their customers’ heavy raising the ease with which they’ll have the ability to stay on top of all their interaction might deserve the monthly expense alone. If they could include this function to more platforms, so that social media managers never ever have to leave the Social Pilot platform, that could be a key factor for a lot of potential customers.
Immediately share post to your social accounts and profile with RSS
Another tool that can save you great deal of time is the RSS feed tool. You can include the RSS feed URL of your (or somebody else’s) website so that it gets shared throughout all of your social network accounts immediately each time a new post goes live. If you are a business or an agency then you will definitely want to opt for one of the three primary plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all provide you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the capability to include team members.
Possibly it’s because of their fairly unknown status, but Social Pilot doesn’t have much in the way of third party integrations or apps. This is one area that hurts the platforms possibilities with larger companies, who’ll likely have bigger technology environments that are not simply social network related. Apps connecting job management, ecommerce, CRM, and numerous other pieces of the marketing pie with social media marketing platforms are plentiful there are over 150 that deal with Hootsuite. This shouldn’t affect Social Pilot’s clients on the small side of things (Professional and Small Teams plans), and these app integrations aren’t required to construct an effective social network presence, however some larger clients might wish to do their research and make sure they can (or will have the ability to) connect to their other software options.
For the time being, however, Social Pilot offers a type of workaround by supporting integration with Zapier a 3rd party web service that manages the integration of other web apps. If you connect your Social Pilot account with your Zapier account, you can then link any of more than 1,000 apps back to Social Pilot, sharing information in between them to alleviate workflows. Naturally, this isn’t totally free, and so is going to cost you another regular monthly charge, paid to another business. On the plus side, you’re still saving cash with Social Pilot over Hootsuite.
Other notable integrations include:
- Project Manager
- URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can connect Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will immediately be shortened when you produce a post.
- Web browser extensions for Chrome, Safari, and Firefox, which enable you to save and schedule any page you might be taking a look at. It’s likewise useful for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.
Social Pilot has actually been around since 2014, but they’re still commonly viewed as a brand-new player in the social media management market. They have actually used the time given that their founders wisely, constructed a product that has complete functions, collaborative, and extremely easy to utilize. They can win over a lot of brand-new clients who are tired of overpaying for competing products.
There are still a few things that need to be addressed/brought up to speed, most notably the platform’s lack of Instagram functionality. While you can connect your Instagram accounts to the platform and schedule things through it, all that gets you is the ability to see what you’re doing on Instagram together with everything else. You will not in fact have the ability to do anything with Instagram (no direct publishing, no information). That’s something they’ve got in the works, but it’s a problem for marketers and social media managers who are working with Instagram every day.
Still, for smaller businesses, and any business or agency handling popular Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and it all makes for an extremely excellent platform. For any brand beginning to get serious about social media management, or agencies looking to much better manage their several clients, Social Pilot need to remain in your shortlist of platforms to check out.
How is SocialPilot various than other social media tools?
SocialPilot is not the only posting service out there. In fact, there are lots of others that have been around longer than it has.
Buffer and Hootsuite, for instance, are another popular apps for this function.
So what makes SocialPilot various or perhaps much better?
All 3 services provide premium plans, however SocialPilot’s rate of $10/month is minimal compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.
Should you use SocialPilot to manage your social media?
Whether you are a single user, small company, big team, or firm, we extremely suggest that you use SocialPilot for your social media management. SocialPilot is a fraction of the price of comparable social network tools and offers all of the features you need to offer expert social network management options for your company or for your clients.
The white labeling option is a great choice to have if you are handling social network for another business, as it can make you look like and expert and being dependable, as it will look like you have your own devoted software application to run their accounts. You can likewise download white labeled reports to send out to your customers.
Collaboration features make it simple to manage your social media with a team, enabling you to give various levels of access to various users. This can also work well if you are utilizing freelancers or interns to aid with your content and scheduling since while they can develop and schedule posts, you will still have the alternative to authorize it before it goes live if you wish to.
In general we feel this is an outstanding tool for the price, and its works for small companies just beginning as well as bigger agencies, so it can grow with your company.