The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which alters you have actually made, what earnings each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the most popular promising tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketing experts around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to maximize this cutting-edge tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a quite simple procedure in the affiliate world. But, even experienced online marketers can find it difficult to manage a large number of campaigns now and then. This is where Voluum Automizer ends up being relevant.
Automizer is their new automation tool based upon 2 foundations: automation rules & web traffic source integrations
The latter lets you to fully integrate with numerous traffic sources such as Facebook Ads, Taboola, and so on. This not only lets you set up your campaigns swiftly as well as effectively but additionally carry out actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- exclude non-converting zones
- immediately update your traffic-source costs
- and also form rules
With Automizer, you can likewise create crucial cost integration with Google Ads as well as Facebook.
When you fully integrate particular web traffic sources, you can after that establish your very own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are sudden modifications in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark customized variables with vibrant icons automatically when they satisfy set conditions.
The rules feature will let you save lots of time and automate a piece of your everyday work.
Web Traffic Source and also Affiliate Network Templates
Other than full integrations, Voluum permits you accessibility to templates for a variety of offers, traffic sources, as well as affiliate networks.
This function contains 35 templates from several of one of the most typical web traffic sources and also 15+ templates from prominent networks that help you to hit the ground running.
Different Tracking Options
The most apparent feature a tracker ought to have is the capability to keep track of individual actions precisely. Voluum takes it to a whole new level by offering customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
In addition to the capacity to post conversions, the manual cost update attribute allows users to modify campaign costs straight with the tracker. This procedure is also manual, and it’s necessary in cases where your web traffic sources are not sharing the cost details immediately.
Lander Protection Script
All software application companies are under a lot of pressure to create a safe environment for customers. By applying attributes like lander protection scripts, Voluum has actually utilized this opportunity to enhance its partnership with its consumers.
This safety and security feature lets you safeguard top performing landing web pages as it removes visitors that did not come from a campaign link, which bolsters conversion rates while decreasing costs
Bear in mind that the code needs PHP in order to be executed , so it can not be made use of in all scenarios.
Bot Discovery as well as Dubious Web Traffic Filter
Bot web traffic is a large trouble in native, pop, redirect, and also push traffic. Together with making your campaign a lot more costly, bots can likewise mess with your performance metrics and make optimization baffling at best. It can be pricey otherwise dealt with, which is the reason why Voluum has executed a dubious web traffic filter plus bot detection abilities.
This tracking software application uses a script referred to as the honeypot to figure out the percent of bots clicking on your web links. Setting up the script is extremely easy too. All you need to do is copy the script with the proper tracking domain into the constituents of the landing web page you intend to oversee.
The honeypot script can be used on landing pages only, which means that it’s not proper for direct link campaigns. Luckily, Voluum additionally spots other sorts of suspicious clicks that are activated by various other sources.
This function is a brand-new addition to the platform, and also the concept is fairly simple. It permits users to be able to put a marker or visual tag to different campaign variables depending upon their performance. This enables you to quickly determine what metrics are succeeding and also which ones need to be changed.
Notifications as well as Custom Alerts
Among our leading Voluum features is the system’s capability to send notifications and also alerts. Depending upon your settings, you can be updated based on different events and milestones achieved in your campaign. You can also get them on your mobile phones as the tracking software program has applications offered for both iPhone and Android.
System notices are pre-programmed in Voluum and also can be set off by the following events:
- First conversion
- First campaign with web traffic
- Various conversion cap limitations
- Failed payments
- Other payment concerns
Custom alerts, on the other hand, are entirely customized. You choose what events are very important fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you won’t have to be attached to your desktop. All you’ve reached do is set up the alert criteria. The minute the conditions are satisfied, you will certainly be right away notified.
As any marketing expert would tell you, optimization is an art form that you can just get a grip on via practice. Established marketing experts may not have much usage for this function. Nevertheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This kind of optimization instantly produces A/B payment that contain various landers and also offers to ensure that it can redirect the very best traffic to the best offer based on ROI as well as various other standards. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is vital, as well as Voluum allows you access to all the data you’ll ever need in different formats. You can instantaneously create countless of reports that are generated in real time as well as include as much as thirty distinctive data points. Several of the additional analysis functions include:
- Web traffic logs
- Several currencies including euros, pounds, dollars and also a lot more
- A dedicated reporting API
For customers that prefer manual optimization, Voluum includes a full collection of features that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Really fast
- Safeguards your data
- No investment in added devices
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based service, meaning that it only stores your data for a limited duration. This means that if you intend to check your campaign performance from more than a year earlier as an example, then that is not feasible.
Voluum Rates as well as Plans
Voluum’s plans as well as price structure have undergone a lot of adjustments since the company launched. After numerous years on the somewhat higher end of the scale, the tracker’s cost has dropped recently, and the business has likewise enhanced the number of attributes readily available on all plans.
The Discover plan is the most moderately valued, and also it allows approximately twenty campaigns in addition to 3 months of data retention. It supplies limited tracking features, as well as it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in should opt for either the Profit or Grow plans, which permit 6 and also twelve months of information retention respectively. Both permit unrestricted campaigns, numerous custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for plenty of time and is going to be here well into the future. It has actually established itself as a dependable and useful affiliate marketing tracking tool.
If you are new to this app or perhaps new to affiliate advertising tracking, after that you can consider tips through a Voluum tutorial online to get a far better idea of just how to track your campaign.
Voluum is a reliable tool, and although it does have some minor imperfections, the positives take precedence over the downsides, as well as it is just one of the most effective affiliate advertising tracking platforms to make use of today.