The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which alters you’ve made, what profit each campaign accounts for, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the hottest up-and-coming tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for online marketers around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to maximize this cutting-edge tool.
Automizer and also Traffic Source Integrations
Setting up and using a tracker is a quite basic procedure in the affiliate world. Yet, even experienced marketers can find it hard to manage a large number of campaigns now and then. This is where Voluum Automizer ends up being pertinent.
Automizer is their brand-new automation tool based upon 2 foundations: automation rules & traffic source integrations
The latter allows you to fully integrate with numerous web traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you set up your campaigns quickly and also effectively however likewise do actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- automatically update your traffic-source costs
- and form rules
With Automizer, you can additionally produce crucial cost integration with Google Ads and Facebook.
Once you totally integrate specific web traffic sources, you can then establish your own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark customized variables with colorful icons automatically when they fulfill set conditions.
The rules feature will certainly let you save lots of time and automate a portion of your daily work.
Web Traffic Source and also Affiliate Network Templates
Other than complete integrations, Voluum enables you access to templates for a number of offers, website traffic sources, and affiliate networks.
This function consists of 35 templates from several of the most common traffic sources and also 15+ templates from popular networks that help you to hit the ground running.
Various Tracking Options
One of the most apparent feature a tracker ought to have is the ability to track individual actions properly. Voluum takes it to an entire new level by giving individuals tracking features like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually publish them to Voluum.
Manual Cost Update
Along with the ability to upload conversions, the manual cost update function allows users to change campaign costs directly through the tracker. This process is likewise manual, as well as it’s imperative in cases where your traffic sources are not sharing the cost information instantly.
Lander Protection Script
All software service providers are under a lot of pressure to produce a secure environment for customers. By using attributes like lander protection scripts, Voluum has actually used this chance to reinforce its relationship with its customers.
This protection function lets you safeguard top performing landing web pages as it removes site visitors that did not originate from a campaign link, which bolsters conversion rates while reducing costs
Bear in mind that the code needs PHP in order to be executed , so it can not be made use of in all situations.
Bot Discovery and also Dubious Traffic Filter
Bot traffic is a large trouble in native, pop, redirect, and push website traffic. In addition to making your campaign extra expensive, bots can additionally mess with your performance metrics and also make optimization baffling at best. It can be expensive if not dealt with, which is the reason Voluum has executed a questionable website traffic filter plus bot detection capabilities.
This tracking software program uses a script called the honeypot to figure out the percentage of bots clicking on your links. Installing the script is extremely easy as well. All you require to do is copy the script with the right tracking domain name into the constituents of the landing page you want to supervise.
The honeypot script can be used on landing pages only, which suggests that it’s not proper for direct link campaigns. The good news is, Voluum additionally identifies other sorts of dubious clicks that are activated by various other sources.
This feature is a brand-new addition to the platform, and the principle is relatively simple. It permits individuals to be able to put a marker or visual tag to various campaign variables depending upon their performance. This permits you to swiftly choose what metrics are succeeding and also which ones require to be changed.
Notifications as well as Customized Alerts
Among our leading Voluum attributes is the platform’s capability to send notifications and alerts. Depending upon your settings, you can be updated based upon different events and also milestones accomplished in your campaign. You can also get them on your smart phones as the tracking software has apps offered for both iOS as well as Android.
System alerts are preset in Voluum and also can be triggered by the following occurrences:
- First conversion
- First campaign with traffic
- Various conversion cap limits
- Failed payments
- Various other payment issues
Customized alerts, on the other hand, are absolutely personalized. You decide what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t getting any type of conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be affixed to your desktop. All you have actually got to do is set up the alert criteria. The moment the conditions are fulfilled, you will certainly be promptly notified.
As any marketing expert would inform you, optimization is an art form that you can just get a hold on using practice. Established marketers might not have much usage for this attribute. Nonetheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This kind of optimization automatically creates A/B payment that contain different landers as well as offers to ensure that it can redirect the very best traffic to the very best offer based on ROI and also other standards. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is important, and Voluum allows you access to all the data you’ll ever before require in different formats. You can promptly produce numerous of reports that are created in real time and also include as much as thirty unique data points. Several of the added analysis attributes include:
- Traffic logs
- Multiple currencies including euros, pounds, dollars as well as a lot more
- A devoted reporting API
For clients that like manual optimization, Voluum consists of a full collection of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Set up rule-based targeting
- Very fast
- Safeguards your data
- No investment in added equipment
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based service, suggesting that it just stores your information for a limited duration. This suggests that if you intend to check your campaign performance from greater than a year back for instance, then that is not feasible.
Voluum Rates and Plans
Voluum’s plans and also price structure have gone through a lot of modifications since the company launched. After several years on the somewhat higher end of the range, the tracker’s cost has actually dropped recently, and also the company has actually additionally boosted the number of features available on all plans.
The Discover plan is the most fairly valued, as well as it enables as much as twenty campaigns along with three months of data retention. It provides limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in need to go with either the Profit or Grow plans, which enable six and twelve months of data retention respectively. Both enable unrestricted campaigns, numerous customized domains, and advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for a long time as well as is going to be here well into the future. It has actually established itself as a reputable and also beneficial affiliate marketing tracking tool.
If you are brand-new to this app or perhaps new to affiliate marketing tracking, after that you can check out ideas through a Voluum tutorial online to get a far better idea of exactly how to track your campaign.
Voluum is an effective tool, and also although it does have some minor imperfections, the positives take precedence over the negatives, and also it is one of the very best affiliate marketing tracking platforms to make use of today.