The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which alters you’ve made, what earnings each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the best up-and-coming tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for marketing experts around the globe.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to make the most of this cutting-edge tool.
Automizer as well as Website Traffic Source Integrations
Setting up and using a tracker is a pretty basic procedure in the affiliate world. But, even experienced marketers can find it tough to manage a large number of campaigns once in a while. This is where Voluum Automizer ends up being pertinent.
Automizer is their new automation tool based on two foundations: automation rules & website traffic source integrations
The latter allows you to completely integrate with numerous web traffic sources such as Facebook Ads, Taboola, etc. This not only lets you establish your campaigns quickly and also successfully however also do actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- leave out non-converting zones
- automatically update your traffic-source costs
- and form rules
With Automizer, you can additionally produce vital cost integration with Google Ads as well as Facebook.
As soon as you fully integrate specific traffic sources, you can then set up your very own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark customized variables with vivid icons instantly when they meet established conditions.
The rules feature will let you save a significant amount of time as well as automate a chunk of your everyday work.
Traffic Source and also Affiliate Network Templates
Apart From complete integrations, Voluum allows you access to templates for a number of offers, web traffic sources, and also affiliate networks.
This feature includes 35 templates from several of one of the most common website traffic sources and 15+ templates from preferred networks that aid you to hit the ground running.
Different Tracking Options
One of the most apparent attribute a tracker ought to have is the ability to keep track of user actions precisely. Voluum takes it to an entire new level by providing users tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can then manually submit them to Voluum.
Manual Cost Update
Along with the capacity to upload conversions, the manual cost update attribute lets customers to customize campaign costs straight with the tracker. This procedure is also manual, and it’s imperative in cases where your web traffic sources are not conveying the cost information immediately.
Lander Protection Script
All software program service providers are under a great deal of stress to develop a safe environment for users. By using attributes like lander protection scripts, Voluum has used this chance to enhance its partnership with its customers.
This safety function lets you safeguard top performing landing web pages as it removes visitors that did not originate from a campaign link, which bolsters conversion rates while minimizing costs
Keep in mind that the code requires PHP in order to be applied, so it can not be made use of in all scenarios.
Bot Discovery and Questionable Web Traffic Filter
Bot web traffic is a huge problem in native, pop, redirect, and push website traffic. In addition to making your campaign more pricey, bots can likewise mess with your performance metrics and also make optimization baffling at best. It can be expensive otherwise attended to, which is the reason Voluum has actually implemented a dubious traffic filter plus bot detection abilities.
This tracking software program utilizes a script called the honeypot to establish the percentage of bots clicking your links. Setting up the script is extremely basic also. All you require to do is copy the script with the proper tracking domain name right into the constituents of the landing web page you wish to supervise.
The honeypot script can be used on landing pages only, which suggests that it’s not suitable for direct link campaigns. Thankfully, Voluum additionally identifies other kinds of questionable clicks that are caused by other sources.
This feature is a brand-new enhancement to the platform, and also the concept is relatively straightforward. It enables customers to be able to put a marker or visual tag to different campaign variables depending on their performance. This allows you to promptly choose what metrics are doing well and also which ones require to be changed.
Notices as well as Custom Alerts
One of our leading Voluum functions is the system’s capability to send notifications and alerts. Depending upon your setups, you can be updated based on various events and also milestones achieved in your campaign. You can also get them on your mobile phones as the tracking software program has apps readily available for both iOS and also Android.
System notices are preset in Voluum and also can be activated by the following events:
- First conversion
- First campaign with website traffic
- Different conversion cap limitations
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are entirely individualized. You choose what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t getting any conversions? You’re trying a new vertical? With alerts, you won’t need to be attached to your desktop computer. All you have actually got to do is set up the alert criteria. The minute the conditions are fulfilled, you will certainly be promptly alerted.
As any kind of marketer would certainly tell you, optimization is an art form that you can just get a hold on using practice. Established online marketers may not have much usage for this function. However, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This sort of optimization immediately develops A/B payment that contain various landers as well as offers to make sure that it can redirect the most effective web traffic to the best offer based upon ROI and also various other criteria. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Looking at the performance of your campaign is crucial, and also Voluum permits you accessibility to all the data you’ll ever need in different formats. You can promptly produce various of reports that are created in real time as well as consist of as much as thirty unique data points. Some of the extra evaluation functions consist of:
- Web traffic logs
- Several currencies including euros, pounds, dollars as well as a lot more
- A committed reporting API
For customers that like manual optimization, Voluum includes a full suite of attributes that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Set up rule-based targeting
- Very fast
- Shields your data
- No investment in additional devices
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based service, meaning that it only stores your information for a limited duration. This suggests that if you intend to check your campaign performance from greater than a year ago for instance, then that is not feasible.
Voluum Rates and also Plans
Voluum’s plans and also price structure have gone through a great deal of adjustments since the company launched. After numerous years on the rather higher end of the range, the tracker’s cost has actually gone down recently, and also the business has actually also increased the number of features offered on all plans.
The Discover plan is the most reasonably priced, as well as it enables as much as twenty campaigns along with 3 months of data retention. It supplies limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in should choose either the Profit or Grow plans, which permit 6 and also twelve months of data retention respectively. Both permit unrestricted campaigns, several customized domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time as well as is going to be here well into the future. It has established itself as a trustworthy and valuable affiliate advertising tracking tool.
If you are brand-new to this application and even new to affiliate marketing tracking, then you can consider pointers with a Voluum tutorial online to get a far better idea of exactly how to track your campaign.
Voluum is an efficient tool, and also although it does have some minor problems, the positives take precedence over the downsides, and also it is just one of the very best affiliate marketing tracking systems to make use of today.