The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which alters you’ve made, what profit each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the most popular promising tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the go-to tracker for marketing experts around the world.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to maximize this ingenious tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a rather easy procedure in the affiliate world. Yet, even experienced marketers can find it challenging to manage a large number of campaigns from time to time. This is where Voluum Automizer ends up being pertinent.
Automizer is their brand new automation tool based on 2 foundations: automation rules & web traffic source integrations
The latter allows you to fully integrate with numerous web traffic sources such as Facebook Ads, Taboola, and so on. This not only lets you set up your campaigns promptly and effectively however also execute actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- exclude non-converting zones
- automatically update your traffic-source costs
- as well as form rules
With Automizer, you can also produce vital cost integration with Google Ads and also Facebook.
When you completely integrate particular web traffic sources, you can then establish your very own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark custom variables with vivid icons instantly when they satisfy established conditions.
The rules feature will let you save a significant amount of time as well as automate a portion of your everyday work.
Website Traffic Source and Affiliate Network Templates
Besides complete integrations, Voluum allows you access to templates for a number of offers, web traffic sources, and also affiliate networks.
This function consists of 35 templates from several of the most typical website traffic sources and 15+ templates from prominent networks that help you to hit the ground running.
Various Tracking Options
The most evident feature a tracker should have is the capacity to keep track of individual actions properly. Voluum takes it to a whole new level by giving customers tracking features like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can then manually publish them to Voluum.
Manual Cost Update
Together with the capability to upload conversions, the manual cost update feature allows customers to customize campaign costs straight through the tracker. This procedure is also manual, and also it’s vital in cases where your website traffic sources are not sharing the cost info immediately.
Lander Protection Script
All software application service providers are under a great deal of stress to create a safe environment for users. By using features like lander protection scripts, Voluum has actually used this opportunity to reinforce its relationship with its customers.
This safety and security function allows you shield top performing landing pages as it removes visitors that did not come from a campaign link, which bolsters conversion rates while reducing costs
Remember that the code requires PHP in order to be applied, so it can not be used in all scenarios.
Bot Detection and Questionable Traffic Filter
Bot traffic is a huge trouble in native, pop, redirect, and also push website traffic. Along with making your campaign much more expensive, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be costly if not resolved, which is the reason why Voluum has actually executed a suspicious website traffic filter plus bot detection capabilities.
This tracking software program makes use of a script known as the honeypot to determine the percent of bots clicking your web links. Mounting the script is extremely simple too. All you require to do is duplicate the script with the proper tracking domain name right into the components of the landing web page you intend to oversee.
The honeypot script can be utilized on landing web pages only, which suggests that it’s not proper for direct link campaigns. The good news is, Voluum additionally discovers other types of dubious clicks that are caused by various other sources.
This function is a brand-new addition to the platform, as well as the principle is relatively simple. It allows individuals to be able to place a marker or visual tag to different campaign variables depending on their performance. This allows you to swiftly decide what metrics are doing well and which ones need to be changed.
Notices as well as Customized Alerts
Among our top Voluum attributes is the system’s capability to send out notices as well as alerts. Depending upon your settings, you can be updated based upon different events and milestones achieved in your campaign. You can also get them on your mobile phones as the tracking software application has apps available for both iOS as well as Android.
System notices are pre-programmed in Voluum as well as can be set off by the following occurrences:
- First conversion
- First campaign with web traffic
- Different conversion cap limitations
- Failed payments
- Various other payment issues
Customized alerts, on the other hand, are absolutely customized. You decide what events are important fo you. Are you testing a new offer? Your campaign isn’t getting any kind of conversions? You’re trying a brand-new vertical? With alerts, you will not have to be affixed to your desktop. All you’ve reached do is put up the alert criteria. The minute the conditions are satisfied, you will certainly be instantly alerted.
As any marketer would inform you, optimization is an art form that you can only get a grip on through practice. Established online marketers might not have much usage for this function. Nonetheless, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This sort of optimization immediately develops A/B payment that consist of various landers as well as offers to ensure that it can redirect the very best web traffic to the best offer based upon ROI as well as various other standards. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is important, and Voluum enables you access to all the data you’ll ever before need in different formats. You can quickly create many of reports that are generated in real time and also consist of up to thirty unique data points. Several of the additional evaluation attributes consist of:
- Website traffic logs
- Numerous currencies including euros, pounds, dollars and a lot more
- A dedicated reporting API
For customers that like manual optimization, Voluum includes a complete suite of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Extremely fast
- Safeguards your data
- No investment in extra tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Lack of client support.
- It is a cloud-based service, suggesting that it only stores your data for a limited duration. This implies that if you want to inspect your campaign performance from more than a year back for instance, then that is not feasible.
Voluum Pricing and also Plans
Voluum’s plans and price structure have actually gone through a great deal of modifications since the business launched. After several years on the rather higher end of the range, the tracker’s cost has dropped lately, as well as the company has actually likewise boosted the variety of attributes offered on all plans.
The Discover plan is the most fairly valued, and it enables up to twenty campaigns as well as three months of data retention. It provides limited tracking functions, and also it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to opt for either the Profit or Grow plans, which allow 6 and also twelve months of data retention respectively. Both permit limitless campaigns, numerous custom domains, as well as advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for a long time and also is most likely to be here well into the future. It has established itself as a reliable and valuable affiliate marketing tracking tool.
If you are new to this app or perhaps brand-new to affiliate marketing tracking, after that you can consider tips with a Voluum tutorial online to get a far better idea of how to track your campaign.
Voluum is an efficient tool, and although it does have some small imperfections, the positives take precedence over the downsides, and it is among the best affiliate marketing tracking platforms to make use of today.