The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which alters you’ve made, what earnings each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the hottest promising tracking platforms in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the go-to tracker for online marketers around the globe.
Henceforth, we’ve decided to write a Voluum review to help users decide if they want to take advantage of this cutting-edge tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a pretty basic procedure in the affiliate world. But, even experienced marketing professionals can find it hard to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be appropriate.
Automizer is their all new automation tool based on two foundations: automation rules & website traffic source integrations
The latter lets you to totally integrate with different web traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you set up your campaigns promptly as well as successfully yet additionally execute actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- omit non-converting zones
- automatically update your traffic-source costs
- and form rules
With Automizer, you can also develop vital cost integration with Google Ads and Facebook.
Once you totally integrate specific traffic sources, you can then set up your own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark customized variables with vibrant icons instantly when they satisfy set conditions.
The rules feature will certainly let you save a significant amount of time and also automate a chunk of your daily work.
Website Traffic Source and Affiliate Network Templates
Aside From full integrations, Voluum allows you accessibility to templates for a number of offers, website traffic sources, as well as affiliate networks.
This function consists of 35 templates from some of the most typical web traffic sources and 15+ templates from popular networks that assist you to hit the ground running.
Various Tracking Options
One of the most evident feature a tracker need to have is the capacity to keep track of user actions properly. Voluum takes it to an entire new level by offering customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
In addition to the capacity to upload conversions, the manual cost update feature allows individuals to modify campaign costs straight with the tracker. This process is also manual, as well as it’s imperative in cases where your traffic sources are not sharing the cost information instantly.
Lander Protection Script
All software application service providers are under a lot of stress to develop a secure environment for customers. By using features like lander protection scripts, Voluum has actually used this chance to reinforce its partnership with its customers.
This protection attribute allows you safeguard top performing landing pages as it removes visitors that did not come from a campaign link, which bolsters conversion rates while decreasing costs
Bear in mind that the code requires PHP in order to be executed , so it can not be used in all situations.
Bot Discovery and Suspicious Traffic Filter
Bot web traffic is a huge problem in native, pop, redirect, as well as push web traffic. Along with making your campaign extra expensive, bots can additionally mess with your performance metrics and also make optimization baffling at best. It can be pricey otherwise addressed, which is the reason that Voluum has applied a dubious traffic filter plus bot detection capabilities.
This tracking software program makes use of a script called the honeypot to establish the portion of bots clicking on your web links. Installing the script is very simple as well. All you require to do is copy the script with the appropriate tracking domain name right into the components of the landing page you intend to supervise.
The honeypot script can be utilized on landing web pages only, which suggests that it’s not apt for direct link campaigns. The good news is, Voluum likewise identifies various other sorts of suspicious clicks that are caused by various other sources.
This feature is a new enhancement to the platform, and the idea is fairly uncomplicated. It allows individuals to be able to place a marker or visual tag to various campaign variables depending on their performance. This allows you to quickly choose what metrics are succeeding and also which ones require to be changed.
Notifications and also Custom Alerts
Among our top Voluum features is the system’s capacity to send notices as well as alerts. Depending on your settings, you can be updated based on various events and milestones achieved in your campaign. You can even get them on your mobile devices as the tracking software has applications available for both iOS and Android.
System alerts are preset in Voluum and also can be caused by the following occurrences:
- First conversion
- First campaign with web traffic
- Various conversion cap limitations
- Failed payments
- Other payment concerns
Custom alerts, on the other hand, are absolutely personalized. You determine what events are very important fo you. Are you testing a new offer? Your campaign isn’t getting any conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be affixed to your desktop computer. All you have actually reached do is install the alert criteria. The moment the conditions are fulfilled, you will be instantly notified.
As any marketing expert would certainly inform you, optimization is an art form that you can just get a grasp on using practice. Established marketers might not have much usage for this attribute. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This kind of optimization instantly creates A/B payment that contain various landers as well as offers to make sure that it can redirect the best web traffic to the best offer based upon ROI and other requirements. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is crucial, and also Voluum allows you access to all the data you’ll ever before require in different formats. You can quickly create various of reports that are generated in real time and also include up to thirty unique data points. Several of the extra evaluation attributes consist of:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars and also a lot more
- A committed reporting API
For clients that like manual optimization, Voluum includes a complete suite of features that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Extremely fast
- Shields your data
- No investment in additional equipment
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based service, meaning that it just stores your information for a limited period. This implies that if you intend to check your campaign performance from greater than a year earlier as an example, then that is not possible.
Voluum Pricing as well as Plans
Voluum’s plans and also price structure have undergone a great deal of changes since the company launched. After numerous years on the somewhat higher end of the scale, the tracker’s price has actually gone down recently, as well as the company has actually likewise enhanced the number of features offered on all plans.
The Discover plan is the most moderately priced, and also it permits as much as twenty campaigns in addition to 3 months of data retention. It supplies limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing an increase in should go with either the Profit or Grow plans, which enable 6 and twelve months of data retention respectively. Both enable unrestricted campaigns, multiple custom domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time as well as is going to be here well into the future. It has established itself as a trustworthy and also useful affiliate advertising tracking tool.
If you are new to this app and even new to affiliate advertising tracking, then you can check out suggestions through a Voluum tutorial online to get a far better idea of just how to track your campaign.
Voluum is an efficient tool, and although it does have some minor defects, the positives take precedence over the negatives, and it is one of the very best affiliate advertising tracking platforms to utilize today.