The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which alters you have actually made, what earnings each campaign accounts for, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the hottest promising tracking systems in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketing experts around the globe.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to maximize this innovative tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a pretty easy procedure in the affiliate world. But, even experienced marketers can find it hard to manage a large number of campaigns once in a while. This is where Voluum Automizer ends up being pertinent.
Automizer is their brand-new automation tool based on 2 foundations: automation rules & website traffic source integrations
The latter allows you to completely integrate with different web traffic sources such as Facebook Ads, Taboola, etc. This not just lets you establish your campaigns swiftly and also effectively yet likewise execute actions on your campaigns straight with Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- leave out non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can additionally produce important cost integration with Google Ads and Facebook.
When you totally integrate certain website traffic sources, you can after that set up your own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark customized variables with vivid icons instantly when they fulfill set conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a piece of your everyday work.
Web Traffic Source and Affiliate Network Templates
Other than complete integrations, Voluum allows you accessibility to templates for a number of offers, website traffic sources, and affiliate networks.
This function consists of 35 templates from several of the most common traffic sources and 15+ templates from popular networks that assist you to hit the ground running.
Different Tracking Options
The most apparent feature a tracker should have is the ability to keep track of user actions precisely. Voluum takes it to an entire new level by offering individuals tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Along with the capability to submit conversions, the manual cost update feature allows individuals to customize campaign costs directly through the tracker. This procedure is likewise manual, and also it’s important in cases where your traffic sources are not sharing the cost information instantly.
Lander Protection Script
All software application companies are under a great deal of stress to produce a secure environment for users. By using functions like lander protection scripts, Voluum has used this opportunity to enhance its relationship with its customers.
This safety feature lets you safeguard top performing landing web pages as it removes site visitors that did not originate from a campaign link, which boosts conversion rates while minimizing costs
Keep in mind that the code requires PHP in order to be executed , so it can not be made use of in all situations.
Bot Discovery as well as Suspicious Web Traffic Filter
Bot web traffic is a large problem in native, pop, redirect, as well as push website traffic. Along with making your campaign a lot more pricey, bots can additionally mess with your performance metrics and also make optimization baffling at best. It can be expensive otherwise addressed, which is the reason Voluum has actually applied a questionable website traffic filter plus bot detection capabilities.
This tracking software application utilizes a script known as the honeypot to identify the percentage of bots clicking your links. Installing the script is very basic too. All you require to do is copy the script with the appropriate tracking domain right into the constituents of the landing web page you wish to monitor.
The honeypot script can be utilized on landing pages only, which means that it’s not proper for direct link campaigns. The good news is, Voluum additionally finds various other kinds of suspicious clicks that are activated by other sources.
This feature is a new enhancement to the system, and the idea is reasonably straightforward. It permits customers to be able to put a marker or visual tag to different campaign variables depending on their performance. This permits you to promptly determine what metrics are succeeding and also which ones require to be changed.
Notifications and Customized Alerts
Among our leading Voluum functions is the platform’s capacity to send out notifications and alerts. Depending upon your settings, you can be updated based upon different events and also milestones accomplished in your campaign. You can even get them on your mobile phones as the tracking software application has apps available for both iOS as well as Android.
System alerts are pre-programmed in Voluum and also can be set off by the following incidents:
- First conversion
- First campaign with traffic
- Various conversion cap limitations
- Failed payments
- Various other payment concerns
Custom alerts, on the other hand, are totally individualized. You decide what events are very important fo you. Are you testing a new offer? Your campaign isn’t getting any type of conversions? You’re trying a brand-new vertical? With alerts, you won’t need to be attached to your desktop computer. All you have actually reached do is put up the alert criteria. The moment the conditions are satisfied, you will be immediately informed.
As any marketing professional would tell you, optimization is an art form that you can only get a grasp on by means of practice. Established online marketers might not have much usage for this attribute. Nevertheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This sort of optimization instantly develops A/B payment that include different landers and offers so that it can redirect the most effective web traffic to the very best offer based on ROI and also other criteria. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is vital, as well as Voluum allows you accessibility to all the data you’ll ever require in numerous formats. You can instantaneously create numerous of reports that are created in real time as well as include as much as thirty distinct data points. Some of the additional analysis attributes consist of:
- Traffic logs
- Numerous currencies including euros, pounds, dollars as well as a great deal more
- A devoted reporting API
For customers that like manual optimization, Voluum consists of a complete collection of features that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering system
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Establish rule-based targeting
- Very fast
- Shields your data
- No investment in added tools
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based solution, implying that it just stores your information for a limited duration. This implies that if you intend to check your campaign performance from more than a year earlier as an example, then that is not feasible.
Voluum Pricing as well as Plans
Voluum’s plans and pricing structure have actually undergone a great deal of modifications since the company launched. After numerous years on the rather higher end of the range, the tracker’s cost has actually dropped recently, as well as the company has likewise increased the variety of functions offered on all plans.
The Discover plan is the most moderately priced, and also it allows up to twenty campaigns along with 3 months of data retention. It offers limited tracking functions, and also it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to go for either the Profit or Grow plans, which enable six and twelve months of information retention respectively. Both enable unlimited campaigns, numerous customized domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time as well as is going to be here well into the future. It has established itself as a reputable as well as valuable affiliate advertising tracking tool.
If you are brand-new to this application and even brand-new to affiliate advertising tracking, then you can take a look at suggestions through a Voluum tutorial online to get a much better concept of just how to track your campaign.
Voluum is an efficient tool, and although it does have some minor problems, the positives take precedence over the downsides, and also it is among the very best affiliate advertising tracking platforms to utilize today.