The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you’ve made, what earnings each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be one of the hottest promising tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for online marketers around the world.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to make the most of this cutting-edge tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a quite basic procedure in the affiliate world. Yet, even experienced marketing professionals can find it hard to manage a large number of campaigns now and then. This is where Voluum Automizer ends up being appropriate.
Automizer is their all new automation tool based upon two foundations: automation rules & traffic source integrations
The latter lets you to fully integrate with various website traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you set up your campaigns rapidly and successfully yet likewise execute actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can additionally create necessary cost integration with Google Ads as well as Facebook.
When you totally integrate particular website traffic sources, you can then set up your own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with vibrant icons instantly when they meet established conditions.
The rules feature will let you save a significant amount of time and also automate a portion of your day-to-day work.
Website Traffic Source as well as Affiliate Network Templates
Apart From full integrations, Voluum permits you accessibility to templates for a variety of offers, web traffic sources, and affiliate networks.
This feature contains 35 templates from several of one of the most typical web traffic sources as well as 15+ templates from popular networks that help you to hit the ground running.
Different Tracking Options
The most evident feature a tracker ought to have is the capacity to keep track of user actions accurately. Voluum takes it to a whole new level by providing individuals tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually post them to Voluum.
Manual Cost Update
Along with the capacity to upload conversions, the manual cost update feature lets customers to modify campaign costs directly through the tracker. This procedure is likewise manual, and also it’s imperative in cases where your website traffic sources are not conveying the cost details automatically.
Lander Protection Script
All software program providers are under a lot of pressure to produce a safe environment for users. By using functions like lander protection scripts, Voluum has utilized this opportunity to enhance its relationship with its clients.
This protection attribute lets you shield top performing landing web pages as it filters out site visitors that did not originate from a campaign URL, which boosts conversion rates while lowering costs
Bear in mind that the code needs PHP in order to be implemented, so it can not be made use of in all situations.
Bot Detection as well as Dubious Traffic Filter
Bot traffic is a big problem in native, pop, redirect, and also push web traffic. In addition to making your campaign more pricey, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be costly if not resolved, which is the reason Voluum has actually implemented a suspicious web traffic filter plus bot detection capabilities.
This tracking software program takes advantage of a script called the honeypot to determine the percent of bots clicking your web links. Installing the script is extremely easy too. All you require to do is copy the script with the right tracking domain name right into the constituents of the landing web page you want to oversee.
The honeypot script can be utilized on landing pages only, which means that it’s not apt for direct link campaigns. The good news is, Voluum likewise spots various other sorts of suspicious clicks that are set off by various other sources.
This attribute is a brand-new addition to the system, as well as the principle is fairly uncomplicated. It enables users to be able to place a marker or visual tag to different campaign variables depending on their performance. This permits you to promptly choose what metrics are doing well and also which ones need to be changed.
Notices as well as Custom Alerts
One of our leading Voluum features is the platform’s capacity to send notices as well as alerts. Relying on your settings, you can be updated based upon different events and also milestones completed in your campaign. You can even get them on your mobile phones as the tracking software has applications readily available for both iPhone and Android.
System notifications are pre-programmed in Voluum and can be activated by the following occurrences:
- First conversion
- First campaign with website traffic
- Different conversion cap limits
- Failed payments
- Other payment problems
Custom alerts, on the other hand, are entirely individualized. You determine what events are important fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be affixed to your desktop computer. All you have actually got to do is install the alert criteria. The moment the conditions are satisfied, you will certainly be right away notified.
As any kind of marketing expert would certainly inform you, optimization is an art form that you can only get a grasp on through practice. Established marketing professionals may not have much use for this function. Nonetheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This kind of optimization automatically develops A/B payment that consist of various landers and also offers to make sure that it can redirect the best traffic to the best offer based on ROI as well as various other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is essential, and Voluum allows you accessibility to all the data you’ll ever need in numerous formats. You can instantaneously produce various of reports that are created in real time and include up to thirty unique data points. A few of the additional analysis functions include:
- Web traffic logs
- Several currencies including euros, pounds, dollars and a whole lot more
- A dedicated reporting API
For clients that prefer manual optimization, Voluum consists of a full suite of features that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Really quick
- Safeguards your data
- No investment in extra tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based service, indicating that it just stores your information for a limited duration. This suggests that if you intend to inspect your campaign performance from greater than a year earlier for instance, then that is not feasible.
Voluum Prices and also Plans
Voluum’s plans and also price structure have gone through a lot of modifications since the company launched. After a number of years on the somewhat higher end of the range, the tracker’s cost has actually gone down recently, and the company has actually also increased the variety of functions offered on all plans.
The Discover plan is the most fairly valued, and also it permits approximately twenty campaigns along with three months of data retention. It provides limited tracking functions, and also it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to opt for either the Profit or Grow plans, which enable 6 and also twelve months of information retention respectively. Both allow unlimited campaigns, numerous customized domains, and also advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for a long time and is most likely to be here well into the future. It has established itself as a reliable and also helpful affiliate marketing tracking tool.
If you are brand-new to this application and even brand-new to affiliate advertising tracking, then you can check out suggestions through a Voluum tutorial online to get a better idea of just how to track your campaign.
Voluum is an effective tool, and also although it does have some small problems, the positives take precedence over the downsides, as well as it is among the best affiliate marketing tracking platforms to make use of today.