The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you have actually made, what profit each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the best promising tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketing experts around the globe.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to take advantage of this cutting-edge tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a quite basic procedure in the affiliate world. Yet, even experienced marketing professionals can find it challenging to manage a large number of campaigns every now and then. This is where Voluum Automizer becomes relevant.
Automizer is their all new automation tool based upon 2 foundations: automation rules & traffic source integrations
The latter allows you to totally integrate with different web traffic sources such as Facebook Ads, Taboola, etc. This not only lets you establish your campaigns quickly and effectively yet also perform actions on your campaigns straight with Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- exclude non-converting zones
- automatically update your traffic-source costs
- and form rules
With Automizer, you can additionally produce essential cost integration with Google Ads and Facebook.
When you totally integrate specific website traffic sources, you can then set up your own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark custom variables with colorful icons automatically when they fulfill established conditions.
The rules feature will certainly let you save a significant amount of time and also automate a portion of your day-to-day work.
Web Traffic Source and Affiliate Network Templates
Other than complete integrations, Voluum allows you accessibility to templates for a variety of offers, traffic sources, and also affiliate networks.
This feature includes 35 templates from several of the most usual web traffic sources as well as 15+ templates from prominent networks that help you to hit the ground running.
Different Tracking Options
One of the most evident function a tracker should have is the ability to keep track of individual actions properly. Voluum takes it to a whole new level by giving customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you didn’t get several postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Together with the capability to upload conversions, the manual cost update attribute lets individuals to customize campaign costs straight via the tracker. This procedure is also manual, as well as it’s crucial in cases where your web traffic sources are not sharing the cost info immediately.
Lander Protection Script
All software application providers are under a great deal of pressure to produce a safe environment for customers. By using features like lander protection scripts, Voluum has utilized this chance to reinforce its relationship with its clients.
This safety and security attribute allows you secure top performing landing pages as it removes visitors that did not originate from a campaign link, which bolsters conversion rates while minimizing costs
Bear in mind that the code needs PHP in order to be implemented, so it can not be made use of in all scenarios.
Bot Detection and Suspicious Traffic Filter
Bot website traffic is a large issue in native, pop, redirect, and also push web traffic. In addition to making your campaign much more costly, bots can additionally mess with your performance metrics and also make optimization baffling at best. It can be expensive otherwise dealt with, which is the reason Voluum has applied a questionable web traffic filter plus bot detection abilities.
This tracking software utilizes a script known as the honeypot to determine the percent of bots clicking your links. Mounting the script is extremely simple too. All you need to do is replicate the script with the proper tracking domain into the components of the landing page you wish to monitor.
The honeypot script can be used on landing pages only, which means that it’s not suitable for direct link campaigns. Fortunately, Voluum also discovers other types of suspicious clicks that are triggered by other sources.
This function is a new addition to the platform, and also the idea is reasonably uncomplicated. It allows users to be able to place a marker or visual tag to various campaign variables depending upon their performance. This allows you to rapidly determine what metrics are succeeding and which ones need to be changed.
Notices as well as Customized Alerts
One of our top Voluum features is the platform’s ability to send notifications and also alerts. Relying on your setups, you can be updated based on different events as well as milestones accomplished in your campaign. You can even get them on your mobile phones as the tracking software program has applications available for both iPhone and also Android.
System notifications are preset in Voluum as well as can be activated by the following occurrences:
- First conversion
- First campaign with website traffic
- Various conversion cap limitations
- Failed payments
- Other payment issues
Customized alerts, on the other hand, are entirely individualized. You choose what events are necessary fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be affixed to your desktop. All you’ve reached do is install the alert criteria. The minute the conditions are satisfied, you will be quickly informed.
As any type of marketing expert would certainly inform you, optimization is an art form that you can only get a hold on through practice. Established marketers might not have much usage for this feature. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This sort of optimization immediately creates A/B payment that include various landers as well as offers to make sure that it can redirect the best web traffic to the very best offer based on ROI as well as various other standards. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is crucial, and Voluum allows you accessibility to all the data you’ll ever before need in various formats. You can promptly produce numerous of reports that are produced in real time and consist of up to thirty distinctive data points. A few of the additional evaluation features consist of:
- Traffic logs
- Numerous currencies including euros, pounds, dollars and also a lot more
- A committed reporting API
For customers that like manual optimization, Voluum includes a complete collection of features that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and UA filtering system
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Establish rule-based targeting
- Extremely fast
- Secures your data
- No investment in extra devices
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Lack of client assistance.
- It is a cloud-based service, implying that it just stores your information for a limited duration. This indicates that if you want to check your campaign performance from greater than a year earlier for example, then that is not possible.
Voluum Rates as well as Plans
Voluum’s plans and price structure have undergone a great deal of changes since the business launched. After numerous years on the somewhat higher end of the range, the tracker’s cost has dropped lately, and also the company has actually also enhanced the number of features offered on all plans.
The Discover plan is one of the most moderately priced, as well as it enables approximately twenty campaigns along with 3 months of data retention. It supplies limited tracking attributes, and also it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing a boost in should go with either the Profit or Grow plans, which allow six and twelve months of information retention respectively. Both allow unrestricted campaigns, multiple customized domains, and advanced tracking features.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time and is most likely to be here well into the future. It has established itself as a reputable and also helpful affiliate advertising and marketing tracking tool.
If you are new to this application and even new to affiliate advertising tracking, then you can consider pointers via a Voluum tutorial online to get a far better concept of exactly how to track your campaign.
Voluum is an efficient tool, and also although it does have some minor defects, the positives take precedence over the negatives, and also it is among the very best affiliate marketing tracking systems to use today.