Are you thinking about promoting your article by hand on more than 10+ networks?
Not a good idea!
Promote your material smartly with couple of clicks on several social platforms.
Share your blog material right away or schedule it to post later on numerous social profiles with SocialPilot, an excellent automatic posting app which you can utilize from any web browser.
You can post on Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For some time now, Hootsuite has actually led the social network management landscape. It hasn’t dominated the way a business like Google does for search but they’ve been around a long period of time since 2008 and have actually earned a pretty good credibility since then. If an upstart is going to take on Hootsuite, they’re going to need to match them in functions and beat them on price. And, overall the product ought to be at least as easy to utilize.
This is the lens through which we’re seeing Social Pilot, which was founded in 2014. How do they compare to not simply Hootsuite but all of the noteworthy players in this space? They’re not exactly newbies, however they have not actually made a huge splash yet. Its long list of features make it a genuine contender in the SMM market. And while you might not have heard of the platform, business like Amazon, Gartner, Samsung, and Vodafone have.
With solid momentum built up in 2018, Social Pilot has actually set its sights directly on their competitors and it’s not a stretch to imagine that Hootsuite remains in their crosshairs. Social Pilot matches them on nearly every feature, nails the interface, and their prices seems purpose-built to be checked out as a side-by-side comparison with Social Pilot coming out as the better worth on paper. With that in mind, let’s dive in more and a complete view of the offering in our Socialpilot Desktop App Review.
SocialPilot Review – Is SocialPilot the Best Social Network Management Platform?
SocialPilot is a social media management and social network scheduling platform that permits you to connect all of your social accounts so that you can manage them in one place. Along with being an excellent tool for people to use, this marketing tool is especially good for agencies and large teams, since depending upon the size of the plan you select, you can add up to 100 social network accounts.
You can easily publish to all popular social network platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
SocialPilot’s social network scheduling features enable you to schedule and publish social network posts to several accounts on numerous social media networks. You can easily personalize one post to attract the different audiences on each platform which will aid with engagement. You can likewise tag other users and brands in your posts from within the SocialPilot dashboard to acquire more views on your posts.
The marketing tool also lets you create and schedule carousel posts for Facebook and LinkedIn, so there is no requirement to create these manually any longer.
There is a content calendar that enables you to picture your content plan for the weeks and months ahead, and if you are an agency you can easily filter the brands you are dealing with so you can see one brand name or account at a time.
If you are beginning to lack ideas for fresh material, you can benefit from the curated material function, which reveals you short articles and other content that would pertain to your target audience, and lets you instantly publish or schedule it to be published to your accounts. There is a web browser extension for this function too, so if you come across anything intriguing while you are browsing the web, you can share it to your social accounts at the click of a button.
To stop you becoming overwhelmed with comments and messages, Social inbox lets you check out and respond to Facebook messages across different pages all in one place. You can share access with your group as well, to guarantee that consumer comments are responded to as quickly as possible.
Overall, SocialPilot as a social network automation tool helps you remain organized and offer fantastic customer care, despite the number of accounts you are managing.
Social Pilot is targeted at a broad audience, with prices alternatives targeted at everything from small businesses to big enterprises. What’s great is that there are no feature limitations nearly anything you can do at the greatest level can also be done at the lowest. You simply do it on a smaller scale.
SocialPilot has three tiers of pricing for the main plans, in addition to an individual plan for those who are simply starting to schedulematerial, which is $8.33/ month.
The individual plan lets you link 5 social profiles, publish 50 posts, and use the content curation functions, so it’s excellent worth for an individual who is just beginning.
- Professional ($ 30/month, or $25/month billed annually) At Social Pilot’s lowest level membership, you can handle 50 social profiles, make 200 posts daily with as much as 2,500 posts in the queue.
- Small Team ($ 50/month, $41.33/month billed annually) 100 social accounts, 500 posts per day, 5,000 posts in the queue.
- Agency ($ 100/month, $83.33/month billed every year) 200 social accounts, 1,000 posts, 10,000 in the queue
- Enterprise (Customized prices) For customers who require to do more than the other plans permit. SocialPilot white label service: If you are a huge marketing agency who want to utilize SocialPilot service under their own brand, you can choose the Enterprise plan.
Of the three functions you can not access with the Professional plan, only one of them is useful at that level: the Social Inbox, which lets you manage all inbound comments and messages from all your Facebook Pages in one location. The other two functions, Customer Management and White Label PDFs for analytics are geared towards agencies. For a full list of features with each plan, you can look Social Pilot’s pricing page.
There’s absolutely nothing cutting-edge or advanced about their user interface, and that serves them very well. It’s easy, clean and really organised so it is really easy to use.
Even better, on your first login, the platform guides you through the preliminary setup, revealing to you where and how to connect your numerous accounts, and creating a preliminary posting schedule. The rest of the platform is easy enough to determine simply by clicking through each module on the navigation bar, and there’s constantly an icon for accessing help on the page you’re working with.
There is an alternative for bulk scheduling with a CSV file, if you would like to upload a large number of posts ahead of time.
Features of SocialPilot
Now we get to the essential bit. A good interface is a nice thing to have, however it’s eventually meaningless if there isn’t good software application interface with it. Eventually, the question we’ve got to ask when evaluating platforms like this is: Does it make the social network specialist’s life much easier? And the response here is: yes.
The management of accounts is done easily and efficiently, as you can organize each account into appropriate groups (by channel, by customer, by whatever). SocialPilot lets you connect to all your social media accounts through a single user interface. If you’re publishing the very same material throughout numerous channels, it’s simple enough to select them all as part of the process. However it’s even much easier if you’ve currently grouped them together – simply select the group and the post goes where you desire it to. Social Pilot makes short work of scheduling, queuing, modifying, and sharing all your material, too. There’s even a content curation function nestled within the posting module just search by keywords and when you’ve discovered something suitable, you can publish, queue, or schedule it right there.
You can also utilize SocialPilot to automate your social media posts, so even when you are too busy to be posting, or away on vacation, your social media accounts are active and running on auto-pilot. You can either pick to write a simple text or a text with an image by picking Share as Text or Share as Image alternative.
Unlike publishing on social media accounts, SocialPilot does not enforce character limitations, offering users the free range they need to create and share messages with their target audience.Other functions include Social network Analytics, Customer Management, Bulk Scheduling & Customized FB Branding and more.
There’s also an useful browser extension for sharing on the go, and SocialPilot’s mobile app consists of image modifying functionality.
Its one flaw in this department is a big one, though: there’s no direct publishing of material with Instagram. Prior to 2018, this would be par for the course; Instagram did not enable posting from any third party apps. But since a year back, they started enabling business accounts to do this, to make it much easier for them to work with their social media management platforms. Ever since, there are plenty of platform choices for organizations to scheduleand publish directly through Instagrams API. For some reason, Social Pilot didn’t get on this and get it done. It remains in the works, however currently, if you create a post on Social Pilot you’ll require to use their own mobile app to complete the job. It’s a three action process that’s more than a little troublesome, an approach that prevailed last time but is now basically obsolete. And it’s not just that direct publishing ability that Social Pilot does not have: there actually isn’t any meaningful integration with Instagram, no API integration at all. You can’t get analytics and even view post histories (unless you scheduled them in the platform to begin with).
This is an embarassment since the rest of the analytics module is excellent. It works with Facebook, Twitter, Pinterest, and LinkedIn, and provides insights into post performance that dive deeper than the basic follower, reach, and engagement metrics. You’ll have the ability to get a birds eye view of what’s working, and after that drill down deeper to see why and how. You can find out who and where your most engaged audience members are, and what hashtags are resonating one of the most. You’ll discover audience demographics, along with the times and days they’re most active. If you can’t build a successful social network presence using these analytics, you will not be able to blame Social Pilot.
There’s functionality for boosting posts, message management, bulk scheduling function, content curation and even analytics too.
This is specifically true if you’re using Facebook for the bulk of your social media marketing. While Social Pilot does a lot of various things for various channels, it does everything for Facebook. Among the platform’s finest features is the Social Inbox, which lets you manage and respond to all your FB comments and messages, across all accounts and profile and pages. For agencies managing this part of their customers’ heavy raising the ease with which they’ll be able to remain on top of all their interaction might be worth the month-to-month expense alone. If they might include this feature to more platforms, so that social media managers never have to leave the Social Pilot platform, that could be a deciding aspect for a great deal of potential customers.
Automatically share post to your social accounts and profile with RSS
Another tool that can save you lots of time is the RSS feed tool. You can include the RSS feed URL of your (or another person’s) site so that it gets shared across all of your social media accounts immediately each time a brand-new post goes live. If you are an organization or an agency then you will certainly want to choose one of the three primary plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all provide you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the ability to add team members.
Maybe it’s since of their reasonably unknown status, but Social Pilot doesn’t have much in the way of 3rd party integrations or apps. This is one area that injures the platforms chances with larger companies, who’ll likely have bigger technology ecosystems that are not simply social network related. Apps connecting task management, ecommerce, CRM, and many other pieces of the marketing pie with social media marketing platforms are plentiful there are over 150 that deal with Hootsuite. This should not impact Social Pilot’s clients on the small side of things (Professional and Small Teams plans), and these app integrations aren’t necessary to develop a successful social network presence, however some bigger customers might want to do their research and make sure they can (or will be able to) connect to their other software options.
For the time being, however, Social Pilot provides a sort of workaround by supporting integration with Zapier a 3rd party web service that manages the integration of other web apps. If you connect your Social Pilot account with your Zapier account, you can then connect any of more than 1,000 apps back to Social Pilot, sharing information in between them to ease workflows. Naturally, this isn’t totally free, and so is going to cost you another month-to-month charge, paid to another business. On the plus side, you’re still saving cash with Social Pilot over Hootsuite.
Other significant integrations consist of:
- Project Manager
- URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can link Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will automatically be reduced when you produce a post.
- Web internet browser extensions for Chrome, Safari, and Firefox, which permit you to save and schedule any page you might be looking at. It’s likewise convenient for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.
Social Pilot has actually been around since 2014, but they’re still widely viewed as a new gamer in the social media management market. They’ve utilized the time since their founders carefully, developed a product that has complete features, collaborative, and extremely simple to use. They can win over a lot of brand-new clients who are tired of paying too much for competing products.
There are still a few things that need to be addressed/brought up to speed, most significantly the platform’s absence of Instagram functionality. While you can connect your Instagram accounts to the platform and schedule things through it, all that gets you is the capability to see what you’re doing on Instagram along with everything else. You won’t actually be able to do anything with Instagram (no direct publishing, no data). That’s something they have actually got in the works, however it’s an issue for online marketers and social media managers who are working with Instagram every day.
Still, for smaller sized companies, and any business or agency handling popular Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and it all makes for a very impressive platform. For any brand name starting to get serious about social media management, or agencies looking to better manage their several clients, Social Pilot need to be in your shortlist of platforms to check out.
How is SocialPilot various than other social media tools?
SocialPilot is not the only publishing service out there. In truth, there are numerous others that have been around longer than it has.
Buffer and Hootsuite, for example, are another popular apps for this function.
So what makes SocialPilot various or even much better?
All three services offer premium plans, but SocialPilot’s rate of $10/month is minimal compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.
Should you use SocialPilot to manage your social media?
Whether you are a single user, small company, big team, or company, we highly suggest that you utilize SocialPilot for your social media management. SocialPilot is a fraction of the cost of comparable social network tools and offers all of the features you require to offer professional social network management solutions for your business or for your customers.
The white labeling option is a great choice to have if you are managing social network for another organization, as it can make you look like and expert and being reputable, as it will look like you have your own dedicated software to run their accounts. You can likewise download white labeled reports to send to your clients.
Collaboration features make it simple to manage your social media with a team, enabling you to approve different levels of access to various users. This can likewise work well if you are utilizing freelancers or interns to help with your material and scheduling because while they can create and schedule posts, you will still have the option to approve it prior to it goes live if you wish to.
Overall we feel this is an outstanding tool for the price, and its works for small companies just starting along with larger agencies, so it can grow with your company.