The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which alters you’ve made, what profit each campaign accounts for, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be one of the best up-and-coming tracking platforms on the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to make the most of this innovative tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a rather straightforward procedure in the affiliate world. However, even experienced marketing experts can find it hard to manage a large number of campaigns now and then. This is where Voluum Automizer becomes relevant.
Automizer is their new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter lets you to fully integrate with numerous traffic sources such as Facebook Ads, Taboola, etc. This not only allows you set up your campaigns promptly and also effectively but additionally do actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- leave out non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can also create important cost integration with Google Ads as well as Facebook.
When you fully integrate certain traffic sources, you can after that set up your own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark customized variables with colorful icons instantly when they satisfy set conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a chunk of your daily work.
Traffic Source as well as Affiliate Network Templates
Besides full integrations, Voluum allows you access to templates for a number of offers, web traffic sources, as well as affiliate networks.
This attribute consists of 35 templates from some of one of the most common web traffic sources and also 15+ templates from prominent networks that help you to hit the ground running.
Various Tracking Options
One of the most noticeable feature a tracker need to have is the capability to track user actions accurately. Voluum takes it to a whole new level by giving individuals tracking features like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
Together with the capability to submit conversions, the manual cost update attribute allows users to modify campaign costs straight with the tracker. This procedure is likewise manual, as well as it’s necessary in cases where your traffic sources are not sharing the cost info automatically.
Lander Protection Script
All software application providers are under a lot of stress to create a safe environment for customers. By applying features like lander protection scripts, Voluum has actually utilized this chance to enhance its relationship with its consumers.
This safety and security feature lets you protect top performing landing web pages as it filters out site visitors that did not originate from a campaign URL, which boosts conversion rates while lowering costs
Remember that the code requires PHP in order to be executed , so it can not be utilized in all situations.
Bot Discovery and Questionable Website Traffic Filter
Bot web traffic is a large trouble in native, pop, redirect, as well as push website traffic. Together with making your campaign a lot more expensive, bots can also mess with your performance metrics and make optimization baffling at best. It can be expensive otherwise dealt with, which is the reason why Voluum has actually executed a dubious web traffic filter plus bot detection abilities.
This tracking software takes advantage of a script referred to as the honeypot to figure out the percent of bots clicking your links. Mounting the script is very basic as well. All you require to do is duplicate the script with the right tracking domain name right into the constituents of the landing web page you intend to monitor.
The honeypot script can be utilized on landing pages only, which means that it’s not apt for direct link campaigns. Luckily, Voluum likewise detects other sorts of suspicious clicks that are triggered by other sources.
This feature is a brand-new enhancement to the system, and also the idea is relatively simple. It enables individuals to be able to put a marker or visual tag to various campaign variables depending on their performance. This allows you to promptly determine what metrics are doing well and also which ones require to be altered.
Notifications as well as Customized Alerts
One of our leading Voluum features is the system’s capability to send notices and alerts. Depending on your setups, you can be updated based upon various events and also milestones achieved in your campaign. You can even get them on your mobile devices as the tracking software program has apps available for both iOS and Android.
System notices are preset in Voluum as well as can be caused by the following incidents:
- First conversion
- First campaign with web traffic
- Various conversion cap limitations
- Failed payments
- Other payment concerns
Customized alerts, on the other hand, are entirely customized. You choose what events are important fo you. Are you testing a new offer? Your campaign isn’t receiving any type of conversions? You’re trying a brand-new vertical? With alerts, you will not have to be attached to your desktop computer. All you’ve reached do is install the alert criteria. The minute the conditions are met, you will be right away informed.
As any type of marketing expert would tell you, optimization is an art form that you can only get a grasp on using practice. Established marketers may not have much use for this feature. However, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This kind of optimization instantly develops A/B payment that consist of various landers and also offers to ensure that it can redirect the best traffic to the very best offer based upon ROI and also other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is essential, and Voluum allows you accessibility to all the data you’ll ever require in various formats. You can promptly create various of reports that are created in real time and also include up to thirty unique data points. Several of the extra evaluation functions consist of:
- Website traffic logs
- Numerous currencies including euros, pounds, dollars as well as a great deal more
- A dedicated reporting API
For clients that like manual optimization, Voluum consists of a complete collection of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Very fast
- Protects your data
- No investment in extra equipment
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Absence of customer support.
- It is a cloud-based service, implying that it only stores your information for a limited duration. This implies that if you intend to check your campaign performance from greater than a year ago as an example, then that is not possible.
Voluum Prices and also Plans
Voluum’s plans and also pricing structure have undergone a lot of adjustments since the company launched. After several years on the rather higher end of the range, the tracker’s cost has gone down just recently, as well as the business has actually additionally increased the number of features available on all plans.
The Discover plan is the most reasonably priced, and also it enables approximately twenty campaigns along with 3 months of information retention. It provides limited tracking features, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to go with either the Profit or Grow plans, which allow 6 and also twelve months of information retention respectively. Both permit limitless campaigns, several custom domains, and also advanced tracking features.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time as well as is going to be here well into the future. It has established itself as a dependable as well as beneficial affiliate advertising tracking tool.
If you are brand-new to this app or even new to affiliate advertising tracking, after that you can take a look at ideas with a Voluum tutorial online to get a much better idea of just how to track your campaign.
Voluum is a reliable tool, and although it does have some minor defects, the positives take precedence over the negatives, and also it is just one of the most effective affiliate marketing tracking platforms to make use of today.