The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what earnings each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the best up-and-coming tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for marketing professionals around the globe.
Henceforth, we’ve decided to write a Voluum review to help users decide if they want to take advantage of this cutting-edge tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a rather easy procedure in the affiliate world. But, even experienced marketing professionals can find it hard to manage a large number of campaigns once in a while. This is where Voluum Automizer ends up being relevant.
Automizer is their brand-new automation tool based on two foundations: automation rules & web traffic source integrations
The latter lets you to completely integrate with various website traffic sources such as Facebook Ads, Taboola, etc. This not just allows you establish your campaigns quickly and also effectively but likewise carry out actions on your campaigns straight with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- exclude non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can likewise create essential cost integration with Google Ads and Facebook.
Once you totally integrate particular web traffic sources, you can after that set up your very own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark custom variables with vivid icons instantly when they fulfill established conditions.
The rules feature will certainly let you save a significant amount of time and also automate a portion of your daily work.
Website Traffic Source and Affiliate Network Templates
Other than complete integrations, Voluum permits you accessibility to templates for a number of offers, traffic sources, as well as affiliate networks.
This feature contains 35 templates from some of the most common traffic sources and also 15+ templates from prominent networks that assist you to hit the ground running.
Various Tracking Options
The most evident feature a tracker need to have is the capacity to track user actions properly. Voluum takes it to a whole new level by offering users tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Along with the capability to upload conversions, the manual cost update function lets customers to modify campaign costs straight via the tracker. This process is likewise manual, and it’s vital in cases where your traffic sources are not conveying the cost details instantly.
Lander Protection Script
All software providers are under a lot of stress to develop a secure environment for individuals. By using attributes like lander protection scripts, Voluum has utilized this chance to strengthen its partnership with its clients.
This safety function allows you secure top performing landing web pages as it removes site visitors that did not come from a campaign link, which boosts conversion rates while minimizing costs
Remember that the code needs PHP in order to be applied, so it can not be utilized in all situations.
Bot Discovery as well as Questionable Website Traffic Filter
Bot website traffic is a huge issue in native, pop, redirect, as well as push web traffic. Along with making your campaign a lot more expensive, bots can likewise mess with your performance metrics as well as make optimization baffling at best. It can be expensive otherwise addressed, which is the reason why Voluum has applied a questionable traffic filter plus bot detection capabilities.
This tracking software program utilizes a script called the honeypot to figure out the percentage of bots clicking your web links. Installing the script is really straightforward as well. All you need to do is copy the script with the right tracking domain right into the constituents of the landing page you intend to monitor.
The honeypot script can be utilized on landing web pages only, which implies that it’s not suitable for direct link campaigns. The good news is, Voluum also identifies other types of questionable clicks that are caused by various other sources.
This function is a new addition to the system, and also the principle is relatively straightforward. It allows customers to be able to place a marker or visual tag to different campaign variables depending on their performance. This permits you to swiftly determine what metrics are succeeding and also which ones need to be altered.
Notices and Custom Alerts
Among our leading Voluum functions is the platform’s capability to send notifications as well as alerts. Relying on your settings, you can be updated based upon various events and milestones achieved in your campaign. You can also get them on your mobile devices as the tracking software application has apps available for both iOS and also Android.
System notifications are pre-programmed in Voluum and also can be triggered by the following incidents:
- First conversion
- First campaign with traffic
- Different conversion cap limitations
- Failed payments
- Various other payment concerns
Custom alerts, on the other hand, are totally individualized. You determine what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you will not have to be affixed to your desktop. All you’ve got to do is install the alert criteria. The minute the conditions are satisfied, you will be instantly alerted.
As any type of online marketer would inform you, optimization is an art form that you can just get a grasp on by means of practice. Established marketers may not have much use for this function. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This kind of optimization immediately develops A/B payment that include various landers and also offers to make sure that it can redirect the best web traffic to the best offer based on ROI and also various other standards. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is crucial, and Voluum permits you accessibility to all the data you’ll ever require in various formats. You can instantly create numerous of reports that are produced in real time and also consist of approximately thirty distinctive data points. Several of the extra evaluation functions consist of:
- Website traffic logs
- Several currencies including euros, pounds, dollars and also a great deal more
- A devoted reporting API
For clients that have a preference for manual optimization, Voluum consists of a complete suite of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Very fast
- Safeguards your data
- No investment in additional tools
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Absence of customer support.
- It is a cloud-based solution, implying that it only stores your data for a limited duration. This suggests that if you want to check your campaign performance from more than a year earlier for example, then that is not feasible.
Voluum Rates and Plans
Voluum’s plans as well as price structure have actually gone through a great deal of adjustments since the business launched. After numerous years on the rather higher end of the scale, the tracker’s cost has dropped recently, and also the business has actually additionally boosted the number of attributes readily available on all plans.
The Discover plan is the most fairly valued, and it allows up to twenty campaigns as well as three months of information retention. It offers limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to go for either the Profit or Grow plans, which allow six and also twelve months of information retention respectively. Both enable limitless campaigns, multiple custom domains, and advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for plenty of time and is most likely to be here well into the future. It has actually established itself as a dependable as well as valuable affiliate marketing tracking tool.
If you are new to this application or perhaps new to affiliate advertising tracking, then you can look at pointers via a Voluum tutorial online to get a much better idea of just how to track your campaign.
Voluum is a reliable tool, as well as although it does have some small imperfections, the positives take precedence over the negatives, and it is just one of the most effective affiliate advertising tracking platforms to make use of today.