The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which alters you’ve made, what profit each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the hottest up-and-coming tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the go-to tracker for marketing experts around the world.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to maximize this ingenious tool.
Automizer and also Web Traffic Source Integrations
Setting up and using a tracker is a pretty simple procedure in the affiliate world. Yet, even experienced online marketers can find it hard to manage a large number of campaigns every now and then. This is where Voluum Automizer comes to be appropriate.
Automizer is their all new automation tool based on two foundations: automation rules & web traffic source integrations
The latter allows you to fully integrate with various web traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you set up your campaigns promptly and also efficiently but also do actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can additionally develop essential cost integration with Google Ads as well as Facebook.
Once you totally integrate certain web traffic sources, you can then set up your very own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are unexpected changes in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark customized variables with vibrant icons automatically when they satisfy set conditions.
The rules feature will let you save a significant amount of time as well as automate a piece of your day-to-day work.
Website Traffic Source and also Affiliate Network Templates
Besides full integrations, Voluum permits you accessibility to templates for a number of offers, traffic sources, as well as affiliate networks.
This feature includes 35 templates from some of the most usual web traffic sources as well as 15+ templates from prominent networks that help you to hit the ground running.
Various Tracking Options
The most noticeable attribute a tracker should have is the capability to track user actions accurately. Voluum takes it to a whole new level by giving users tracking features like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually submit them to Voluum.
Manual Cost Update
Along with the ability to upload conversions, the manual cost update attribute lets individuals to modify campaign costs straight through the tracker. This procedure is likewise manual, and it’s imperative in cases where your traffic sources are not sharing the cost info instantly.
Lander Protection Script
All software service providers are under a great deal of stress to create a safe environment for users. By using features like lander protection scripts, Voluum has actually utilized this opportunity to strengthen its partnership with its consumers.
This protection feature allows you secure top performing landing pages as it removes site visitors that did not originate from a campaign link, which bolsters conversion rates while lowering costs
Bear in mind that the code requires PHP in order to be implemented, so it can not be utilized in all scenarios.
Bot Detection and Questionable Web Traffic Filter
Bot traffic is a big issue in native, pop, redirect, as well as push traffic. Together with making your campaign a lot more costly, bots can likewise mess with your performance metrics and make optimization baffling at best. It can be costly otherwise addressed, which is the reason why Voluum has applied a suspicious website traffic filter plus bot detection abilities.
This tracking software application takes advantage of a script referred to as the honeypot to determine the percentage of bots clicking on your links. Setting up the script is extremely straightforward also. All you need to do is copy the script with the correct tracking domain into the constituents of the landing page you want to oversee.
The honeypot script can be made use of on landing web pages only, which means that it’s not suitable for direct link campaigns. Fortunately, Voluum also spots other sorts of dubious clicks that are set off by various other sources.
This function is a new addition to the system, and also the principle is relatively simple. It allows users to be able to put a marker or visual tag to various campaign variables depending upon their performance. This enables you to swiftly decide what metrics are doing well and which ones need to be altered.
Notices and Custom Alerts
Among our leading Voluum functions is the platform’s ability to send notifications and alerts. Relying on your settings, you can be updated based upon different events and also milestones completed in your campaign. You can also get them on your smart phones as the tracking software application has applications available for both iOS and Android.
System alerts are pre-programmed in Voluum and can be set off by the following occurrences:
- First conversion
- First campaign with website traffic
- Different conversion cap limitations
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are completely personalized. You choose what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t getting any type of conversions? You’re trying a new vertical? With alerts, you will not have to be affixed to your desktop. All you’ve reached do is set up the alert criteria. The moment the conditions are met, you will certainly be immediately alerted.
As any marketing expert would certainly inform you, optimization is an art form that you can only get a grasp on through practice. Established marketing experts might not have much usage for this function. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This kind of optimization instantly develops A/B payment that consist of different landers and offers so that it can redirect the very best web traffic to the best offer based on ROI and also various other criteria. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is essential, as well as Voluum allows you access to all the data you’ll ever before require in numerous formats. You can instantaneously create various of reports that are generated in real time and consist of as much as thirty distinctive data points. A few of the added evaluation functions consist of:
- Web traffic logs
- Several currencies including euros, pounds, dollars as well as a lot more
- A dedicated reporting API
For customers that have a preference for manual optimization, Voluum includes a full collection of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Safeguards your data
- No investment in extra tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Lack of client support.
- It is a cloud-based solution, suggesting that it only stores your information for a limited period. This indicates that if you want to check your campaign performance from more than a year back for instance, then that is not possible.
Voluum Pricing and Plans
Voluum’s plans and pricing structure have actually gone through a lot of modifications since the business launched. After a number of years on the somewhat higher end of the range, the tracker’s cost has dropped recently, and also the business has also increased the variety of attributes readily available on all plans.
The Discover plan is the most moderately valued, and it permits as much as twenty campaigns in addition to three months of data retention. It supplies limited tracking features, as well as it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in need to go for either the Profit or Grow plans, which enable six and also twelve months of data retention respectively. Both allow unrestricted campaigns, several customized domains, and advanced tracking features.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is most likely to be here well into the future. It has actually established itself as a trusted and beneficial affiliate marketing tracking tool.
If you are brand-new to this application or perhaps new to affiliate marketing tracking, then you can consider tips with a Voluum tutorial online to get a far better concept of exactly how to track your campaign.
Voluum is a reliable tool, as well as although it does have some minor defects, the positives take precedence over the negatives, as well as it is one of the most effective affiliate advertising tracking platforms to make use of today.