The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what earnings each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the most popular up-and-coming tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for marketing experts around the globe.
Henceforth, we’ve decided to write a Voluum review to help users decide if they want to maximize this innovative tool.
Automizer as well as Traffic Source Integrations
Setting up and using a tracker is a rather simple procedure in the affiliate world. Yet, even experienced marketing professionals can find it difficult to manage a large number of campaigns from time to time. This is where Voluum Automizer becomes appropriate.
Automizer is their brand new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter lets you to completely integrate with numerous traffic sources such as Facebook Ads, Taboola, etc. This not just lets you establish your campaigns swiftly as well as successfully yet also do actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- exclude non-converting zones
- automatically update your traffic-source costs
- as well as form rules
With Automizer, you can additionally produce crucial cost integration with Google Ads and Facebook.
Once you totally integrate specific web traffic sources, you can after that set up your own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are unexpected changes in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with vibrant icons instantly when they meet established conditions.
The rules feature will let you save a significant amount of time as well as automate a portion of your everyday work.
Web Traffic Source and Affiliate Network Templates
Apart From full integrations, Voluum allows you access to templates for a variety of offers, traffic sources, as well as affiliate networks.
This function includes 35 templates from several of one of the most common web traffic sources as well as 15+ templates from preferred networks that help you to hit the ground running.
Various Tracking Options
One of the most evident feature a tracker ought to have is the ability to keep track of individual actions precisely. Voluum takes it to a whole new level by giving users tracking features like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually publish them to Voluum.
Manual Cost Update
In addition to the ability to post conversions, the manual cost update feature allows users to change campaign costs directly with the tracker. This procedure is likewise manual, as well as it’s crucial in cases where your website traffic sources are not conveying the cost details immediately.
Lander Protection Script
All software application service providers are under a lot of stress to develop a secure environment for customers. By using features like lander protection scripts, Voluum has actually used this chance to strengthen its relationship with its consumers.
This safety function allows you safeguard top performing landing pages as it removes visitors that did not come from a campaign URL, which boosts conversion rates while decreasing costs
Keep in mind that the code requires PHP in order to be implemented, so it can not be utilized in all situations.
Bot Detection and Suspicious Web Traffic Filter
Bot website traffic is a big trouble in native, pop, redirect, as well as push web traffic. In addition to making your campaign more costly, bots can also mess with your performance metrics and also make optimization baffling at best. It can be expensive otherwise dealt with, which is the reason that Voluum has executed a questionable traffic filter plus bot detection capabilities.
This tracking software application makes use of a script referred to as the honeypot to figure out the portion of bots clicking your links. Setting up the script is very simple as well. All you require to do is copy the script with the appropriate tracking domain right into the constituents of the landing web page you wish to supervise.
The honeypot script can be utilized on landing pages only, which suggests that it’s not appropriate for direct link campaigns. The good news is, Voluum likewise identifies other sorts of dubious clicks that are set off by various other sources.
This function is a new enhancement to the platform, and the concept is relatively uncomplicated. It enables customers to be able to put a marker or visual tag to various campaign variables depending on their performance. This allows you to promptly determine what metrics are succeeding and which ones require to be changed.
Notifications and Customized Alerts
Among our top Voluum attributes is the system’s capacity to send notifications and alerts. Depending upon your settings, you can be updated based upon various events as well as milestones accomplished in your campaign. You can even get them on your mobile phones as the tracking software has applications available for both iOS and Android.
System alerts are pre-programmed in Voluum as well as can be set off by the following occurrences:
- First conversion
- First campaign with traffic
- Different conversion cap limits
- Failed payments
- Other payment issues
Customized alerts, on the other hand, are totally customized. You choose what events are essential fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you won’t need to be attached to your desktop. All you’ve got to do is put up the alert criteria. The moment the conditions are satisfied, you will certainly be right away alerted.
As any marketing expert would inform you, optimization is an art form that you can only get a grip on via practice. Established marketing experts might not have much use for this function. Nevertheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This sort of optimization automatically creates A/B payment that consist of different landers and offers to ensure that it can redirect the most effective traffic to the most effective offer based upon ROI and also various other standards. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is essential, and Voluum allows you accessibility to all the data you’ll ever before require in different formats. You can instantly create various of reports that are produced in real time as well as include as much as thirty distinct data points. Some of the added evaluation functions consist of:
- Web traffic logs
- Several currencies including euros, pounds, dollars as well as a whole lot more
- A committed reporting API
For customers that prefer manual optimization, Voluum includes a complete collection of functions that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Set up rule-based targeting
- Really quick
- Secures your data
- No investment in additional equipment
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based solution, suggesting that it only stores your data for a limited period. This implies that if you want to inspect your campaign performance from more than a year earlier as an example, then that is not possible.
Voluum Prices and also Plans
Voluum’s plans and pricing structure have gone through a great deal of adjustments since the business launched. After numerous years on the somewhat higher end of the scale, the tracker’s cost has actually gone down recently, and also the company has actually likewise enhanced the number of functions offered on all plans.
The Discover plan is one of the most fairly priced, and it permits up to twenty campaigns along with three months of data retention. It offers limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to go for either the Profit or Grow plans, which allow six as well as twelve months of data retention respectively. Both permit unrestricted campaigns, numerous custom domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for plenty of time and also is most likely to be here well into the future. It has established itself as a trusted and also useful affiliate marketing tracking tool.
If you are brand-new to this application and even new to affiliate advertising tracking, after that you can check out tips through a Voluum tutorial online to get a better idea of how to track your campaign.
Voluum is a reliable tool, and also although it does have some small defects, the positives take precedence over the negatives, and it is among the best affiliate marketing tracking platforms to use today.