The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what profit each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the best promising tracking platforms in the market for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketing professionals around the world.
Henceforth, we’ve decided to write a Voluum review to help customers decide if they want to maximize this innovative tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a pretty straightforward procedure in the affiliate world. But, even experienced marketing professionals can find it hard to manage a large number of campaigns once in a while. This is where Voluum Automizer ends up being appropriate.
Automizer is their brand new automation tool based on 2 foundations: automation rules & website traffic source integrations
The latter lets you to totally integrate with different traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you set up your campaigns rapidly and also successfully however additionally do actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- omit non-converting zones
- immediately update your traffic-source costs
- and also form rules
With Automizer, you can additionally produce important cost integration with Google Ads and also Facebook.
As soon as you totally integrate particular website traffic sources, you can then set up your very own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark customized variables with vivid icons instantly when they satisfy set conditions.
The rules feature will let you save lots of time and also automate a chunk of your day-to-day work.
Website Traffic Source as well as Affiliate Network Templates
Other than full integrations, Voluum allows you accessibility to templates for a number of offers, web traffic sources, and affiliate networks.
This feature consists of 35 templates from several of one of the most usual web traffic sources and 15+ templates from preferred networks that help you to hit the ground running.
Different Tracking Options
One of the most evident function a tracker ought to have is the capacity to track individual actions properly. Voluum takes it to an entire new level by giving users tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get several postbacks for your conversions, you can then manually post them to Voluum.
Manual Cost Update
Along with the capability to upload conversions, the manual cost update function allows individuals to customize campaign costs straight via the tracker. This process is additionally manual, and also it’s critical in cases where your web traffic sources are not sharing the cost info instantly.
Lander Protection Script
All software application companies are under a great deal of pressure to produce a secure environment for users. By using attributes like lander protection scripts, Voluum has utilized this chance to enhance its partnership with its customers.
This safety feature allows you protect top performing landing web pages as it removes visitors that did not originate from a campaign link, which bolsters conversion rates while minimizing costs
Remember that the code needs PHP in order to be implemented, so it can not be made use of in all situations.
Bot Discovery and Dubious Traffic Filter
Bot traffic is a huge problem in native, pop, redirect, as well as push traffic. In addition to making your campaign much more costly, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be expensive otherwise resolved, which is the reason why Voluum has actually executed a suspicious traffic filter plus bot detection capabilities.
This tracking software program utilizes a script known as the honeypot to establish the percent of bots clicking your web links. Installing the script is really simple also. All you require to do is copy the script with the right tracking domain right into the components of the landing page you wish to supervise.
The honeypot script can be utilized on landing web pages only, which implies that it’s not suitable for direct link campaigns. Luckily, Voluum likewise finds various other types of dubious clicks that are caused by various other sources.
This attribute is a brand-new enhancement to the system, and also the principle is reasonably simple. It allows individuals to be able to place a marker or visual tag to various campaign variables depending upon their performance. This allows you to rapidly choose what metrics are succeeding and which ones need to be changed.
Notifications and Custom Alerts
One of our leading Voluum features is the system’s capability to send notices and alerts. Relying on your setups, you can be updated based on various events and also milestones completed in your campaign. You can even get them on your mobile phones as the tracking software program has applications available for both iPhone and Android.
System notices are pre-programmed in Voluum as well as can be set off by the following occurrences:
- First conversion
- First campaign with web traffic
- Different conversion cap limits
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are entirely individualized. You choose what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t need to be attached to your desktop. All you have actually reached do is set up the alert criteria. The moment the conditions are satisfied, you will certainly be instantly notified.
As any kind of online marketer would certainly tell you, optimization is an art form that you can just get a grip on using practice. Established marketing experts may not have much usage for this function. Nevertheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This type of optimization instantly creates A/B payment that contain various landers as well as offers to make sure that it can redirect the most effective traffic to the most effective offer based on ROI as well as various other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is crucial, and also Voluum permits you accessibility to all the data you’ll ever need in various formats. You can instantly create various of reports that are created in real time as well as include up to thirty distinct data points. A few of the extra evaluation features consist of:
- Website traffic logs
- Numerous currencies including euros, pounds, dollars and a whole lot more
- A devoted reporting API
For clients that like manual optimization, Voluum consists of a complete collection of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Shields your data
- No investment in added tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer support.
- It is a cloud-based solution, indicating that it just stores your information for a limited duration. This means that if you want to check your campaign performance from greater than a year ago for example, then that is not possible.
Voluum Prices and Plans
Voluum’s plans as well as pricing structure have actually undergone a lot of modifications since the company launched. After a number of years on the somewhat higher end of the scale, the tracker’s cost has actually gone down recently, and also the business has actually also increased the number of functions available on all plans.
The Discover plan is the most fairly valued, and also it enables as much as twenty campaigns in addition to three months of data retention. It provides limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to choose either the Profit or Grow plans, which permit six as well as twelve months of information retention respectively. Both permit unlimited campaigns, several custom domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time and also is most likely to be here well into the future. It has established itself as a reliable and also valuable affiliate advertising and marketing tracking tool.
If you are brand-new to this application and even new to affiliate advertising tracking, then you can check out pointers via a Voluum tutorial online to get a much better concept of exactly how to track your campaign.
Voluum is a reliable tool, and also although it does have some small defects, the positives take precedence over the downsides, as well as it is just one of the very best affiliate marketing tracking systems to utilize today.