The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you’ve made, what profit each campaign accounts for, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the most popular promising tracking platforms on the market for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for marketing experts around the world.
Henceforth, we’ve decided to write a Voluum review to help customers decide if they want to maximize this ingenious tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a rather simple procedure in the affiliate world. But, even experienced marketing experts can find it difficult to manage a large number of campaigns now and then. This is where Voluum Automizer comes to be pertinent.
Automizer is their new automation tool based upon 2 foundations: automation rules & web traffic source integrations
The latter allows you to completely integrate with various traffic sources such as Facebook Ads, Taboola, etc. This not only allows you set up your campaigns rapidly and efficiently yet likewise do actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- automatically update your traffic-source costs
- as well as form rules
With Automizer, you can additionally create essential cost integration with Google Ads as well as Facebook.
As soon as you totally integrate certain web traffic sources, you can after that set up your own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark customized variables with vivid icons instantly when they meet set conditions.
The rules feature will certainly let you save lots of time as well as automate a portion of your everyday work.
Traffic Source and also Affiliate Network Templates
Besides full integrations, Voluum permits you access to templates for a number of offers, traffic sources, and also affiliate networks.
This function contains 35 templates from some of one of the most typical traffic sources and also 15+ templates from preferred networks that aid you to hit the ground running.
Different Tracking Options
The most apparent attribute a tracker should have is the capacity to track individual actions accurately. Voluum takes it to an entire new level by giving individuals tracking features like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Together with the capability to upload conversions, the manual cost update feature allows individuals to customize campaign costs straight via the tracker. This process is also manual, as well as it’s important in cases where your website traffic sources are not conveying the cost details automatically.
Lander Protection Script
All software application companies are under a great deal of stress to develop a secure environment for users. By using functions like lander protection scripts, Voluum has utilized this opportunity to strengthen its relationship with its consumers.
This security attribute lets you shield top performing landing pages as it filters out visitors that did not originate from a campaign link, which boosts conversion rates while lowering costs
Keep in mind that the code needs PHP in order to be applied, so it can not be made use of in all situations.
Bot Discovery and also Suspicious Website Traffic Filter
Bot traffic is a huge issue in native, pop, redirect, as well as push web traffic. In addition to making your campaign much more costly, bots can additionally mess with your performance metrics and also make optimization baffling at best. It can be pricey otherwise resolved, which is the reason Voluum has applied a dubious website traffic filter plus bot detection abilities.
This tracking software program makes use of a script known as the honeypot to determine the portion of bots clicking on your web links. Setting up the script is extremely simple too. All you require to do is replicate the script with the proper tracking domain name into the components of the landing page you wish to oversee.
The honeypot script can be used on landing pages only, which suggests that it’s not suitable for direct link campaigns. Fortunately, Voluum likewise detects various other kinds of questionable clicks that are activated by other sources.
This attribute is a brand-new addition to the system, as well as the idea is relatively uncomplicated. It enables users to be able to put a marker or visual tag to different campaign variables depending on their performance. This allows you to swiftly decide what metrics are doing well as well as which ones require to be changed.
Notices and also Custom Alerts
Among our leading Voluum functions is the system’s capability to send notifications and also alerts. Depending upon your settings, you can be updated based upon various events and also milestones accomplished in your campaign. You can also get them on your mobile devices as the tracking software has applications offered for both iPhone as well as Android.
System alerts are preset in Voluum and can be caused by the following incidents:
- First conversion
- First campaign with website traffic
- Various conversion cap limits
- Failed payments
- Other payment issues
Custom alerts, on the other hand, are completely individualized. You choose what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a new vertical? With alerts, you won’t need to be affixed to your desktop computer. All you’ve reached do is set up the alert criteria. The minute the conditions are satisfied, you will certainly be instantly notified.
As any kind of marketing professional would certainly tell you, optimization is an art form that you can just get a grasp on via practice. Established marketers might not have much use for this feature. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This sort of optimization immediately creates A/B payment that include various landers and offers to ensure that it can redirect the most effective website traffic to the best offer based upon ROI and various other standards. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is essential, as well as Voluum permits you accessibility to all the data you’ll ever before need in different formats. You can immediately produce countless of reports that are created in real time as well as include approximately thirty distinct data points. A few of the extra analysis functions include:
- Web traffic logs
- Numerous currencies including euros, pounds, dollars and also a whole lot more
- A dedicated reporting API
For customers that prefer manual optimization, Voluum consists of a full collection of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Extremely quick
- Secures your data
- No investment in added tools
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based solution, meaning that it just stores your data for a limited duration. This suggests that if you want to check your campaign performance from greater than a year back for instance, then that is not possible.
Voluum Prices and Plans
Voluum’s plans and pricing structure have undergone a great deal of modifications since the business launched. After numerous years on the somewhat higher end of the scale, the tracker’s price has actually gone down lately, as well as the company has actually additionally boosted the number of attributes available on all plans.
The Discover plan is one of the most fairly priced, and also it allows up to twenty campaigns as well as three months of information retention. It supplies limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to go with either the Profit or Grow plans, which allow six and also twelve months of data retention respectively. Both allow unlimited campaigns, several customized domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for a long time and also is going to be here well into the future. It has actually established itself as a reliable and beneficial affiliate advertising and marketing tracking tool.
If you are brand-new to this app and even brand-new to affiliate marketing tracking, then you can consider tips through a Voluum tutorial online to get a far better idea of just how to track your campaign.
Voluum is a reliable tool, and also although it does have some minor imperfections, the positives take precedence over the negatives, and it is just one of the most effective affiliate marketing tracking systems to make use of today.