The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what earnings each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the best up-and-coming tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the best tracker for online marketers around the world.
Henceforth, we’ve decided to write a Voluum review to help users decide if they want to make the most of this ingenious tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a quite simple procedure in the affiliate world. But, even experienced marketers can find it hard to manage a large number of campaigns every now and then. This is where Voluum Automizer comes to be pertinent.
Automizer is their new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter allows you to completely integrate with numerous web traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you set up your campaigns promptly and successfully yet likewise perform actions on your campaigns straight with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- exclude non-converting zones
- instantly update your traffic-source costs
- and form rules
With Automizer, you can also produce necessary cost integration with Google Ads as well as Facebook.
As soon as you fully integrate specific website traffic sources, you can then establish your own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark customized variables with vibrant icons instantly when they fulfill set conditions.
The rules feature will let you save lots of time and also automate a chunk of your daily work.
Website Traffic Source and also Affiliate Network Templates
Other than complete integrations, Voluum permits you access to templates for a number of offers, web traffic sources, and also affiliate networks.
This attribute includes 35 templates from some of one of the most usual traffic sources and 15+ templates from popular networks that assist you to hit the ground running.
Various Tracking Options
The most apparent function a tracker need to have is the capacity to track user actions accurately. Voluum takes it to an entire new level by giving individuals tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get several postbacks for your conversions, you can then manually submit them to Voluum.
Manual Cost Update
Along with the capacity to submit conversions, the manual cost update function allows customers to change campaign costs directly with the tracker. This process is also manual, and it’s imperative in cases where your web traffic sources are not sharing the cost details instantly.
Lander Protection Script
All software program providers are under a great deal of pressure to create a secure environment for individuals. By using functions like lander protection scripts, Voluum has used this opportunity to strengthen its partnership with its clients.
This security attribute lets you secure top performing landing web pages as it filters out site visitors that did not come from a campaign link, which bolsters conversion rates while minimizing costs
Remember that the code requires PHP in order to be applied, so it can not be made use of in all situations.
Bot Discovery and also Dubious Web Traffic Filter
Bot website traffic is a big trouble in native, pop, redirect, and push web traffic. Together with making your campaign more expensive, bots can likewise mess with your performance metrics as well as make optimization baffling at best. It can be pricey otherwise dealt with, which is the reason why Voluum has executed a questionable website traffic filter plus bot detection abilities.
This tracking software utilizes a script known as the honeypot to determine the percent of bots clicking on your links. Mounting the script is really simple too. All you require to do is copy the script with the right tracking domain into the components of the landing web page you want to monitor.
The honeypot script can be utilized on landing web pages only, which means that it’s not apt for direct link campaigns. Fortunately, Voluum likewise spots other kinds of questionable clicks that are triggered by other sources.
This attribute is a brand-new addition to the system, and also the idea is relatively straightforward. It permits users to be able to put a marker or visual tag to various campaign variables depending on their performance. This enables you to quickly determine what metrics are doing well and also which ones require to be altered.
Notices as well as Customized Alerts
One of our leading Voluum features is the system’s capability to send notices and alerts. Depending on your setups, you can be updated based upon various events as well as milestones achieved in your campaign. You can even get them on your mobile devices as the tracking software has apps available for both iPhone and Android.
System notices are pre-programmed in Voluum and can be activated by the following incidents:
- First conversion
- First campaign with traffic
- Different conversion cap limits
- Failed payments
- Various other payment issues
Custom alerts, on the other hand, are completely customized. You decide what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a brand-new vertical? With alerts, you will not have to be affixed to your desktop. All you’ve got to do is install the alert criteria. The moment the conditions are met, you will certainly be quickly informed.
As any kind of marketing professional would tell you, optimization is an art form that you can just get a hold on through practice. Established marketing professionals might not have much use for this function. However, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This kind of optimization immediately develops A/B payment that contain various landers and also offers to make sure that it can redirect the very best traffic to the best offer based on ROI as well as various other criteria. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is crucial, and Voluum enables you accessibility to all the data you’ll ever before require in numerous formats. You can immediately produce many of reports that are created in real time as well as include approximately thirty unique data points. Some of the added analysis features consist of:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars and a great deal more
- A dedicated reporting API
For customers that prefer manual optimization, Voluum includes a complete collection of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Very fast
- Secures your data
- No investment in added devices
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based solution, indicating that it just stores your information for a limited period. This means that if you want to inspect your campaign performance from more than a year earlier for example, then that is not possible.
Voluum Rates and Plans
Voluum’s plans as well as pricing structure have gone through a great deal of changes since the business launched. After a number of years on the rather higher end of the range, the tracker’s price has actually gone down recently, as well as the business has actually additionally boosted the number of functions offered on all plans.
The Discover plan is one of the most fairly priced, and also it enables approximately twenty campaigns in addition to 3 months of data retention. It provides limited tracking functions, as well as it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in should go for either the Profit or Grow plans, which permit 6 and twelve months of data retention respectively. Both enable unlimited campaigns, multiple custom domains, as well as advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for a long time as well as is most likely to be here well into the future. It has established itself as a dependable and useful affiliate marketing tracking tool.
If you are new to this application or even brand-new to affiliate advertising tracking, after that you can consider tips via a Voluum tutorial online to get a much better idea of exactly how to track your campaign.
Voluum is an effective tool, and also although it does have some small defects, the positives take precedence over the downsides, as well as it is among the most effective affiliate marketing tracking platforms to utilize today.