The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you’ve made, what earnings each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the most popular promising tracking systems in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the go-to tracker for marketing professionals around the globe.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to maximize this ingenious tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a pretty basic procedure in the affiliate world. But, even experienced marketing professionals can find it difficult to manage a large number of campaigns now and then. This is where Voluum Automizer comes to be appropriate.
Automizer is their brand-new automation tool based upon two foundations: automation rules & traffic source integrations
The latter allows you to totally integrate with various traffic sources such as Facebook Ads, Taboola, etc. This not just allows you establish your campaigns quickly and also effectively but also execute actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- instantly update your traffic-source costs
- as well as form rules
With Automizer, you can additionally develop necessary cost integration with Google Ads and also Facebook.
When you totally integrate certain website traffic sources, you can after that establish your very own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark customized variables with vibrant icons instantly when they fulfill established conditions.
The rules feature will let you save lots of time as well as automate a piece of your daily work.
Web Traffic Source and also Affiliate Network Templates
Besides complete integrations, Voluum permits you access to templates for a number of offers, web traffic sources, and also affiliate networks.
This function consists of 35 templates from several of the most common website traffic sources and 15+ templates from prominent networks that aid you to hit the ground running.
Different Tracking Options
The most apparent feature a tracker ought to have is the capacity to track individual actions accurately. Voluum takes it to a whole new level by giving users tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get several postbacks for your conversions, you can after that manually publish them to Voluum.
Manual Cost Update
Along with the ability to upload conversions, the manual cost update function lets individuals to modify campaign costs directly via the tracker. This procedure is additionally manual, as well as it’s vital in cases where your website traffic sources are not conveying the cost info instantly.
Lander Protection Script
All software program providers are under a great deal of stress to create a secure environment for customers. By using attributes like lander protection scripts, Voluum has used this opportunity to strengthen its relationship with its clients.
This safety and security feature lets you secure top performing landing web pages as it removes site visitors that did not come from a campaign URL, which bolsters conversion rates while minimizing costs
Keep in mind that the code requires PHP in order to be applied, so it can not be made use of in all scenarios.
Bot Detection and Questionable Traffic Filter
Bot website traffic is a large trouble in native, pop, redirect, and also push website traffic. Together with making your campaign much more expensive, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be expensive if not addressed, which is the reason Voluum has executed a questionable website traffic filter plus bot detection capabilities.
This tracking software program takes advantage of a script called the honeypot to determine the percent of bots clicking your links. Installing the script is extremely basic also. All you require to do is copy the script with the right tracking domain into the components of the landing page you want to oversee.
The honeypot script can be made use of on landing pages only, which means that it’s not suitable for direct link campaigns. The good news is, Voluum also discovers various other types of suspicious clicks that are activated by various other sources.
This feature is a brand-new enhancement to the system, and the idea is reasonably simple. It enables users to be able to place a marker or visual tag to various campaign variables depending on their performance. This enables you to promptly choose what metrics are doing well and which ones need to be altered.
Notifications and Customized Alerts
Among our leading Voluum functions is the platform’s capacity to send out notices and alerts. Depending upon your settings, you can be updated based on various events and milestones accomplished in your campaign. You can also get them on your mobile phones as the tracking software has applications available for both iOS as well as Android.
System notices are preset in Voluum as well as can be triggered by the following occurrences:
- First conversion
- First campaign with web traffic
- Various conversion cap limits
- Failed payments
- Other payment problems
Custom alerts, on the other hand, are totally individualized. You determine what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t getting any type of conversions? You’re trying a new vertical? With alerts, you will not need to be attached to your desktop computer. All you have actually got to do is install the alert criteria. The moment the conditions are fulfilled, you will certainly be instantly informed.
As any online marketer would certainly tell you, optimization is an art form that you can just get a grasp on by means of practice. Established online marketers might not have much use for this function. Nonetheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This sort of optimization instantly creates A/B payment that contain various landers and offers to ensure that it can redirect the best traffic to the most effective offer based upon ROI as well as other criteria. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is essential, and Voluum allows you access to all the data you’ll ever before require in different formats. You can quickly produce numerous of reports that are generated in real time as well as include up to thirty distinctive data points. A few of the added evaluation functions consist of:
- Website traffic logs
- Numerous currencies including euros, pounds, dollars and also a whole lot more
- A dedicated reporting API
For clients that have a preference for manual optimization, Voluum includes a complete suite of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Safeguards your data
- No investment in extra devices
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based service, implying that it only stores your information for a limited period. This means that if you intend to check your campaign performance from more than a year back for instance, then that is not possible.
Voluum Rates and Plans
Voluum’s plans and price structure have actually gone through a lot of changes since the business launched. After a number of years on the somewhat higher end of the scale, the tracker’s cost has actually gone down lately, as well as the company has additionally boosted the variety of features readily available on all plans.
The Discover plan is one of the most reasonably priced, and also it enables up to twenty campaigns along with 3 months of data retention. It offers limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to choose either the Profit or Grow plans, which permit 6 and twelve months of information retention respectively. Both permit limitless campaigns, several custom domains, as well as advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is most likely to be here well into the future. It has actually established itself as a reliable and valuable affiliate advertising and marketing tracking tool.
If you are brand-new to this app or perhaps new to affiliate advertising tracking, then you can look at tips with a Voluum tutorial online to get a much better concept of exactly how to track your campaign.
Voluum is an effective tool, as well as although it does have some small problems, the positives take precedence over the downsides, and it is among the most effective affiliate marketing tracking platforms to make use of today.