The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which changes you’ve made, what earnings each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the most popular up-and-coming tracking platforms in the market for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the go-to tracker for marketing professionals around the world.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to make the most of this innovative tool.
Automizer as well as Website Traffic Source Integrations
Setting up and using a tracker is a quite easy procedure in the affiliate world. Yet, even experienced marketing experts can find it challenging to manage a large number of campaigns every now and then. This is where Voluum Automizer ends up being relevant.
Automizer is their brand new automation tool based upon 2 foundations: automation rules & website traffic source integrations
The latter lets you to completely integrate with various web traffic sources such as Facebook Ads, Taboola, and so on. This not only lets you set up your campaigns promptly and efficiently however additionally execute actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- omit non-converting zones
- automatically update your traffic-source costs
- and form rules
With Automizer, you can also create important cost integration with Google Ads as well as Facebook.
Once you fully integrate particular web traffic sources, you can then set up your own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark customized variables with vibrant icons immediately when they satisfy established conditions.
The rules feature will let you save a significant amount of time as well as automate a chunk of your day-to-day work.
Web Traffic Source and also Affiliate Network Templates
Other than complete integrations, Voluum permits you access to templates for a variety of offers, web traffic sources, and affiliate networks.
This attribute contains 35 templates from some of one of the most common web traffic sources and also 15+ templates from popular networks that assist you to hit the ground running.
Different Tracking Options
One of the most noticeable feature a tracker should have is the capacity to track individual actions accurately. Voluum takes it to an entire new level by offering customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get several postbacks for your conversions, you can then manually post them to Voluum.
Manual Cost Update
Along with the capability to upload conversions, the manual cost update feature allows individuals to change campaign costs straight via the tracker. This procedure is also manual, and also it’s necessary in cases where your traffic sources are not conveying the cost info automatically.
Lander Protection Script
All software companies are under a lot of pressure to produce a secure environment for customers. By using attributes like lander protection scripts, Voluum has actually used this chance to strengthen its partnership with its clients.
This safety attribute lets you secure top performing landing pages as it removes visitors that did not come from a campaign URL, which boosts conversion rates while decreasing costs
Bear in mind that the code needs PHP in order to be applied, so it can not be made use of in all situations.
Bot Discovery and also Suspicious Traffic Filter
Bot web traffic is a large trouble in native, pop, redirect, as well as push traffic. In addition to making your campaign extra pricey, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be expensive if not dealt with, which is the reason why Voluum has executed a questionable traffic filter plus bot detection capabilities.
This tracking software program uses a script referred to as the honeypot to establish the portion of bots clicking your web links. Mounting the script is really simple too. All you need to do is duplicate the script with the proper tracking domain right into the components of the landing page you want to oversee.
The honeypot script can be utilized on landing pages only, which suggests that it’s not apt for direct link campaigns. Fortunately, Voluum additionally finds various other sorts of dubious clicks that are caused by various other sources.
This attribute is a brand-new addition to the system, and also the principle is relatively simple. It enables users to be able to put a marker or visual tag to various campaign variables depending upon their performance. This enables you to quickly determine what metrics are doing well and also which ones require to be changed.
Notices as well as Custom Alerts
One of our leading Voluum features is the system’s capability to send out notices and alerts. Relying on your setups, you can be updated based upon different events and also milestones accomplished in your campaign. You can even get them on your smart phones as the tracking software application has apps offered for both iOS and Android.
System alerts are pre-programmed in Voluum and also can be caused by the following events:
- First conversion
- First campaign with traffic
- Various conversion cap limitations
- Failed payments
- Other payment issues
Custom alerts, on the other hand, are entirely personalized. You choose what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a new vertical? With alerts, you won’t have to be affixed to your desktop computer. All you have actually got to do is put up the alert criteria. The moment the conditions are satisfied, you will certainly be right away alerted.
As any type of marketer would certainly tell you, optimization is an art form that you can only get a hold on by means of practice. Established online marketers may not have much use for this attribute. However, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This sort of optimization immediately develops A/B payment that contain various landers as well as offers to ensure that it can redirect the very best traffic to the very best offer based on ROI as well as other criteria. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is essential, and Voluum permits you access to all the data you’ll ever before require in various formats. You can quickly produce numerous of reports that are created in real time and consist of approximately thirty distinct data points. A few of the extra analysis attributes include:
- Traffic logs
- Several currencies including euros, pounds, dollars and a great deal more
- A dedicated reporting API
For customers that prefer manual optimization, Voluum includes a complete suite of features that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Set up rule-based targeting
- Very quick
- Shields your data
- No investment in additional tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based service, indicating that it just stores your information for a limited period. This implies that if you intend to inspect your campaign performance from greater than a year ago for example, then that is not possible.
Voluum Pricing and also Plans
Voluum’s plans and price structure have undergone a great deal of modifications since the business launched. After a number of years on the rather higher end of the scale, the tracker’s cost has gone down just recently, as well as the business has additionally increased the variety of attributes available on all plans.
The Discover plan is one of the most moderately priced, as well as it enables as much as twenty campaigns as well as three months of information retention. It provides limited tracking attributes, as well as it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in need to opt for either the Profit or Grow plans, which allow 6 as well as twelve months of data retention respectively. Both enable unlimited campaigns, numerous custom domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is most likely to be here well into the future. It has established itself as a reliable as well as valuable affiliate advertising tracking tool.
If you are brand-new to this app or even brand-new to affiliate marketing tracking, after that you can check out ideas via a Voluum tutorial online to get a much better concept of how to track your campaign.
Voluum is an effective tool, and also although it does have some small flaws, the positives take precedence over the downsides, and also it is just one of the best affiliate advertising tracking platforms to make use of today.