The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which changes you’ve made, what profit each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the hottest promising tracking systems in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to take advantage of this ingenious tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a quite simple procedure in the affiliate world. But, even experienced online marketers can find it challenging to manage a large number of campaigns every now and then. This is where Voluum Automizer becomes pertinent.
Automizer is their new automation tool based upon 2 foundations: automation rules & website traffic source integrations
The latter lets you to fully integrate with different web traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you set up your campaigns quickly and also successfully however additionally perform actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- exclude non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can additionally develop crucial cost integration with Google Ads as well as Facebook.
When you fully integrate certain web traffic sources, you can then establish your own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are sudden modifications in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark customized variables with vivid icons automatically when they fulfill set conditions.
The rules feature will let you save lots of time as well as automate a chunk of your daily work.
Traffic Source as well as Affiliate Network Templates
Other than full integrations, Voluum permits you access to templates for a number of offers, traffic sources, as well as affiliate networks.
This function includes 35 templates from several of one of the most usual traffic sources as well as 15+ templates from prominent networks that help you to hit the ground running.
Various Tracking Options
One of the most obvious attribute a tracker should have is the ability to track user actions accurately. Voluum takes it to a whole new level by offering customers tracking features like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get several postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
Along with the capability to post conversions, the manual cost update function lets individuals to customize campaign costs directly through the tracker. This procedure is likewise manual, and also it’s necessary in cases where your website traffic sources are not sharing the cost info immediately.
Lander Protection Script
All software service providers are under a lot of pressure to develop a safe environment for individuals. By applying attributes like lander protection scripts, Voluum has actually used this chance to strengthen its relationship with its clients.
This safety and security feature allows you shield top performing landing pages as it removes site visitors that did not originate from a campaign URL, which boosts conversion rates while reducing costs
Bear in mind that the code requires PHP in order to be implemented, so it can not be utilized in all scenarios.
Bot Discovery and also Suspicious Website Traffic Filter
Bot web traffic is a big problem in native, pop, redirect, and also push website traffic. Together with making your campaign a lot more pricey, bots can also mess with your performance metrics and also make optimization baffling at best. It can be expensive if not resolved, which is the reason why Voluum has actually executed a dubious traffic filter plus bot detection capabilities.
This tracking software application utilizes a script known as the honeypot to determine the percentage of bots clicking your web links. Setting up the script is very straightforward as well. All you require to do is duplicate the script with the proper tracking domain name into the components of the landing page you want to oversee.
The honeypot script can be used on landing web pages only, which means that it’s not suitable for direct link campaigns. Fortunately, Voluum also identifies other types of dubious clicks that are caused by various other sources.
This function is a new enhancement to the system, as well as the idea is fairly straightforward. It permits individuals to be able to put a marker or visual tag to various campaign variables depending on their performance. This permits you to swiftly choose what metrics are succeeding and which ones need to be altered.
Notifications and Custom Alerts
Among our leading Voluum features is the system’s capability to send notifications and alerts. Relying on your setups, you can be updated based upon different events as well as milestones completed in your campaign. You can even get them on your mobile devices as the tracking software program has applications readily available for both iOS as well as Android.
System alerts are pre-programmed in Voluum and can be set off by the following occurrences:
- First conversion
- First campaign with traffic
- Different conversion cap limits
- Failed payments
- Other payment concerns
Custom alerts, on the other hand, are totally personalized. You choose what events are very important fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you will not need to be affixed to your desktop computer. All you’ve got to do is set up the alert criteria. The moment the conditions are fulfilled, you will be instantly informed.
As any marketing expert would inform you, optimization is an art form that you can just get a grasp on via practice. Established marketing experts might not have much use for this attribute. However, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This type of optimization instantly produces A/B payment that contain various landers and offers to make sure that it can redirect the most effective web traffic to the most effective offer based on ROI and also various other requirements. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is crucial, and also Voluum enables you accessibility to all the data you’ll ever before need in numerous formats. You can promptly produce various of reports that are produced in real time as well as consist of approximately thirty distinctive data points. A few of the extra evaluation attributes include:
- Web traffic logs
- Several currencies including euros, pounds, dollars as well as a great deal more
- A committed reporting API
For clients that prefer manual optimization, Voluum consists of a complete suite of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Extremely fast
- Shields your data
- No investment in added equipment
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based service, implying that it just stores your data for a limited duration. This implies that if you want to check your campaign performance from more than a year ago for example, then that is not feasible.
Voluum Rates and Plans
Voluum’s plans as well as pricing structure have undergone a great deal of adjustments since the business launched. After a number of years on the rather higher end of the range, the tracker’s cost has gone down recently, and also the company has actually also increased the number of attributes available on all plans.
The Discover plan is one of the most reasonably priced, as well as it permits as much as twenty campaigns along with three months of data retention. It provides limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing an increase in need to go with either the Profit or Grow plans, which enable 6 and also twelve months of information retention respectively. Both allow unrestricted campaigns, several customized domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is going to be here well into the future. It has established itself as a trustworthy as well as useful affiliate advertising and marketing tracking tool.
If you are new to this app or perhaps new to affiliate marketing tracking, then you can look at tips through a Voluum tutorial online to get a much better idea of how to track your campaign.
Voluum is an effective tool, and although it does have some small problems, the positives take precedence over the downsides, and also it is one of the very best affiliate marketing tracking platforms to utilize today.