Are you thinking about promoting your blog posts by hand on more than 10+ networks?
Not a great idea!
Promote your content wisely with few clicks on several social platforms.
Share your blog material immediately or schedule it to post in the future on numerous social profiles with SocialPilot, an exceptional automatic posting app which you can use from any browser.
You can post on Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For some time now, Hootsuite has led the social media management landscape. It hasn’t dominated the way a company like Google does for search but they have actually been around a very long time since 2008 and have actually earned a pretty good track record ever since. If an upstart is going to compete with Hootsuite, they’re going to have to match them in features and beat them on price. And, in general the product should be at least as easy to use.
This is the lens through which we’re seeing Social Pilot, which was founded in 2014. How do they stack up against not simply Hootsuite however all of the significant players in this area? They’re not exactly beginners, but they have not actually made a big splash yet. Its long list of features make it a genuine contender in the SMM market. And while you may not have heard of the platform, business like Amazon, Gartner, Samsung, and Vodafone have.
With strong momentum developed in 2018, Social Pilot has set its sights squarely on their competition and it’s not a stretch to picture that Hootsuite is in their crosshairs. Social Pilot matches them on nearly every feature, nails the user interface, and their prices seems purpose-built to be checked out as a side-by-side comparison with Social Pilot coming out as the much better value on paper. With that in mind, let’s dive in more and a total view of the offering in our Using Socialpilot Review.
SocialPilot Review – Is SocialPilot the Best Social Media Management Platform?
SocialPilot is a social media management and social network scheduling platform that permits you to link all of your social accounts so that you can handle them in one location. As well as being an excellent tool for individuals to use, this marketing tool is particularly great for agencies and big teams, because depending on the size of the plan you pick, you can add up to 100 social network accounts.
You can quickly publish to all popular social media platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
SocialPilot’s social network scheduling includes permit you to schedule and publish social media posts to multiple accounts on multiple social media networks. You can easily personalize one post to attract the different audiences on each platform which will aid with engagement. You can likewise tag other users and brands in your posts from within the SocialPilot dashboard to acquire more views on your posts.
The marketing tool likewise lets you produce and schedule carousel posts for Facebook and LinkedIn, so there is no need to produce these manually anymore.
There is a content calendar that allows you to envision your content plan for the weeks and months ahead, and if you are an agency you can quickly filter the brand names you are working with so you can see one brand name or account at a time.
If you are starting to run out of concepts for fresh material, you can benefit from the curated content function, which shows you short articles and other content that would pertain to your target audience, and lets you instantly publish or schedule it to be posted to your accounts. There is a browser extension for this function too, so if you come across anything intriguing while you are searching the web, you can share it to your social accounts at the click of a button.
To stop you ending up being overwhelmed with comments and messages, Social inbox lets you check out and reply to Facebook messages across various pages all in one location. You can share access with your team as well, to guarantee that client comments are responded to as quickly as possible.
Overall, SocialPilot as a social media automation tool assists you stay organized and provide fantastic customer service, despite how many accounts you are handling.
Social Pilot is focused on a broad audience, with prices choices focused on everything from small businesses to big enterprises. What’s excellent is that there are no feature limitations almost anything you can do at the greatest level can also be done at the lowest. You just do it on a smaller sized scale.
SocialPilot has 3 tiers of pricing for the primary plans, in addition to an individual plan for those who are simply beginning to schedulecontent, which is $8.33/ month.
The individual plan lets you link 5 social profiles, publish 50 posts, and make use of the content curation features, so it’s outstanding worth for a person who is just starting.
- Professional ($ 30/month, or $25/month billed yearly) At Social Pilot’s lowest level subscription, you can manage 50 social profiles, make 200 posts daily with up to 2,500 posts in the queue.
- Small Team ($ 50/month, $41.33/month billed every year) 100 social accounts, 500 posts per day, 5,000 posts in the queue.
- Agency ($ 100/month, $83.33/month billed every year) 200 social accounts, 1,000 posts, 10,000 in the queue
- Enterprise (Custom pricing) For customers who require to do more than the other plans allow for. SocialPilot white label service: If you are a huge marketing company who wish to use SocialPilot service under their own brand, you can opt for the Enterprise plan.
Of the three functions you can not access with the Professional plan, just one of them is useful at that level: the Social Inbox, which lets you manage all incoming comments and messages from all your Facebook Pages in one location. The other 2 functions, Client Management and White Label PDFs for analytics are tailored towards agencies. For a full list of features with each plan, you can look Social Pilot’s prices page.
There’s absolutely nothing groundbreaking or advanced about their user interface, which serves them effectively. It’s easy, tidy and really organised so it is extremely easy to use.
Even better, on your very first login, the platform guides you through the initial setup, revealing to you where and how to link your numerous accounts, and producing a preliminary posting schedule. The rest of the platform is simple enough to determine just by clicking through each module on the navigation bar, and there’s always an icon for accessing assistance on the page you’re working with.
There is an alternative for bulk scheduling with a CSV file, if you wish to submit a large number of posts beforehand.
Functions of SocialPilot
Now we get to the essential bit. A great user interface is a great thing to have, but it’s ultimately worthless if there isn’t great software application interface with it. Ultimately, the question we’ve got to ask when examining platforms like this is: Does it make the social media expert’s life easier? And the response here is: yes.
The management of accounts is done cleanly and effectively, as you can organize each account into pertinent groups (by channel, by customer, by whatever). SocialPilot lets you connect to all your social media network accounts through a single interface. If you’re publishing the exact same content throughout multiple channels, it’s simple enough to choose them all as part of the procedure. But it’s even much easier if you’ve currently organized them together – just choose the group and the post goes where you desire it to. Social Pilot makes short work of scheduling, queuing, modifying, and sharing all your content, too. There’s even a content curation function nestled within the posting module just search by keywords and when you have actually found something appropriate, you can post, queue, or schedule it right there.
You can likewise utilize SocialPilot to automate your social network posts, so even when you are too hectic to be posting, or away on vacation, your social network accounts are active and running on auto-pilot. You can either choose to write a basic text or a text with an image by picking Share as Text or Share as Image alternative.
Unlike posting on social media accounts, SocialPilot does not impose character limitations, providing users the free range they need to create and share messages with their target audience.Other features consist of Social Media Analytics, Customer Management, Bulk Scheduling & Custom FB Branding and more.
There’s also a convenient browser extension for sharing on the go, and SocialPilot’s mobile app consists of image modifying functionality.
Its one flaw in this department is a huge one, though: there’s no direct publishing of content with Instagram. Prior to 2018, this would be par for the course; Instagram did not enable posting from any third party apps. However since a year earlier, they started allowing business accounts to do this, to make it much easier for them to work with their social media management platforms. Ever since, there are plenty of platform alternatives for companies to scheduleand post straight through Instagrams API. For some reason, Social Pilot didn’t get on this and get it done. It’s in the works, but currently, if you produce a post on Social Pilot you’ll need to use their own mobile app to complete the job. It’s a 3 step procedure that’s more than a little troublesome, a technique that was common last time however is now basically outdated. And it’s not just that direct publishing ability that Social Pilot lacks: there really isn’t any meaningful integration with Instagram, no API integration at all. You can’t get analytics or even view post histories (unless you scheduled them in the platform to begin with).
This is a pity since the rest of the analytics module is fantastic. It works with Facebook, Twitter, Pinterest, and LinkedIn, and provides insights into post performance that dive deeper than the basic follower, reach, and engagement metrics. You’ll be able to get a birds eye view of what’s working, and then drill down deeper to see why and how. You can find out who and where your most engaged audience members are, and what hashtags are resonating the most. You’ll learn audience demographics, in addition to the times and days they’re most active. If you can’t develop a successful social network presence utilizing these analytics, you won’t be able to blame Social Pilot.
There’s functionality for boosting posts, message management, bulk scheduling feature, content curation and even analytics too.
This is especially true if you’re utilizing Facebook for the bulk of your social media marketing. While Social Pilot does a great deal of different things for different channels, it does everything for Facebook. One of the platform’s best functions is the Social Inbox, which lets you manage and respond to all your FB comments and messages, across all accounts and profile and pages. For agencies handling this part of their clients’ heavy lifting the ease with which they’ll have the ability to remain on top of all their interaction may be worth the regular monthly cost alone. If they could include this function to more platforms, so that social media managers never need to leave the Social Pilot platform, that might be a deciding aspect for a lot of prospective customers.
Immediately share article to your social accounts and profile with RSS
Another tool that can save you great deal of time is the RSS feed tool. You can add the RSS feed URL of your (or somebody else’s) website so that it gets shared throughout all of your social media accounts immediately each time a new post goes live. If you are an organization or an agency then you will certainly want to opt for one of the three main plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all offer you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the capability to include employees.
Possibly it’s because of their reasonably unknown status, however Social Pilot doesn’t have much in the way of third party integrations or apps. This is one area that hurts the platforms chances with larger businesses, who’ll likely have bigger technology environments that are not just social media related. Apps connecting task management, ecommerce, CRM, and lots of other pieces of the marketing pie with social media marketing platforms abound there are over 150 that deal with Hootsuite. This shouldn’t affect Social Pilot’s consumers on the small side of things (Professional and Small Teams plans), and these app integrations aren’t necessary to develop an effective social media presence, but some bigger clients may wish to do their research study and make sure they can (or will have the ability to) connect to their other software options.
For the time being, though, Social Pilot provides a kind of workaround by supporting integration with Zapier a 3rd party web service that handles the integration of other web apps. If you link your Social Pilot account with your Zapier account, you can then link any of more than 1,000 apps back to Social Pilot, sharing data between them to relieve workflows. Of course, this isn’t complimentary, and so is going to cost you another month-to-month charge, paid to another business. On the plus side, you’re still saving money with Social Pilot over Hootsuite.
Other noteworthy integrations include:
- Project Manager
- URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can link Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will automatically be shortened when you create a post.
- Web browser extensions for Chrome, Safari, and Firefox, which permit you to save and schedule any page you might be looking at. It’s likewise convenient for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.
Social Pilot has been around since 2014, however they’re still commonly perceived as a new gamer in the social media management market. They’ve utilized the time because their founders sensibly, built a product that has full features, collaborative, and exceptionally simple to use. They can win over a great deal of new clients who are tired of overpaying for competing products.
There are still a couple of things that require to be addressed/brought up to speed, most notably the platform’s absence of Instagram functionality. While you can link your Instagram accounts to the platform and schedule things through it, all that gets you is the capability to see what you’re doing on Instagram along with everything else. You won’t in fact have the ability to do anything with Instagram (no direct publishing, no information). That’s something they’ve got in the works, however it’s a problem for marketers and social media managers who are working with Instagram every day.
Still, for smaller sized organizations, and any business or agency handling prominent Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and everything makes for an extremely impressive platform. For any brand name beginning to buckle down about social media management, or agencies wanting to much better manage their several customers, Social Pilot must be in your shortlist of platforms to take a look at.
How is SocialPilot different than other social media tools?
SocialPilot is not the only posting service out there. In truth, there are numerous others that have actually been around longer than it has.
Buffer and Hootsuite, for example, are another popular apps for this purpose.
So what makes SocialPilot different or even much better?
All three services provide premium plans, but SocialPilot’s price of $10/month is minimal compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.
Should you use SocialPilot to manage your social media?
Whether you are a single user, small company, big group, or firm, we extremely suggest that you utilize SocialPilot for your social network management. SocialPilot is a fraction of the price of similar social media tools and provides all of the functions you need to provide professional social network management options for your company or for your customers.
The white labeling solution is a fantastic option to have if you are handling social network for another business, as it can make you look professional and being trusted, as it will look like you have your own devoted software to run their accounts. You can also download white labeled reports to send out to your customers.
Collaboration functions make it easy to handle your social media with a team, permitting you to give different levels of access to different users. This can likewise work well if you are using freelancers or interns to assist with your content and scheduling because while they can create and schedule posts, you will still have the choice to authorize it prior to it goes live if you want to.
Overall we feel this is an exceptional tool for the cost, and its works for small businesses just starting out in addition to larger agencies, so it can grow with your company.