Are you considering promoting your blog posts by hand on more than 10+ networks?
Not a good concept!
Promote your material smartly with few clicks on multiple social platforms.
Share your blog site material right away or schedule it to publish in the future on multiple social profiles with SocialPilot, an exceptional automated posting app which you can utilize from any internet browser.
You can post on Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For some time now, Hootsuite has actually led the social media management landscape. It hasn’t dominated the way a business like Google does for search however they’ve been around a long period of time since 2008 and have actually earned a respectable track record since then. If an upstart is going to take on Hootsuite, they’re going to have to match them in features and beat them on price. And, in general the product should be at least as simple to use.
This is the lens through which we’re seeing Social Pilot, which was established in 2014. How do they compare to not just Hootsuite however all of the notable players in this area? They’re not precisely beginners, but they haven’t actually made a huge splash yet. Its long list of functions make it a legitimate competitor in the SMM marketplace. And while you might not have actually heard of the platform, business like Amazon, Gartner, Samsung, and Vodafone have.
With strong momentum built up in 2018, Social Pilot has actually set its sights directly on their competitors and it’s not a stretch to picture that Hootsuite is in their crosshairs. Social Pilot matches them on nearly every function, nails the user interface, and their pricing seems purpose-built to be checked out as a side-by-side comparison with Social Pilot coming out as the much better worth on paper. With that in mind, let’s dive in more and a complete view of the offering in our Socialpilot Facebook Review.
SocialPilot Review – Is SocialPilot the Best Social Network Management Platform?
SocialPilot is a social network management and social media scheduling platform that allows you to connect all of your social accounts so that you can handle them in one location. Along with being an excellent tool for individuals to use, this marketing tool is especially helpful for agencies and large teams, since depending on the size of the plan you pick, you can add up to 100 social media accounts.
You can quickly publish to all popular social network platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
SocialPilot’s social network scheduling includes allow you to schedule and publish social media posts to multiple accounts on several social network networks. You can quickly tailor one post to appeal to the different audiences on each platform which will aid with engagement. You can also tag other users and brands in your posts from within the SocialPilot dashboard to get more views on your posts.
The marketing tool likewise lets you create and schedule carousel posts for Facebook and LinkedIn, so there is no need to create these manually any longer.
There is a content calendar that enables you to envision your content plan for the weeks and months ahead, and if you are an agency you can easily filter the brand names you are working with so you can view one brand or account at a time.
If you are starting to run out of ideas for fresh material, you can take advantage of the curated content feature, which reveals you short articles and other material that would relate to your target audience, and lets you automatically publish or schedule it to be published to your accounts. There is an internet browser extension for this purpose too, so if you come across anything interesting while you are browsing the web, you can share it to your social accounts at the click of a button.
To stop you becoming overwhelmed with comments and messages, Social inbox lets you check out and respond to Facebook messages across different pages all in one location. You can share access with your team as well, to ensure that customer comments are responded to as rapidly as possible.
Overall, SocialPilot as a social network automation tool assists you remain organized and offer great customer service, regardless of how many accounts you are managing.
Social Pilot is targeted at a large audience, with prices options aimed at everything from small companies to large enterprises. What’s excellent is that there are no feature restrictions nearly anything you can do at the highest level can also be done at the lowest. You just do it on a smaller scale.
SocialPilot has three tiers of prices for the main plans, along with an individual plan for those who are just beginning to schedulematerial, which is $8.33/ month.
The individual plan lets you connect 5 social profiles, publish 50 posts, and make use of the content curation features, so it’s exceptional worth for a person who is just starting out.
- Professional ($ 30/month, or $25/month billed every year) At Social Pilot’s lowest level membership, you can manage 50 social profiles, make 200 posts each day with up to 2,500 posts in the queue.
- Small Team ($ 50/month, $41.33/month billed every year) 100 social accounts, 500 posts each day, 5,000 posts in the queue.
- Agency ($ 100/month, $83.33/month billed each year) 200 social accounts, 1,000 posts, 10,000 in the queue
- Enterprise (Custom-made pricing) For customers who require to do more than the other plans permit. SocialPilot white label service: If you are a big marketing agency who want to use SocialPilot service under their own brand name, you can select the Enterprise plan.
Of the three features you can not access with the Professional plan, just one of them works at that level: the Social Inbox, which lets you manage all incoming comments and messages from all your Facebook Pages in one place. The other two features, Customer Management and White Label PDFs for analytics are tailored towards agencies. For a full list of features with each plan, you can look Social Pilot’s prices page.
There’s nothing revolutionary or advanced about their user interface, and that serves them very well. It’s simple, clean and very organised so it is really user friendly.
Even much better, on your first login, the platform guides you through the initial setup, revealing to you where and how to link your numerous accounts, and developing an initial posting schedule. The remainder of the platform is easy enough to find out simply by clicking through each module on the navigation bar, and there’s constantly an icon for accessing assistance on the page you’re working with.
There is a choice for bulk scheduling with a CSV file, if you wish to upload a a great deal of posts ahead of time.
Functions of SocialPilot
Now we get to the essential bit. A great user interface is a great thing to have, however it’s eventually meaningless if there isn’t good software application user interface with it. Ultimately, the question we’ve got to ask when reviewing platforms like this is: Does it make the social media specialist’s life easier? And the response here is: yes.
The management of accounts is done easily and efficiently, as you can arrange each account into pertinent groups (by channel, by customer, by whatever). SocialPilot lets you connect to all your social networks accounts through a single interface. If you’re posting the same content throughout numerous channels, it’s easy enough to pick them all as part of the procedure. But it’s even easier if you have actually already grouped them together – simply select the group and the post goes where you want it to. Social Pilot makes short work of scheduling, queuing, modifying, and sharing all your material, as well. There’s even a content curation function nestled within the publishing module simply search by keywords and when you’ve found something appropriate, you can post, queue, or schedule it right there.
You can also use SocialPilot to automate your social network posts, so even when you are too hectic to be posting, or away on holiday, your social media accounts are active and working on autopilot. You can either choose to compose a simple text or a text with an image by selecting Share as Text or Share as Image alternative.
Unlike posting on social media accounts, SocialPilot does not enforce character limits, supplying users the free range they need to develop and share messages with their target audience.Other features consist of Social Media Analytics, Client Management, Bulk Scheduling & Custom FB Branding and more.
There’s likewise a convenient web browser extension for sharing on the go, and SocialPilot’s mobile app consists of image modifying functionality.
Its one flaw in this department is a huge one, though: there’s no direct publishing of content with Instagram. Prior to 2018, this would be par for the course; Instagram did not allow posting from any third party apps. However since a year ago, they started enabling business accounts to do this, to make it easier for them to deal with their social network management platforms. Ever since, there are lots of platform alternatives for companies to scheduleand post straight through Instagrams API. For some reason, Social Pilot didn’t get on this and get it done. It remains in the works, however currently, if you produce a post on Social Pilot you’ll need to utilize their own mobile app to complete the job. It’s a three action process that’s more than a little troublesome, a technique that prevailed last time but is now basically obsolete. And it’s not just that direct publishing capability that Social Pilot does not have: there actually isn’t any significant integration with Instagram, no API integration at all. You can’t get analytics or perhaps view post histories (unless you scheduled them in the platform to begin with).
This is a shame due to the fact that the rest of the analytics module is terrific. It works with Facebook, Twitter, Pinterest, and LinkedIn, and provides insights into post performance that dive much deeper than the standard follower, reach, and engagement metrics. You’ll have the ability to get a birds eye view of what’s working, and after that drill down deeper to see why and how. You can discover who and where your most engaged audience members are, and what hashtags are resonating one of the most. You’ll discover audience demographics, in addition to the times and days they’re most active. If you can’t build a successful social network presence using these analytics, you will not be able to blame Social Pilot.
There’s functionality for boosting posts, message management, bulk scheduling feature, content curation and even analytics too.
This is specifically true if you’re using Facebook for the bulk of your social media marketing. While Social Pilot does a great deal of different things for different channels, it does everything for Facebook. One of the platform’s best features is the Social Inbox, which lets you handle and react to all your FB comments and messages, throughout all accounts and profile and pages. For agencies handling this part of their customers’ heavy lifting the ease with which they’ll have the ability to remain on top of all their interaction may deserve the regular monthly expense alone. If they could include this feature to more platforms, so that social media managers never ever have to leave the Social Pilot platform, that could be a key aspect for a great deal of potential clients.
Automatically share post to your social accounts and profile with RSS
Another tool that can save you great deal of time is the RSS feed tool. You can include the RSS feed URL of your (or someone else’s) website so that it gets shared across all of your social media accounts automatically each time a new post goes live. If you are a company or an agency then you will absolutely want to choose one of the three main plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all provide you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the ability to add staff members.
Perhaps it’s because of their reasonably unknown status, but Social Pilot doesn’t have much in the method of 3rd party integrations or apps. This is one location that harms the platforms chances with bigger companies, who’ll likely have larger technology ecosystems that are not simply social network related. Apps connecting job management, ecommerce, CRM, and many other pieces of the marketing pie with social media marketing platforms are plentiful there are over 150 that work with Hootsuite. This shouldn’t impact Social Pilot’s clients on the small side of things (Professional and Small Teams plans), and these app integrations aren’t needed to develop an effective social network presence, however some larger clients might wish to do their research and ensure they can (or will have the ability to) link to their other software application solutions.
For the time being, however, Social Pilot offers a kind of workaround by supporting integration with Zapier a 3rd party web service that handles the integration of other web apps. If you link your Social Pilot account with your Zapier account, you can then link any of more than 1,000 apps back to Social Pilot, sharing information between them to ease workflows. Naturally, this isn’t complimentary, and so is going to cost you another monthly charge, paid to another company. On the plus side, you’re still saving cash with Social Pilot over Hootsuite.
Other noteworthy integrations include:
- Project Manager
- URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can link Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will immediately be shortened when you produce a post.
- Web internet browser extensions for Chrome, Safari, and Firefox, which permit you to save and schedule any page you might be looking at. It’s likewise handy for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.
Social Pilot has actually been around since 2014, however they’re still commonly viewed as a brand-new gamer in the social media management market. They’ve used the time given that their founders sensibly, built a product that has full features, collaborative, and extremely easy to use. They can win over a lot of brand-new consumers who are tired of overpaying for competing products.
There are still a few things that need to be addressed/brought up to speed, most significantly the platform’s lack of Instagram functionality. While you can link your Instagram accounts to the platform and schedule things through it, all that gets you is the capability to see what you’re doing on Instagram along with everything else. You will not really be able to do anything with Instagram (no direct publishing, no information). That’s something they’ve got in the works, however it’s a problem for marketers and social media managers who are working with Instagram every day.
Still, for smaller organizations, and any company or agency managing prominent Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and all of it makes for a very outstanding platform. For any brand name starting to get serious about social media management, or agencies looking to better handle their multiple customers, Social Pilot need to be in your shortlist of platforms to have a look at.
How is SocialPilot different than other social media tools?
SocialPilot is not the only posting service out there. In reality, there are lots of others that have been around longer than it has.
Buffer and Hootsuite, for example, are another popular apps for this purpose.
So what makes SocialPilot various or perhaps much better?
All 3 services use premium plans, but SocialPilot’s price of $10/month is very little compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.
Should you use SocialPilot to handle your social network?
Whether you are a single user, small business, large group, or agency, we extremely suggest that you use SocialPilot for your social media management. SocialPilot is a fraction of the price of equivalent social media tools and offers all of the functions you need to provide expert social media management solutions for your company or for your customers.
The white labeling option is a terrific option to have if you are handling social media for another company, as it can make you come across professional and being trusted, as it will appear like you have your own dedicated software application to run their accounts. You can likewise download white labeled reports to send out to your clients.
Collaboration functions make it easy to manage your social media with a team, permitting you to give different levels of access to various users. This can also work well if you are using freelancers or interns to help with your content and scheduling since while they can create and schedule posts, you will still have the choice to approve it before it goes live if you wish to.
Overall we feel this is an outstanding tool for the price, and its works for small companies simply starting as well as larger agencies, so it can grow with your organization.