The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what profit each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the hottest promising tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for marketing experts around the world.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to make the most of this innovative tool.
Automizer and Web Traffic Source Integrations
Setting up and using a tracker is a quite basic procedure in the affiliate world. However, even experienced marketers can find it hard to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be relevant.
Automizer is their brand-new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter allows you to completely integrate with numerous traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you establish your campaigns quickly as well as successfully but also carry out actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- omit non-converting zones
- instantly update your traffic-source costs
- and form rules
With Automizer, you can additionally create essential cost integration with Google Ads and also Facebook.
Once you completely integrate particular traffic sources, you can after that establish your very own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are sudden modifications in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark custom variables with vivid icons instantly when they fulfill set conditions.
The rules feature will let you save lots of time as well as automate a piece of your daily work.
Traffic Source as well as Affiliate Network Templates
Aside From full integrations, Voluum enables you accessibility to templates for a variety of offers, traffic sources, and affiliate networks.
This attribute contains 35 templates from some of the most common web traffic sources as well as 15+ templates from preferred networks that help you to hit the ground running.
Different Tracking Options
The most obvious attribute a tracker ought to have is the capability to track user actions precisely. Voluum takes it to a whole new level by offering users tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get several postbacks for your conversions, you can then manually publish them to Voluum.
Manual Cost Update
Along with the capacity to post conversions, the manual cost update attribute lets users to modify campaign costs directly through the tracker. This process is additionally manual, and it’s essential in cases where your traffic sources are not conveying the cost details automatically.
Lander Protection Script
All software application companies are under a great deal of stress to create a secure environment for users. By using features like lander protection scripts, Voluum has used this opportunity to strengthen its partnership with its customers.
This safety function lets you safeguard top performing landing pages as it removes site visitors that did not come from a campaign URL, which boosts conversion rates while reducing costs
Keep in mind that the code needs PHP in order to be executed , so it can not be made use of in all situations.
Bot Discovery as well as Dubious Web Traffic Filter
Bot web traffic is a large trouble in native, pop, redirect, and push website traffic. Together with making your campaign a lot more pricey, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be costly otherwise attended to, which is the reason that Voluum has actually applied a questionable web traffic filter plus bot detection capabilities.
This tracking software application makes use of a script called the honeypot to figure out the percent of bots clicking your links. Installing the script is really straightforward also. All you require to do is duplicate the script with the right tracking domain into the constituents of the landing web page you wish to monitor.
The honeypot script can be made use of on landing web pages only, which indicates that it’s not suitable for direct link campaigns. Fortunately, Voluum additionally finds other types of suspicious clicks that are triggered by other sources.
This attribute is a brand-new enhancement to the system, as well as the idea is fairly simple. It permits users to be able to put a marker or visual tag to different campaign variables depending upon their performance. This allows you to promptly decide what metrics are doing well as well as which ones need to be changed.
Notifications as well as Customized Alerts
Among our top Voluum attributes is the system’s capacity to send notifications as well as alerts. Depending on your setups, you can be updated based upon various events as well as milestones accomplished in your campaign. You can even get them on your mobile devices as the tracking software has applications available for both iOS as well as Android.
System notifications are preset in Voluum as well as can be caused by the following incidents:
- First conversion
- First campaign with website traffic
- Different conversion cap limitations
- Failed payments
- Other payment problems
Custom alerts, on the other hand, are absolutely individualized. You choose what events are necessary fo you. Are you testing a new offer? Your campaign isn’t receiving any type of conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be affixed to your desktop. All you’ve got to do is put up the alert criteria. The moment the conditions are satisfied, you will certainly be instantly alerted.
As any type of online marketer would inform you, optimization is an art form that you can only get a grasp on using practice. Established marketing experts might not have much usage for this attribute. Nonetheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This type of optimization immediately develops A/B payment that include different landers and also offers so that it can redirect the very best website traffic to the best offer based on ROI and also various other criteria. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is important, as well as Voluum allows you accessibility to all the data you’ll ever before need in different formats. You can quickly create countless of reports that are generated in real time and consist of approximately thirty distinctive data points. Some of the added analysis attributes include:
- Traffic logs
- Multiple currencies including euros, pounds, dollars and also a great deal more
- A committed reporting API
For customers that prefer manual optimization, Voluum includes a full suite of functions that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Extremely quick
- Safeguards your data
- No investment in additional equipment
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based solution, indicating that it only stores your data for a limited period. This means that if you want to inspect your campaign performance from greater than a year ago for instance, then that is not possible.
Voluum Pricing and also Plans
Voluum’s plans as well as pricing structure have actually gone through a great deal of changes since the company launched. After several years on the somewhat higher end of the range, the tracker’s cost has actually dropped lately, and the company has actually additionally enhanced the number of functions readily available on all plans.
The Discover plan is one of the most reasonably priced, as well as it allows as much as twenty campaigns as well as 3 months of information retention. It provides limited tracking functions, as well as it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to choose either the Profit or Grow plans, which permit six and twelve months of information retention respectively. Both enable unrestricted campaigns, multiple custom domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for plenty of time as well as is going to be here well into the future. It has actually established itself as a trusted as well as beneficial affiliate marketing tracking tool.
If you are new to this app or perhaps new to affiliate advertising tracking, after that you can consider ideas via a Voluum tutorial online to get a better idea of just how to track your campaign.
Voluum is an effective tool, and also although it does have some minor flaws, the positives take precedence over the downsides, and also it is among the best affiliate marketing tracking systems to utilize today.