The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you have actually made, what profit each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the most popular promising tracking platforms in the market for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for marketing professionals around the globe.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to make the most of this ingenious tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a pretty basic procedure in the affiliate world. Yet, even experienced marketing professionals can find it tough to manage a large number of campaigns once in a while. This is where Voluum Automizer becomes relevant.
Automizer is their all new automation tool based on 2 foundations: automation rules & web traffic source integrations
The latter lets you to fully integrate with numerous traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you establish your campaigns rapidly as well as successfully yet additionally execute actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- exclude non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can also create crucial cost integration with Google Ads and also Facebook.
As soon as you totally integrate particular website traffic sources, you can after that establish your very own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark customized variables with vivid icons automatically when they fulfill established conditions.
The rules feature will certainly let you save a significant amount of time and also automate a chunk of your everyday work.
Traffic Source and Affiliate Network Templates
Apart From full integrations, Voluum allows you access to templates for a number of offers, web traffic sources, as well as affiliate networks.
This function includes 35 templates from some of one of the most usual website traffic sources and 15+ templates from popular networks that aid you to hit the ground running.
Various Tracking Options
One of the most apparent attribute a tracker need to have is the capability to keep track of user actions precisely. Voluum takes it to a whole new level by offering customers tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually publish them to Voluum.
Manual Cost Update
Along with the capacity to post conversions, the manual cost update feature allows customers to modify campaign costs straight with the tracker. This process is likewise manual, and it’s critical in cases where your traffic sources are not sharing the cost information automatically.
Lander Protection Script
All software application providers are under a lot of stress to develop a safe environment for users. By applying attributes like lander protection scripts, Voluum has utilized this opportunity to reinforce its partnership with its customers.
This security feature allows you safeguard top performing landing pages as it filters out visitors that did not originate from a campaign link, which bolsters conversion rates while lowering costs
Keep in mind that the code requires PHP in order to be applied, so it can not be made use of in all scenarios.
Bot Detection as well as Suspicious Web Traffic Filter
Bot web traffic is a huge trouble in native, pop, redirect, as well as push traffic. In addition to making your campaign a lot more costly, bots can also mess with your performance metrics and also make optimization baffling at best. It can be costly if not addressed, which is the reason why Voluum has actually implemented a questionable website traffic filter plus bot detection capabilities.
This tracking software makes use of a script known as the honeypot to identify the percent of bots clicking on your web links. Installing the script is extremely easy also. All you require to do is duplicate the script with the proper tracking domain name right into the constituents of the landing web page you want to monitor.
The honeypot script can be made use of on landing web pages only, which suggests that it’s not proper for direct link campaigns. The good news is, Voluum also spots other types of questionable clicks that are triggered by various other sources.
This feature is a new enhancement to the platform, as well as the idea is relatively straightforward. It enables customers to be able to place a marker or visual tag to various campaign variables depending upon their performance. This enables you to quickly determine what metrics are doing well and which ones need to be altered.
Notifications and also Customized Alerts
Among our top Voluum attributes is the platform’s ability to send out notifications and alerts. Depending upon your setups, you can be updated based upon various events and also milestones accomplished in your campaign. You can also get them on your smart phones as the tracking software application has applications available for both iOS as well as Android.
System notifications are pre-programmed in Voluum as well as can be activated by the following incidents:
- First conversion
- First campaign with traffic
- Various conversion cap limits
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are completely customized. You determine what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a brand-new vertical? With alerts, you will not need to be attached to your desktop. All you have actually reached do is set up the alert criteria. The minute the conditions are satisfied, you will certainly be instantly alerted.
As any kind of online marketer would certainly inform you, optimization is an art form that you can just get a hold on using practice. Established marketing professionals may not have much usage for this function. Nonetheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This kind of optimization instantly develops A/B payment that contain different landers as well as offers so that it can redirect the very best web traffic to the most effective offer based upon ROI and other criteria. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is vital, and Voluum permits you access to all the data you’ll ever before require in various formats. You can instantaneously create various of reports that are created in real time and include as much as thirty unique data points. Some of the extra evaluation functions consist of:
- Traffic logs
- Several currencies including euros, pounds, dollars as well as a great deal more
- A devoted reporting API
For customers that have a preference for manual optimization, Voluum includes a complete collection of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Very quick
- Safeguards your data
- No investment in additional devices
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based service, indicating that it just stores your data for a limited duration. This implies that if you intend to check your campaign performance from greater than a year earlier as an example, then that is not feasible.
Voluum Prices and Plans
Voluum’s plans and pricing structure have gone through a lot of changes since the company launched. After a number of years on the rather higher end of the scale, the tracker’s price has actually dropped recently, and also the business has actually also enhanced the variety of features offered on all plans.
The Discover plan is the most moderately priced, and also it permits up to twenty campaigns in addition to three months of information retention. It offers limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to choose either the Profit or Grow plans, which enable six as well as twelve months of data retention respectively. Both permit unrestricted campaigns, multiple customized domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is most likely to be here well into the future. It has actually established itself as a trustworthy as well as useful affiliate advertising tracking tool.
If you are new to this app or even brand-new to affiliate advertising tracking, then you can consider tips through a Voluum tutorial online to get a much better idea of how to track your campaign.
Voluum is a reliable tool, as well as although it does have some minor problems, the positives take precedence over the downsides, and it is just one of the very best affiliate marketing tracking platforms to make use of today.