The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you’ve made, what revenue each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the most popular promising tracking platforms in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for marketing experts around the globe.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to maximize this innovative tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a pretty easy procedure in the affiliate world. But, even experienced marketers can find it tough to manage a large number of campaigns now and then. This is where Voluum Automizer ends up being appropriate.
Automizer is their all new automation tool based upon 2 foundations: automation rules & traffic source integrations
The latter allows you to totally integrate with various web traffic sources such as Facebook Ads, Taboola, etc. This not only lets you establish your campaigns rapidly and also effectively however likewise carry out actions on your campaigns straight with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- instantly update your traffic-source costs
- and form rules
With Automizer, you can likewise develop crucial cost integration with Google Ads and also Facebook.
Once you completely integrate specific traffic sources, you can after that establish your very own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are sudden modifications in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark customized variables with vibrant icons immediately when they meet established conditions.
The rules feature will let you save a significant amount of time and automate a portion of your day-to-day work.
Website Traffic Source and Affiliate Network Templates
Other than complete integrations, Voluum permits you accessibility to templates for a number of offers, traffic sources, and also affiliate networks.
This feature contains 35 templates from some of one of the most usual website traffic sources as well as 15+ templates from prominent networks that assist you to hit the ground running.
Various Tracking Options
One of the most obvious attribute a tracker need to have is the capability to keep track of individual actions accurately. Voluum takes it to a whole new level by offering customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can then manually submit them to Voluum.
Manual Cost Update
Together with the ability to post conversions, the manual cost update feature allows customers to modify campaign costs straight through the tracker. This procedure is likewise manual, and it’s necessary in cases where your traffic sources are not conveying the cost details instantly.
Lander Protection Script
All software application companies are under a great deal of stress to create a secure environment for customers. By applying functions like lander protection scripts, Voluum has actually utilized this opportunity to reinforce its relationship with its customers.
This safety and security attribute allows you shield top performing landing pages as it removes site visitors that did not come from a campaign URL, which boosts conversion rates while decreasing costs
Keep in mind that the code requires PHP in order to be executed , so it can not be utilized in all situations.
Bot Discovery as well as Suspicious Website Traffic Filter
Bot web traffic is a large issue in native, pop, redirect, and also push web traffic. In addition to making your campaign much more costly, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be costly if not resolved, which is the reason why Voluum has actually implemented a suspicious website traffic filter plus bot detection abilities.
This tracking software program takes advantage of a script referred to as the honeypot to figure out the portion of bots clicking on your links. Setting up the script is really straightforward as well. All you need to do is replicate the script with the right tracking domain name into the components of the landing web page you wish to supervise.
The honeypot script can be utilized on landing pages only, which means that it’s not apt for direct link campaigns. Fortunately, Voluum likewise finds various other types of dubious clicks that are caused by other sources.
This feature is a brand-new addition to the system, and also the idea is fairly uncomplicated. It permits individuals to be able to place a marker or visual tag to various campaign variables depending on their performance. This permits you to rapidly decide what metrics are doing well as well as which ones require to be changed.
Notices and also Customized Alerts
Among our leading Voluum features is the system’s capability to send out notifications and also alerts. Depending on your setups, you can be updated based on different events and also milestones completed in your campaign. You can even get them on your smart phones as the tracking software program has apps readily available for both iOS as well as Android.
System notices are pre-programmed in Voluum and can be triggered by the following incidents:
- First conversion
- First campaign with website traffic
- Various conversion cap limitations
- Failed payments
- Other payment concerns
Custom alerts, on the other hand, are absolutely customized. You choose what events are very important fo you. Are you testing a new offer? Your campaign isn’t getting any kind of conversions? You’re trying a new vertical? With alerts, you won’t have to be attached to your desktop. All you’ve reached do is set up the alert criteria. The moment the conditions are satisfied, you will certainly be quickly alerted.
As any kind of online marketer would certainly inform you, optimization is an art form that you can only get a hold on using practice. Established marketing experts might not have much usage for this attribute. However, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This type of optimization automatically creates A/B payment that include various landers and also offers to ensure that it can redirect the very best web traffic to the very best offer based on ROI as well as various other criteria. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is vital, as well as Voluum enables you accessibility to all the data you’ll ever before need in different formats. You can instantaneously create countless of reports that are generated in real time and consist of as much as thirty distinctive data points. A few of the added evaluation attributes include:
- Web traffic logs
- Several currencies including euros, pounds, dollars as well as a whole lot more
- A devoted reporting API
For customers that like manual optimization, Voluum consists of a complete collection of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Very quick
- Protects your data
- No investment in added devices
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based service, suggesting that it only stores your information for a limited period. This means that if you wish to check your campaign performance from greater than a year earlier as an example, then that is not possible.
Voluum Rates and also Plans
Voluum’s plans and also price structure have gone through a great deal of changes since the business launched. After numerous years on the rather higher end of the scale, the tracker’s price has dropped lately, and also the business has likewise boosted the number of attributes offered on all plans.
The Discover plan is the most moderately priced, as well as it enables as much as twenty campaigns as well as three months of data retention. It provides limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to go with either the Profit or Grow plans, which allow 6 and also twelve months of information retention respectively. Both allow unrestricted campaigns, multiple custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is going to be here well into the future. It has actually established itself as a dependable as well as helpful affiliate advertising tracking tool.
If you are brand-new to this application or even brand-new to affiliate marketing tracking, then you can check out pointers with a Voluum tutorial online to get a much better concept of just how to track your campaign.
Voluum is an efficient tool, as well as although it does have some small imperfections, the positives take precedence over the downsides, and also it is just one of the very best affiliate marketing tracking systems to utilize today.