The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you have actually got, the bids, which changes you’ve made, what earnings each campaign accounts for, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be one of the hottest promising tracking systems in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for online marketers around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to maximize this innovative tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a rather straightforward procedure in the affiliate world. Yet, even experienced marketers can find it difficult to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be pertinent.
Automizer is their brand new automation tool based on 2 foundations: automation rules & website traffic source integrations
The latter allows you to totally integrate with different web traffic sources such as Facebook Ads, Taboola, etc. This not just lets you set up your campaigns promptly and efficiently yet additionally carry out actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- leave out non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can also produce necessary cost integration with Google Ads as well as Facebook.
Once you fully integrate specific web traffic sources, you can after that establish your own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are abrupt changes in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with vibrant icons automatically when they satisfy established conditions.
The rules feature will certainly let you save lots of time as well as automate a chunk of your everyday work.
Traffic Source as well as Affiliate Network Templates
Aside From complete integrations, Voluum permits you accessibility to templates for a variety of offers, website traffic sources, and also affiliate networks.
This attribute includes 35 templates from several of the most common web traffic sources and also 15+ templates from popular networks that help you to hit the ground running.
Different Tracking Options
The most obvious function a tracker must have is the capability to keep track of user actions accurately. Voluum takes it to an entire new level by giving customers tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Together with the capacity to post conversions, the manual cost update attribute lets customers to modify campaign costs straight with the tracker. This process is additionally manual, and it’s important in cases where your website traffic sources are not sharing the cost information immediately.
Lander Protection Script
All software application providers are under a lot of pressure to create a secure environment for customers. By using features like lander protection scripts, Voluum has utilized this chance to enhance its relationship with its consumers.
This safety and security function allows you secure top performing landing pages as it removes site visitors that did not originate from a campaign URL, which bolsters conversion rates while lowering costs
Bear in mind that the code needs PHP in order to be executed , so it can not be made use of in all scenarios.
Bot Detection and Questionable Web Traffic Filter
Bot website traffic is a big issue in native, pop, redirect, and push traffic. Together with making your campaign extra costly, bots can likewise mess with your performance metrics as well as make optimization baffling at best. It can be expensive otherwise addressed, which is the reason Voluum has actually implemented a questionable web traffic filter plus bot detection capabilities.
This tracking software program uses a script called the honeypot to determine the percent of bots clicking on your web links. Installing the script is really simple also. All you require to do is copy the script with the proper tracking domain right into the constituents of the landing page you intend to oversee.
The honeypot script can be made use of on landing pages only, which suggests that it’s not appropriate for direct link campaigns. The good news is, Voluum also detects various other kinds of questionable clicks that are set off by other sources.
This attribute is a new addition to the system, as well as the idea is relatively simple. It allows individuals to be able to put a marker or visual tag to various campaign variables depending upon their performance. This permits you to swiftly decide what metrics are doing well and which ones require to be altered.
Notifications as well as Customized Alerts
Among our leading Voluum functions is the platform’s ability to send notices and also alerts. Depending on your settings, you can be updated based on different events and milestones accomplished in your campaign. You can even get them on your mobile devices as the tracking software application has applications readily available for both iOS as well as Android.
System notices are preset in Voluum and can be caused by the following events:
- First conversion
- First campaign with website traffic
- Various conversion cap limitations
- Failed payments
- Other payment issues
Custom alerts, on the other hand, are absolutely individualized. You choose what events are essential fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you will not have to be attached to your desktop. All you have actually reached do is put up the alert criteria. The moment the conditions are met, you will be quickly notified.
As any kind of marketing expert would certainly inform you, optimization is an art form that you can just get a grasp on using practice. Established online marketers may not have much usage for this feature. Nevertheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This kind of optimization automatically produces A/B payment that contain various landers as well as offers so that it can redirect the best web traffic to the very best offer based upon ROI as well as other standards. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is vital, and also Voluum allows you accessibility to all the data you’ll ever need in various formats. You can instantaneously create various of reports that are generated in real time and also consist of as much as thirty distinct data points. Some of the extra analysis functions consist of:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars as well as a lot more
- A committed reporting API
For clients that have a preference for manual optimization, Voluum consists of a full collection of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Extremely fast
- Shields your data
- No investment in extra equipment
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client assistance.
- It is a cloud-based solution, meaning that it only stores your data for a limited period. This implies that if you want to check your campaign performance from greater than a year ago as an example, then that is not possible.
Voluum Prices and also Plans
Voluum’s plans and price structure have undergone a great deal of changes since the business launched. After several years on the somewhat higher end of the scale, the tracker’s price has actually gone down recently, and the company has actually likewise enhanced the variety of features offered on all plans.
The Discover plan is the most moderately valued, and also it permits up to twenty campaigns as well as three months of information retention. It provides limited tracking attributes, and also it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to go for either the Profit or Grow plans, which permit six and twelve months of data retention respectively. Both permit unlimited campaigns, numerous customized domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for plenty of time and is most likely to be here well into the future. It has established itself as a trusted and valuable affiliate advertising tracking tool.
If you are new to this application and even new to affiliate advertising tracking, after that you can check out pointers through a Voluum tutorial online to get a far better idea of exactly how to track your campaign.
Voluum is an efficient tool, and although it does have some minor flaws, the positives take precedence over the downsides, and also it is among the very best affiliate advertising tracking platforms to use today.