The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you have actually made, what profit each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be one of the hottest promising tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to take advantage of this cutting-edge tool.
Automizer as well as Traffic Source Integrations
Setting up and using a tracker is a pretty simple procedure in the affiliate world. However, even experienced marketers can find it difficult to manage a large number of campaigns now and then. This is where Voluum Automizer comes to be pertinent.
Automizer is their brand new automation tool based upon two foundations: automation rules & traffic source integrations
The latter lets you to completely integrate with numerous web traffic sources such as Facebook Ads, Taboola, etc. This not only lets you establish your campaigns quickly and effectively however also perform actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- leave out non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can additionally produce vital cost integration with Google Ads as well as Facebook.
As soon as you totally integrate certain web traffic sources, you can after that establish your very own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark custom variables with vibrant icons automatically when they meet set conditions.
The rules feature will certainly let you save lots of time and automate a piece of your daily work.
Web Traffic Source as well as Affiliate Network Templates
Aside From complete integrations, Voluum allows you accessibility to templates for a variety of offers, web traffic sources, and also affiliate networks.
This feature contains 35 templates from some of one of the most usual web traffic sources and 15+ templates from preferred networks that help you to hit the ground running.
Various Tracking Options
One of the most evident function a tracker need to have is the capacity to keep track of individual actions precisely. Voluum takes it to a whole new level by offering customers tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get several postbacks for your conversions, you can after that manually publish them to Voluum.
Manual Cost Update
Along with the ability to upload conversions, the manual cost update attribute allows individuals to modify campaign costs directly via the tracker. This process is also manual, as well as it’s crucial in cases where your website traffic sources are not conveying the cost info instantly.
Lander Protection Script
All software application providers are under a lot of stress to create a secure environment for individuals. By using attributes like lander protection scripts, Voluum has actually used this opportunity to strengthen its partnership with its customers.
This safety feature lets you safeguard top performing landing pages as it filters out visitors that did not come from a campaign URL, which bolsters conversion rates while lowering costs
Remember that the code requires PHP in order to be implemented, so it can not be used in all situations.
Bot Detection as well as Suspicious Web Traffic Filter
Bot website traffic is a big trouble in native, pop, redirect, and push web traffic. Along with making your campaign much more expensive, bots can likewise mess with your performance metrics and also make optimization baffling at best. It can be expensive otherwise dealt with, which is the reason Voluum has implemented a questionable traffic filter plus bot detection abilities.
This tracking software program utilizes a script referred to as the honeypot to figure out the percentage of bots clicking your web links. Mounting the script is really simple too. All you need to do is copy the script with the right tracking domain into the constituents of the landing web page you wish to supervise.
The honeypot script can be used on landing pages only, which suggests that it’s not proper for direct link campaigns. Thankfully, Voluum likewise spots other types of dubious clicks that are caused by various other sources.
This feature is a brand-new addition to the system, and also the principle is fairly simple. It permits individuals to be able to place a marker or visual tag to different campaign variables depending on their performance. This allows you to rapidly determine what metrics are succeeding and also which ones need to be altered.
Notifications and Custom Alerts
Among our top Voluum functions is the system’s capacity to send notices as well as alerts. Depending on your setups, you can be updated based upon various events as well as milestones achieved in your campaign. You can also get them on your mobile phones as the tracking software has apps readily available for both iPhone and also Android.
System notifications are pre-programmed in Voluum and can be set off by the following incidents:
- First conversion
- First campaign with website traffic
- Various conversion cap limits
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are absolutely customized. You choose what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a new vertical? With alerts, you won’t have to be attached to your desktop computer. All you have actually got to do is set up the alert criteria. The moment the conditions are fulfilled, you will certainly be promptly alerted.
As any online marketer would tell you, optimization is an art form that you can just get a hold on using practice. Established marketing professionals may not have much use for this attribute. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This sort of optimization immediately develops A/B payment that consist of various landers as well as offers to ensure that it can redirect the very best traffic to the very best offer based on ROI as well as various other requirements. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is crucial, as well as Voluum permits you access to all the data you’ll ever need in numerous formats. You can immediately produce numerous of reports that are created in real time and consist of approximately thirty distinct data points. A few of the additional analysis attributes include:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars as well as a lot more
- A devoted reporting API
For customers that have a preference for manual optimization, Voluum consists of a complete suite of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Extremely fast
- Safeguards your data
- No investment in extra tools
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based service, meaning that it just stores your information for a limited duration. This suggests that if you intend to inspect your campaign performance from greater than a year ago for example, then that is not feasible.
Voluum Pricing as well as Plans
Voluum’s plans and also pricing structure have actually gone through a lot of adjustments since the business launched. After several years on the rather higher end of the scale, the tracker’s cost has dropped lately, as well as the business has actually likewise enhanced the number of features readily available on all plans.
The Discover plan is the most reasonably valued, and also it permits approximately twenty campaigns as well as three months of information retention. It provides limited tracking attributes, as well as it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to opt for either the Profit or Grow plans, which allow 6 and twelve months of information retention respectively. Both enable unrestricted campaigns, multiple custom domains, as well as advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for a long time as well as is going to be here well into the future. It has actually established itself as a trustworthy as well as useful affiliate advertising and marketing tracking tool.
If you are brand-new to this app or even new to affiliate advertising tracking, after that you can check out pointers via a Voluum tutorial online to get a much better concept of exactly how to track your campaign.
Voluum is an efficient tool, and also although it does have some small flaws, the positives take precedence over the downsides, and also it is among the most effective affiliate marketing tracking platforms to use today.