The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which changes you have actually made, what earnings each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the hottest promising tracking platforms in the market for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketing experts around the world.
Henceforth, we’ve decided to write a Voluum review to help users decide if they want to maximize this innovative tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a rather straightforward procedure in the affiliate world. However, even experienced marketing experts can find it difficult to manage a large number of campaigns now and then. This is where Voluum Automizer becomes pertinent.
Automizer is their brand-new automation tool based on two foundations: automation rules & website traffic source integrations
The latter lets you to totally integrate with different web traffic sources such as Facebook Ads, Taboola, etc. This not only lets you set up your campaigns rapidly as well as efficiently but also carry out actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- leave out non-converting zones
- immediately update your traffic-source costs
- as well as form rules
With Automizer, you can also produce necessary cost integration with Google Ads and also Facebook.
Once you completely integrate specific web traffic sources, you can after that set up your very own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark customized variables with vivid icons automatically when they fulfill established conditions.
The rules feature will certainly let you save a significant amount of time and also automate a piece of your daily work.
Web Traffic Source and Affiliate Network Templates
Besides complete integrations, Voluum allows you access to templates for a number of offers, website traffic sources, as well as affiliate networks.
This function consists of 35 templates from several of the most usual web traffic sources and 15+ templates from prominent networks that assist you to hit the ground running.
Various Tracking Options
The most noticeable function a tracker need to have is the capacity to keep track of user actions accurately. Voluum takes it to an entire new level by giving customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Together with the ability to submit conversions, the manual cost update attribute allows users to change campaign costs directly with the tracker. This procedure is likewise manual, and it’s essential in cases where your website traffic sources are not conveying the cost details automatically.
Lander Protection Script
All software providers are under a great deal of stress to create a safe environment for users. By applying functions like lander protection scripts, Voluum has used this chance to strengthen its partnership with its consumers.
This safety feature lets you secure top performing landing pages as it removes site visitors that did not come from a campaign URL, which boosts conversion rates while minimizing costs
Bear in mind that the code requires PHP in order to be implemented, so it can not be utilized in all situations.
Bot Detection and Suspicious Web Traffic Filter
Bot traffic is a big problem in native, pop, redirect, as well as push traffic. In addition to making your campaign extra costly, bots can also mess with your performance metrics and also make optimization baffling at best. It can be pricey otherwise resolved, which is the reason that Voluum has actually executed a dubious web traffic filter plus bot detection capabilities.
This tracking software application takes advantage of a script known as the honeypot to determine the percent of bots clicking on your links. Setting up the script is very straightforward also. All you need to do is copy the script with the appropriate tracking domain into the constituents of the landing page you wish to monitor.
The honeypot script can be made use of on landing pages only, which means that it’s not appropriate for direct link campaigns. Thankfully, Voluum additionally identifies other kinds of suspicious clicks that are set off by other sources.
This attribute is a brand-new enhancement to the system, and also the idea is relatively simple. It enables customers to be able to put a marker or visual tag to various campaign variables depending on their performance. This allows you to promptly choose what metrics are doing well and which ones require to be altered.
Notifications and Customized Alerts
Among our leading Voluum features is the platform’s ability to send notices and also alerts. Relying on your setups, you can be updated based on various events as well as milestones achieved in your campaign. You can also get them on your smart phones as the tracking software program has apps offered for both iOS as well as Android.
System alerts are preset in Voluum as well as can be caused by the following events:
- First conversion
- First campaign with traffic
- Different conversion cap limitations
- Failed payments
- Other payment problems
Custom alerts, on the other hand, are completely individualized. You decide what events are essential fo you. Are you testing a new offer? Your campaign isn’t getting any conversions? You’re trying a brand-new vertical? With alerts, you will not need to be attached to your desktop. All you have actually got to do is put up the alert criteria. The moment the conditions are met, you will certainly be instantly notified.
As any kind of online marketer would certainly tell you, optimization is an art form that you can only get a grasp on by means of practice. Established online marketers may not have much use for this feature. Nevertheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This kind of optimization instantly develops A/B payment that contain different landers and also offers to ensure that it can redirect the very best traffic to the best offer based upon ROI as well as various other requirements. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is crucial, and also Voluum permits you access to all the data you’ll ever need in numerous formats. You can quickly create various of reports that are created in real time and include up to thirty unique data points. Several of the extra analysis features include:
- Web traffic logs
- Several currencies including euros, pounds, dollars and also a lot more
- A dedicated reporting API
For customers that prefer manual optimization, Voluum consists of a complete collection of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Extremely quick
- Secures your data
- No investment in additional equipment
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Lack of client support.
- It is a cloud-based service, suggesting that it only stores your data for a limited period. This implies that if you wish to inspect your campaign performance from greater than a year earlier for example, then that is not possible.
Voluum Prices as well as Plans
Voluum’s plans as well as price structure have actually gone through a great deal of changes since the company launched. After a number of years on the somewhat higher end of the range, the tracker’s price has actually gone down just recently, as well as the business has actually additionally boosted the number of attributes available on all plans.
The Discover plan is the most fairly valued, and also it enables up to twenty campaigns in addition to 3 months of data retention. It offers limited tracking functions, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in should go for either the Profit or Grow plans, which enable six and twelve months of data retention respectively. Both allow limitless campaigns, multiple custom domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for a long time and is most likely to be here well into the future. It has actually established itself as a trustworthy and also valuable affiliate advertising tracking tool.
If you are new to this app and even new to affiliate marketing tracking, then you can take a look at suggestions through a Voluum tutorial online to get a better idea of just how to track your campaign.
Voluum is an effective tool, as well as although it does have some small problems, the positives take precedence over the downsides, and also it is among the most effective affiliate marketing tracking systems to make use of today.