The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which changes you have actually made, what earnings each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the best promising tracking platforms on the market for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for marketing professionals around the globe.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to make the most of this ingenious tool.
Automizer and Web Traffic Source Integrations
Setting up and using a tracker is a rather simple procedure in the affiliate world. But, even experienced marketing professionals can find it tough to manage a large number of campaigns now and then. This is where Voluum Automizer comes to be pertinent.
Automizer is their brand-new automation tool based on two foundations: automation rules & website traffic source integrations
The latter lets you to completely integrate with numerous web traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you establish your campaigns rapidly as well as effectively but likewise do actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- omit non-converting zones
- immediately update your traffic-source costs
- and form rules
With Automizer, you can likewise create important cost integration with Google Ads and Facebook.
Once you fully integrate particular web traffic sources, you can then set up your own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark custom variables with vivid icons instantly when they satisfy set conditions.
The rules feature will certainly let you save a significant amount of time and also automate a portion of your everyday work.
Web Traffic Source and also Affiliate Network Templates
Apart From complete integrations, Voluum permits you access to templates for a number of offers, traffic sources, and affiliate networks.
This attribute contains 35 templates from some of the most usual traffic sources as well as 15+ templates from prominent networks that help you to hit the ground running.
Different Tracking Options
The most noticeable attribute a tracker should have is the ability to keep track of user actions precisely. Voluum takes it to an entire new level by providing users tracking features like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually submit them to Voluum.
Manual Cost Update
Together with the capacity to upload conversions, the manual cost update function allows users to customize campaign costs straight with the tracker. This procedure is likewise manual, and also it’s essential in cases where your web traffic sources are not conveying the cost info instantly.
Lander Protection Script
All software application providers are under a lot of pressure to produce a secure environment for individuals. By using features like lander protection scripts, Voluum has actually utilized this opportunity to strengthen its relationship with its consumers.
This safety feature allows you shield top performing landing pages as it filters out visitors that did not originate from a campaign URL, which bolsters conversion rates while lowering costs
Remember that the code needs PHP in order to be implemented, so it can not be made use of in all scenarios.
Bot Discovery and Suspicious Web Traffic Filter
Bot website traffic is a large trouble in native, pop, redirect, and push web traffic. Along with making your campaign more pricey, bots can also mess with your performance metrics and make optimization baffling at best. It can be pricey if not resolved, which is the reason that Voluum has actually executed a dubious website traffic filter plus bot detection capabilities.
This tracking software program uses a script called the honeypot to determine the portion of bots clicking your links. Setting up the script is extremely simple also. All you require to do is duplicate the script with the proper tracking domain right into the constituents of the landing web page you wish to monitor.
The honeypot script can be used on landing pages only, which implies that it’s not appropriate for direct link campaigns. Luckily, Voluum also detects various other kinds of questionable clicks that are activated by various other sources.
This function is a new addition to the platform, and the principle is reasonably straightforward. It permits customers to be able to put a marker or visual tag to different campaign variables depending on their performance. This permits you to quickly choose what metrics are doing well and which ones need to be altered.
Notices and Customized Alerts
One of our top Voluum features is the platform’s capacity to send out notices as well as alerts. Depending upon your setups, you can be updated based on different events and milestones completed in your campaign. You can even get them on your mobile phones as the tracking software has applications offered for both iPhone and also Android.
System notices are pre-programmed in Voluum and can be activated by the following occurrences:
- First conversion
- First campaign with website traffic
- Various conversion cap limitations
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are entirely individualized. You determine what events are essential fo you. Are you testing a new offer? Your campaign isn’t getting any conversions? You’re trying a brand-new vertical? With alerts, you will not need to be affixed to your desktop. All you have actually reached do is set up the alert criteria. The moment the conditions are fulfilled, you will certainly be immediately alerted.
As any kind of marketer would certainly inform you, optimization is an art form that you can just get a grasp on by means of practice. Established marketers may not have much use for this attribute. However, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This kind of optimization automatically produces A/B payment that consist of various landers and offers to make sure that it can redirect the very best website traffic to the very best offer based on ROI and other criteria. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is vital, as well as Voluum enables you accessibility to all the data you’ll ever require in numerous formats. You can instantaneously create countless of reports that are created in real time and also include as much as thirty distinct data points. Some of the additional analysis attributes include:
- Traffic logs
- Numerous currencies including euros, pounds, dollars and also a whole lot more
- A dedicated reporting API
For customers that prefer manual optimization, Voluum consists of a full suite of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Extremely fast
- Secures your data
- No investment in added equipment
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of client assistance.
- It is a cloud-based service, implying that it just stores your data for a limited duration. This suggests that if you wish to inspect your campaign performance from greater than a year back as an example, then that is not possible.
Voluum Prices as well as Plans
Voluum’s plans and also price structure have actually gone through a great deal of adjustments since the company launched. After several years on the rather higher end of the range, the tracker’s price has actually dropped lately, as well as the company has likewise enhanced the number of features readily available on all plans.
The Discover plan is the most moderately priced, and it permits up to twenty campaigns in addition to three months of data retention. It supplies limited tracking functions, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to choose either the Profit or Grow plans, which permit six and twelve months of data retention respectively. Both permit limitless campaigns, numerous custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time as well as is most likely to be here well into the future. It has established itself as a reliable and valuable affiliate marketing tracking tool.
If you are new to this application and even new to affiliate advertising tracking, then you can consider tips via a Voluum tutorial online to get a much better concept of just how to track your campaign.
Voluum is an effective tool, as well as although it does have some minor defects, the positives take precedence over the negatives, and it is just one of the best affiliate advertising tracking systems to make use of today.