The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which alters you’ve made, what profit each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the most popular promising tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the go-to tracker for marketing professionals around the world.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to make the most of this ingenious tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a rather straightforward procedure in the affiliate world. But, even experienced marketers can find it challenging to manage a large number of campaigns from time to time. This is where Voluum Automizer becomes appropriate.
Automizer is their brand new automation tool based upon 2 foundations: automation rules & website traffic source integrations
The latter lets you to totally integrate with various website traffic sources such as Facebook Ads, Taboola, etc. This not only allows you establish your campaigns rapidly and effectively however likewise carry out actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- leave out non-converting zones
- immediately update your traffic-source costs
- as well as form rules
With Automizer, you can also develop important cost integration with Google Ads as well as Facebook.
When you completely integrate certain web traffic sources, you can after that establish your own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are abrupt changes in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark custom variables with vivid icons immediately when they meet set conditions.
The rules feature will certainly let you save a significant amount of time and also automate a portion of your everyday work.
Website Traffic Source and Affiliate Network Templates
Other than full integrations, Voluum permits you accessibility to templates for a number of offers, website traffic sources, and also affiliate networks.
This function contains 35 templates from several of one of the most common web traffic sources as well as 15+ templates from prominent networks that help you to hit the ground running.
Different Tracking Options
One of the most obvious function a tracker need to have is the capacity to keep track of user actions properly. Voluum takes it to a whole new level by giving individuals tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually submit them to Voluum.
Manual Cost Update
In addition to the ability to post conversions, the manual cost update feature lets users to modify campaign costs directly through the tracker. This procedure is also manual, and it’s crucial in cases where your traffic sources are not sharing the cost details automatically.
Lander Protection Script
All software application providers are under a great deal of stress to produce a safe environment for individuals. By using functions like lander protection scripts, Voluum has used this opportunity to strengthen its partnership with its clients.
This protection function lets you shield top performing landing pages as it removes site visitors that did not come from a campaign link, which bolsters conversion rates while lowering costs
Bear in mind that the code needs PHP in order to be executed , so it can not be utilized in all situations.
Bot Detection as well as Questionable Website Traffic Filter
Bot website traffic is a large issue in native, pop, redirect, and also push web traffic. In addition to making your campaign extra costly, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be expensive if not resolved, which is the reason Voluum has actually applied a questionable web traffic filter plus bot detection capabilities.
This tracking software program takes advantage of a script referred to as the honeypot to figure out the portion of bots clicking your links. Setting up the script is really basic too. All you require to do is duplicate the script with the right tracking domain into the constituents of the landing page you intend to supervise.
The honeypot script can be utilized on landing pages only, which means that it’s not apt for direct link campaigns. Luckily, Voluum additionally spots other sorts of dubious clicks that are set off by various other sources.
This attribute is a brand-new addition to the platform, and the idea is relatively straightforward. It permits users to be able to put a marker or visual tag to different campaign variables depending on their performance. This enables you to quickly decide what metrics are succeeding and which ones need to be changed.
Notifications and also Customized Alerts
One of our leading Voluum attributes is the system’s capability to send notices as well as alerts. Depending upon your settings, you can be updated based on different events and also milestones accomplished in your campaign. You can even get them on your mobile devices as the tracking software application has apps readily available for both iPhone and also Android.
System notifications are preset in Voluum and also can be triggered by the following incidents:
- First conversion
- First campaign with traffic
- Different conversion cap limits
- Failed payments
- Various other payment problems
Custom alerts, on the other hand, are totally personalized. You decide what events are very important fo you. Are you testing a new offer? Your campaign isn’t getting any conversions? You’re trying a new vertical? With alerts, you will not have to be attached to your desktop computer. All you have actually reached do is put up the alert criteria. The minute the conditions are fulfilled, you will certainly be instantly informed.
As any type of marketing expert would certainly tell you, optimization is an art form that you can just get a hold on by means of practice. Established marketing professionals may not have much usage for this feature. Nevertheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This kind of optimization immediately develops A/B payment that include various landers and also offers so that it can redirect the best traffic to the most effective offer based on ROI and also various other requirements. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Looking at the performance of your campaign is essential, and Voluum enables you accessibility to all the data you’ll ever before require in numerous formats. You can promptly produce many of reports that are created in real time and also include as much as thirty distinctive data points. Several of the additional evaluation functions include:
- Traffic logs
- Several currencies including euros, pounds, dollars as well as a whole lot more
- A committed reporting API
For clients that prefer manual optimization, Voluum consists of a complete collection of functions that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Set up rule-based targeting
- Extremely fast
- Safeguards your data
- No investment in extra tools
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based solution, indicating that it only stores your information for a limited period. This indicates that if you wish to inspect your campaign performance from greater than a year ago for instance, then that is not feasible.
Voluum Prices and also Plans
Voluum’s plans and pricing structure have undergone a lot of adjustments since the company launched. After a number of years on the rather higher end of the scale, the tracker’s cost has gone down lately, and the company has additionally boosted the variety of features available on all plans.
The Discover plan is the most moderately valued, and also it enables as much as twenty campaigns in addition to three months of data retention. It offers limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to opt for either the Profit or Grow plans, which allow 6 and also twelve months of data retention respectively. Both allow limitless campaigns, numerous customized domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time and also is going to be here well into the future. It has actually established itself as a reliable and also useful affiliate advertising tracking tool.
If you are brand-new to this application and even brand-new to affiliate advertising tracking, then you can take a look at pointers via a Voluum tutorial online to get a better concept of just how to track your campaign.
Voluum is an effective tool, as well as although it does have some small flaws, the positives take precedence over the negatives, as well as it is among the very best affiliate advertising tracking systems to utilize today.