The Best Free Social Media Management Tool – SocialPilot Review

Are you thinking about promoting your blog posts manually on more than 10+ networks?

Not an excellent concept!

Promote your material smartly with few clicks on several social platforms.

Share your blog content right away or schedule it to publish in the future on several social profiles with SocialPilot, an excellent automated publishing app which you can use from any internet browser.

You can post on Facebook, Instagram,  Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For a long time now, Hootsuite has led the social media management landscape. It hasn’t controlled the way a business like Google does for search however they’ve been around a long period of time since 2008 and have earned a pretty good credibility ever since. If an upstart is going to compete with Hootsuite, they’re going to have to match them in features and beat them on price. And, in general the product should be at least as easy to utilize.

This is the lens through which we’re viewing Social Pilot, which was established in 2014. How do they stack up against not just Hootsuite however all of the noteworthy players in this area? They’re not exactly newbies, but they haven’t really made a big splash yet. Its long list of features make it a genuine contender in the SMM market. And while you might not have actually become aware of the platform, business like Amazon, Gartner, Samsung, and Vodafone have.

With solid momentum built up in 2018, Social Pilot has actually set its sights directly on their competition and it’s not a stretch to picture that Hootsuite is in their crosshairs. Social Pilot matches them on almost every function, nails the user interface, and their pricing appears purpose-built to be read as a side-by-side comparison with Social Pilot coming out as the better worth on paper. With that in mind, let’s dive in additional and a total view of the offering in our The Best Free Social Media Management Tool – Socialpilot Review.

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SocialPilot Review – Is SocialPilot the very best Social Network Management Platform?

SocialPilot is a social media management and social network scheduling platform that allows you to link all of your social accounts so that you can manage them in one place. Along with being a good tool for people to utilize, this marketing tool is especially great for agencies and large teams, because depending on the size of the plan you pick, you can add up to 100 social network accounts.

You can quickly publish to all popular social media platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.

SocialPilot’s social media scheduling features enable you to  schedule and publish social media posts to multiple accounts on multiple social network networks. You can quickly customize one post to attract the different audiences on each platform which will aid with engagement. You can likewise tag other users and brands in your posts from within the SocialPilot control panel to get more views on your posts.

The marketing tool also lets you produce and schedule carousel posts for Facebook and LinkedIn, so there is no need to create these manually anymore.

The Best Free Social Media Management Tool

There is a content calendar that permits you to picture your content plan for the weeks and months ahead, and if you are an agency you can easily filter the brand names you are dealing with so you can see one brand name or account at a time.

If you are starting to lack concepts for fresh material, you can make the most of the curated content function, which reveals you posts and other content that would relate to your target market, and lets you immediately publish or schedule it to be posted to your accounts. There is a browser extension for this function too, so if you stumble upon anything interesting while you are browsing the web, you can share it to your social accounts at the click of a button.

To stop you ending up being overwhelmed with comments and messages, Social inbox lets you read and reply to Facebook messages throughout different pages all in one place. You can share access with your team also, to make sure that consumer comments are responded to as quickly as possible.

Overall, SocialPilot as a social network automation tool assists you remain organized and provide fantastic customer support, no matter how many accounts you are handling.

Prices

The Best Free Social Media Management Tool

Social Pilot is targeted at a wide audience, with prices alternatives focused on everything from small businesses to large enterprises. What’s fantastic is that there are no function restrictions nearly anything you can do at the greatest level can likewise be done at the lowest. You just do it on a smaller scale.

SocialPilot has 3 tiers of pricing for the main plans, as well as an individual plan for those who are simply starting to schedulecontent, which is $8.33/ month.

The individual plan lets you connect 5 social profiles, publish 50 posts, and utilize the content curation functions, so it’s outstanding value for a person who is simply starting out.

  • Professional ($ 30/month, or $25/month billed every year) At Social Pilot’s least expensive level subscription, you can manage 50 social profiles, make 200 posts per day with approximately 2,500 posts in the queue.
  • Small Team ($ 50/month, $41.33/month billed annually) 100 social accounts, 500 posts each day, 5,000 posts in the queue.
  • Agency ($ 100/month, $83.33/month billed every year) 200 social accounts, 1,000 posts, 10,000 in the queue
  • Enterprise (Customized prices) For customers who need to do more than the other plans enable. SocialPilot white label service: If you are a big marketing company who wish to utilize SocialPilot service under their own brand name, you can opt for the Enterprise plan.

Of the 3 features you can not access with the Professional plan, just one of them is useful at that level: the Social Inbox, which lets you handle all incoming comments and messages from all your Facebook Pages in one location. The other 2 functions, Client Management and White Label PDFs for analytics are tailored towards agencies. For a full list of functions with each plan, you can look Social Pilot’s pricing page.

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User Experience

There’s nothing revolutionary or  advanced about their interface, which serves them effectively. It’s simple, clean and really organised so it is extremely user friendly.

Even much better, on your very first login, the platform guides you through the preliminary setup, showing you where and how to connect your various accounts, and developing a preliminary publishing schedule. The rest of the platform is simple enough to figure out just by clicking through each module on the navigation bar, and there’s constantly an icon for accessing assistance on the page you’re working with.

There is an alternative for bulk scheduling with a CSV file, if you would like to upload a a great deal of posts ahead of time.

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Features of SocialPilot

Now we get to the essential bit. A great user interface is a nice thing to have, but it’s ultimately useless if there isn’t great software user interface with it. Ultimately, the question we’ve got to ask when reviewing platforms like this is: Does it make the social network specialist’s life easier? And the answer here is: yes.

 

The management of accounts is done cleanly and efficiently, as you can arrange each account into appropriate groups (by channel, by customer, by whatever). SocialPilot lets you connect to all your social media accounts through a single interface. If you’re publishing the same material across multiple channels, it’s easy enough to pick them all as part of the procedure. However it’s even simpler if you’ve currently grouped them together – simply select the group and the post goes where you want it to. Social Pilot makes short work of scheduling, queuing, editing, and sharing all your content, also. There’s even a content curation function nestled within the publishing module just search by keywords and when you have actually found something appropriate, you can publish, queue, or schedule it right there.

The Best Free Social Media Management Tool

You can also utilize SocialPilot to automate your social media posts, so even when you are too hectic to be posting, or away on holiday, your social media accounts are active and working on autopilot. You can either select to write an easy text or a text with an image by selecting Share as Text or Share as Image alternative.

Unlike posting on social media accounts, SocialPilot doesn’t impose character limitations, offering users the free range they require to develop and share messages with their target audience.Other features include Social Media Analytics, Client Management, Bulk Scheduling & Custom-made FB Branding and more.

There’s also a convenient internet browser extension for sharing on the go, and SocialPilot’s mobile app includes image editing functionality.

The Best Free Social Media Management Tool

Its one flaw in this department is a huge one, though: there’s no direct publishing of content with Instagram. Prior to 2018, this would be par for the course; Instagram did not permit posting from any 3rd party apps. But as of a year earlier, they began permitting business accounts to do this, to make it easier for them to work with their social network management platforms. Ever since, there are a lot of platform alternatives for businesses to scheduleand publish straight through Instagrams API. For some reason, Social Pilot didn’t get on this and get it done. It’s in the works, however as of now, if you produce a post on Social Pilot you’ll need to utilize their own mobile app to complete the task. It’s a three step process that’s more than a little troublesome, a technique that prevailed last time however is now essentially outdated. And it’s not just that direct publishing capability that Social Pilot does not have: there truly isn’t any significant integration with Instagram, no API integration at all. You can’t get analytics or even see post histories (unless you scheduled them in the platform to begin with).

This is a shame because the rest of the analytics module is terrific. It works with Facebook, Twitter, Pinterest, and LinkedIn, and provides insights into post performance that dive deeper than the basic follower, reach, and engagement metrics. You’ll be able to get a birds eye view of what’s working, and after that drill down deeper to see why and how. You can learn who and where your most engaged audience members are, and what hashtags are resonating one of the most. You’ll discover audience demographics, along with the times and days they’re most active. If you can’t build a successful social network presence using these analytics, you will not have the ability to blame Social Pilot.

There’s functionality for boosting posts, message management, bulk scheduling feature, content curation and even analytics too.

The Best Free Social Media Management Tool

This is specifically true if you’re utilizing Facebook for the bulk of your social network marketing. While Social Pilot does a great deal of different things for  different channels, it does everything for Facebook. One of the platform’s best functions is the Social Inbox, which lets you handle and react to all your FB comments and messages, across all accounts and profile and pages. For agencies managing this part of their clients’ heavy lifting the ease with which they’ll be able to remain on top of all their communication might deserve the month-to-month cost alone. If they could include this function to more platforms, so that social media managers never need to leave the Social Pilot platform, that could be a deciding aspect for a lot of potential clients.

Instantly share article to your social accounts and profile with RSS

 

Another tool that can save you great deal of time is the RSS feed tool. You can include the RSS feed URL of your (or another person’s) site so that it gets shared across all of your social network accounts immediately each time a new post goes live. If you are a business or an agency then you will absolutely want to go for among the three primary plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all offer you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the ability to include team members.

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Integrations

The Best Free Social Media Management Tool

Maybe it’s because of their fairly unknown status, however Social Pilot doesn’t have much in the way of 3rd party integrations or apps. This is one area that hurts the platforms opportunities with bigger companies, who’ll likely have bigger technology environments that are not just social media related. Apps connecting project management, ecommerce, CRM, and numerous other pieces of the marketing pie with social media marketing platforms are plentiful there are over 150 that deal with Hootsuite. This shouldn’t affect Social Pilot’s customers on the small side of things (Professional and Small Teams plans), and these app integrations aren’t essential to build a successful social network presence, however some larger customers may want to do their research and make sure they can (or will be able to) connect to their other software application solutions.

For the time being, though, Social Pilot offers a kind of workaround by supporting integration with Zapier a third party web service that handles the integration of other web apps. If you link your Social Pilot account with your Zapier account, you can then connect any of more than 1,000 apps back to Social Pilot, sharing information in between them to reduce workflows. Naturally, this isn’t complimentary, and so is going to cost you another monthly fee, paid to another company. On the plus side, you’re still saving money with Social Pilot over Hootsuite.

Other notable integrations include:

  • Project Manager
  • URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can link Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will automatically be shortened when you produce a post.
  • Web internet browser extensions for Chrome, Safari, and Firefox, which allow you to save and schedule any page you may be looking at. It’s also helpful for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.

 Conclusion

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Social Pilot has been around since 2014, but they’re still widely perceived as a new player in the social media management market. They’ve utilized the time since their founders carefully, developed a product that has full features, collaborative, and exceptionally simple to use. They can  win over a great deal of brand-new customers who are tired of paying too much for competing products.

There are still a few things that need to be addressed/brought up to speed, most significantly the platform’s absence of Instagram functionality. While you can link your Instagram accounts to the platform and schedule things through it, all that gets you is the capability to see what you’re doing on Instagram alongside everything else. You won’t really have the ability to do anything with Instagram (no direct publishing, no information). That’s something they have actually got in the works, but it’s a problem for online marketers and social media managers who are working with Instagram every day.

Still, for smaller sized businesses, and any company or agency managing popular Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and all of it makes for an extremely outstanding platform. For any brand starting to get serious about social media management, or agencies wanting to much better manage their multiple clients, Social Pilot must be in your shortlist of platforms to have a look at.

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How is SocialPilot various than other social network tools?

SocialPilot is not the only publishing service out there. In reality, there are many others that have been around longer than it has.

Buffer and Hootsuite, for instance, are another popular apps for this function.

So what makes SocialPilot different or even better?

All three services provide premium plans, however SocialPilot’s cost of $10/month is minimal compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.

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Should you use SocialPilot to manage your social network?

Whether you are a single user, small business, big group, or firm, we extremely advise that you use SocialPilot for your social network management. SocialPilot is a fraction of the price of comparable social media tools and offers all of the features you need to offer professional social network management services for your business or for your customers.

The white labeling service is a great choice to have if you are handling social media for another company, as it can make you come across like and expert and being dependable, as it will appear like you have your own dedicated software to run their accounts. You can also download white labeled reports to send out to your clients.

Collaboration features make it simple to manage your social network with a team, permitting you to grant various levels of access to different users. This can also work well if you are utilizing freelancers or interns to help with your content and scheduling since while they can create and schedule posts, you will still have the alternative to authorize it prior to it goes live if you wish to.

In general we feel this is an outstanding tool for the price, and its works for small businesses simply beginning in addition to bigger agencies, so it can grow with your organization.

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