The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which alters you’ve made, what revenue each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the hottest promising tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for marketing professionals around the world.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to take advantage of this ingenious tool.
Automizer and Web Traffic Source Integrations
Setting up and using a tracker is a rather simple procedure in the affiliate world. But, even experienced marketing experts can find it challenging to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be relevant.
Automizer is their brand-new automation tool based on 2 foundations: automation rules & traffic source integrations
The latter lets you to totally integrate with numerous website traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you establish your campaigns swiftly as well as effectively however additionally perform actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- instantly update your traffic-source costs
- as well as form rules
With Automizer, you can also develop vital cost integration with Google Ads as well as Facebook.
When you completely integrate certain website traffic sources, you can after that set up your very own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark customized variables with colorful icons instantly when they fulfill set conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a chunk of your everyday work.
Website Traffic Source as well as Affiliate Network Templates
Other than full integrations, Voluum allows you access to templates for a number of offers, website traffic sources, and affiliate networks.
This feature contains 35 templates from some of the most usual web traffic sources and also 15+ templates from prominent networks that assist you to hit the ground running.
Various Tracking Options
One of the most noticeable function a tracker must have is the capability to keep track of individual actions precisely. Voluum takes it to an entire new level by providing customers tracking features like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
Together with the ability to submit conversions, the manual cost update function allows users to change campaign costs directly with the tracker. This process is also manual, and it’s important in cases where your website traffic sources are not conveying the cost details immediately.
Lander Protection Script
All software providers are under a lot of pressure to develop a safe environment for users. By applying functions like lander protection scripts, Voluum has actually utilized this chance to enhance its partnership with its consumers.
This protection attribute lets you secure top performing landing pages as it filters out site visitors that did not originate from a campaign URL, which bolsters conversion rates while decreasing costs
Keep in mind that the code requires PHP in order to be executed , so it can not be utilized in all scenarios.
Bot Discovery and also Dubious Website Traffic Filter
Bot web traffic is a large issue in native, pop, redirect, as well as push website traffic. Together with making your campaign a lot more expensive, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be expensive if not attended to, which is the reason why Voluum has applied a questionable website traffic filter plus bot detection abilities.
This tracking software program makes use of a script known as the honeypot to establish the percentage of bots clicking your web links. Installing the script is really simple too. All you require to do is duplicate the script with the right tracking domain right into the constituents of the landing web page you wish to monitor.
The honeypot script can be used on landing web pages only, which suggests that it’s not proper for direct link campaigns. The good news is, Voluum additionally discovers various other sorts of dubious clicks that are set off by various other sources.
This attribute is a new enhancement to the system, and also the idea is relatively straightforward. It enables users to be able to put a marker or visual tag to different campaign variables depending on their performance. This allows you to swiftly determine what metrics are succeeding and also which ones need to be altered.
Notices and also Customized Alerts
One of our top Voluum functions is the platform’s capability to send notifications and alerts. Relying on your setups, you can be updated based upon various events and milestones accomplished in your campaign. You can even get them on your mobile phones as the tracking software program has apps available for both iPhone and also Android.
System alerts are preset in Voluum and can be activated by the following events:
- First conversion
- First campaign with traffic
- Various conversion cap limits
- Failed payments
- Various other payment issues
Custom alerts, on the other hand, are totally individualized. You choose what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any type of conversions? You’re trying a brand-new vertical? With alerts, you will not need to be attached to your desktop. All you have actually got to do is install the alert criteria. The minute the conditions are satisfied, you will certainly be instantly informed.
As any type of marketer would certainly tell you, optimization is an art form that you can just get a grip on using practice. Established marketing professionals may not have much usage for this feature. However, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This type of optimization instantly produces A/B payment that consist of different landers and offers so that it can redirect the very best website traffic to the very best offer based on ROI and various other criteria. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is essential, as well as Voluum enables you accessibility to all the data you’ll ever need in various formats. You can quickly produce countless of reports that are generated in real time as well as include approximately thirty distinct data points. A few of the extra evaluation functions consist of:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars and also a whole lot more
- A devoted reporting API
For clients that like manual optimization, Voluum consists of a full collection of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Really fast
- Secures your data
- No investment in additional tools
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based service, suggesting that it just stores your information for a limited duration. This means that if you intend to inspect your campaign performance from greater than a year earlier for example, then that is not feasible.
Voluum Rates and Plans
Voluum’s plans as well as pricing structure have actually undergone a lot of changes since the business launched. After numerous years on the somewhat higher end of the scale, the tracker’s price has gone down recently, and also the company has likewise increased the number of attributes available on all plans.
The Discover plan is the most moderately valued, and it permits approximately twenty campaigns as well as 3 months of information retention. It offers limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to go for either the Profit or Grow plans, which enable six as well as twelve months of information retention respectively. Both allow unlimited campaigns, multiple custom domains, and also advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for plenty of time and is going to be here well into the future. It has actually established itself as a trusted as well as beneficial affiliate advertising tracking tool.
If you are brand-new to this app or perhaps new to affiliate marketing tracking, after that you can take a look at suggestions with a Voluum tutorial online to get a better idea of just how to track your campaign.
Voluum is a reliable tool, and also although it does have some minor flaws, the positives take precedence over the negatives, as well as it is just one of the very best affiliate advertising tracking systems to make use of today.