The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what profit each campaign accounts for, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the most popular promising tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to maximize this ingenious tool.
Automizer as well as Website Traffic Source Integrations
Setting up and using a tracker is a rather straightforward procedure in the affiliate world. Yet, even experienced marketing professionals can find it hard to manage a large number of campaigns once in a while. This is where Voluum Automizer ends up being appropriate.
Automizer is their new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter lets you to totally integrate with different traffic sources such as Facebook Ads, Taboola, etc. This not just allows you establish your campaigns promptly as well as effectively but also perform actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- omit non-converting zones
- instantly update your traffic-source costs
- as well as form rules
With Automizer, you can additionally develop crucial cost integration with Google Ads as well as Facebook.
When you fully integrate certain website traffic sources, you can after that set up your own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are abrupt modifications in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark custom variables with vivid icons immediately when they fulfill established conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a piece of your day-to-day work.
Web Traffic Source as well as Affiliate Network Templates
Besides complete integrations, Voluum permits you accessibility to templates for a variety of offers, web traffic sources, as well as affiliate networks.
This function contains 35 templates from some of one of the most typical web traffic sources and 15+ templates from preferred networks that assist you to hit the ground running.
Different Tracking Options
One of the most noticeable function a tracker should have is the capacity to track individual actions accurately. Voluum takes it to a whole new level by offering customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually post them to Voluum.
Manual Cost Update
In addition to the ability to submit conversions, the manual cost update attribute lets individuals to customize campaign costs straight through the tracker. This process is additionally manual, and also it’s critical in cases where your web traffic sources are not conveying the cost info immediately.
Lander Protection Script
All software providers are under a lot of pressure to create a safe environment for individuals. By using attributes like lander protection scripts, Voluum has actually utilized this opportunity to strengthen its partnership with its consumers.
This safety and security attribute lets you shield top performing landing web pages as it filters out site visitors that did not come from a campaign URL, which boosts conversion rates while reducing costs
Bear in mind that the code requires PHP in order to be executed , so it can not be used in all scenarios.
Bot Detection as well as Questionable Traffic Filter
Bot traffic is a huge problem in native, pop, redirect, and also push web traffic. Along with making your campaign extra pricey, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be expensive otherwise attended to, which is the reason why Voluum has executed a suspicious traffic filter plus bot detection capabilities.
This tracking software program makes use of a script called the honeypot to figure out the percentage of bots clicking on your web links. Installing the script is extremely straightforward too. All you require to do is copy the script with the proper tracking domain right into the components of the landing page you wish to oversee.
The honeypot script can be used on landing pages only, which implies that it’s not suitable for direct link campaigns. The good news is, Voluum additionally discovers various other kinds of dubious clicks that are triggered by various other sources.
This feature is a new addition to the system, and also the idea is relatively straightforward. It allows users to be able to place a marker or visual tag to different campaign variables depending on their performance. This permits you to swiftly determine what metrics are succeeding and also which ones require to be changed.
Notifications as well as Custom Alerts
Among our top Voluum functions is the platform’s ability to send notices as well as alerts. Depending upon your settings, you can be updated based upon different events and milestones accomplished in your campaign. You can also get them on your mobile devices as the tracking software program has apps readily available for both iPhone as well as Android.
System alerts are pre-programmed in Voluum and also can be triggered by the following occurrences:
- First conversion
- First campaign with web traffic
- Various conversion cap limits
- Failed payments
- Other payment issues
Customized alerts, on the other hand, are completely personalized. You determine what events are necessary fo you. Are you testing a new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be affixed to your desktop. All you have actually got to do is set up the alert criteria. The minute the conditions are satisfied, you will certainly be immediately alerted.
As any marketing expert would tell you, optimization is an art form that you can only get a grip on via practice. Established marketing experts might not have much usage for this feature. Nonetheless, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This type of optimization instantly creates A/B payment that contain different landers as well as offers to ensure that it can redirect the most effective website traffic to the most effective offer based on ROI and also other criteria. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is crucial, and Voluum enables you accessibility to all the data you’ll ever need in different formats. You can promptly create numerous of reports that are produced in real time and also consist of up to thirty unique data points. Some of the additional evaluation features consist of:
- Traffic logs
- Multiple currencies including euros, pounds, dollars and also a whole lot more
- A devoted reporting API
For clients that have a preference for manual optimization, Voluum includes a complete suite of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Very fast
- Shields your data
- No investment in added equipment
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Lack of client support.
- It is a cloud-based service, meaning that it only stores your data for a limited period. This means that if you want to check your campaign performance from more than a year back as an example, then that is not feasible.
Voluum Rates and Plans
Voluum’s plans and also price structure have gone through a lot of adjustments since the business launched. After numerous years on the rather higher end of the scale, the tracker’s cost has gone down just recently, as well as the company has also increased the variety of features available on all plans.
The Discover plan is the most moderately valued, and it allows up to twenty campaigns as well as three months of information retention. It offers limited tracking functions, as well as it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to opt for either the Profit or Grow plans, which permit six and twelve months of information retention respectively. Both permit unrestricted campaigns, multiple customized domains, as well as advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for plenty of time and is most likely to be here well into the future. It has established itself as a reputable and also helpful affiliate advertising and marketing tracking tool.
If you are brand-new to this app or perhaps brand-new to affiliate marketing tracking, then you can look at tips through a Voluum tutorial online to get a better concept of exactly how to track your campaign.
Voluum is an effective tool, as well as although it does have some small flaws, the positives take precedence over the downsides, and it is one of the very best affiliate marketing tracking systems to use today.