The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which changes you’ve made, what profit each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the most popular promising tracking platforms in the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for marketing experts around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to maximize this ingenious tool.
Automizer and Web Traffic Source Integrations
Setting up and using a tracker is a pretty basic procedure in the affiliate world. But, even experienced marketing experts can find it challenging to manage a large number of campaigns now and then. This is where Voluum Automizer ends up being relevant.
Automizer is their brand-new automation tool based upon 2 foundations: automation rules & web traffic source integrations
The latter lets you to completely integrate with various web traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you establish your campaigns quickly as well as efficiently however likewise execute actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- exclude non-converting zones
- immediately update your traffic-source costs
- and also form rules
With Automizer, you can also produce important cost integration with Google Ads and Facebook.
Once you totally integrate particular website traffic sources, you can then set up your very own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark customized variables with colorful icons automatically when they fulfill established conditions.
The rules feature will let you save a significant amount of time and automate a piece of your day-to-day work.
Traffic Source and Affiliate Network Templates
Aside From complete integrations, Voluum enables you accessibility to templates for a number of offers, website traffic sources, as well as affiliate networks.
This function contains 35 templates from some of the most usual website traffic sources and 15+ templates from popular networks that assist you to hit the ground running.
Various Tracking Options
The most apparent feature a tracker should have is the ability to keep track of user actions accurately. Voluum takes it to an entire new level by giving customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
In addition to the capability to upload conversions, the manual cost update attribute lets users to modify campaign costs straight through the tracker. This procedure is also manual, and it’s essential in cases where your web traffic sources are not conveying the cost details automatically.
Lander Protection Script
All software program service providers are under a great deal of pressure to produce a secure environment for individuals. By using functions like lander protection scripts, Voluum has used this opportunity to enhance its relationship with its clients.
This safety and security function allows you safeguard top performing landing pages as it removes visitors that did not originate from a campaign link, which boosts conversion rates while minimizing costs
Remember that the code needs PHP in order to be applied, so it can not be made use of in all situations.
Bot Detection and also Questionable Web Traffic Filter
Bot website traffic is a huge issue in native, pop, redirect, as well as push website traffic. Together with making your campaign much more costly, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be costly otherwise resolved, which is the reason Voluum has executed a suspicious traffic filter plus bot detection capabilities.
This tracking software takes advantage of a script called the honeypot to identify the percentage of bots clicking your web links. Installing the script is extremely easy also. All you need to do is duplicate the script with the right tracking domain name right into the constituents of the landing page you want to supervise.
The honeypot script can be used on landing pages only, which implies that it’s not proper for direct link campaigns. Luckily, Voluum likewise identifies other sorts of questionable clicks that are caused by other sources.
This feature is a brand-new addition to the platform, as well as the principle is fairly simple. It permits customers to be able to place a marker or visual tag to various campaign variables depending on their performance. This enables you to rapidly choose what metrics are succeeding as well as which ones need to be changed.
Notifications as well as Custom Alerts
One of our top Voluum attributes is the platform’s capacity to send notifications and also alerts. Depending upon your settings, you can be updated based on different events and milestones achieved in your campaign. You can even get them on your mobile phones as the tracking software program has applications available for both iOS and Android.
System alerts are pre-programmed in Voluum as well as can be triggered by the following events:
- First conversion
- First campaign with traffic
- Different conversion cap limits
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are absolutely individualized. You decide what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t getting any type of conversions? You’re trying a new vertical? With alerts, you will not have to be affixed to your desktop computer. All you have actually got to do is set up the alert criteria. The moment the conditions are fulfilled, you will be instantly notified.
As any type of marketing expert would certainly tell you, optimization is an art form that you can only get a grasp on by means of practice. Established marketing experts may not have much use for this feature. Nevertheless, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This kind of optimization immediately develops A/B payment that include different landers and also offers to make sure that it can redirect the most effective traffic to the best offer based upon ROI as well as various other standards. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Looking at the performance of your campaign is important, as well as Voluum allows you accessibility to all the data you’ll ever require in numerous formats. You can instantaneously produce numerous of reports that are created in real time and consist of up to thirty distinct data points. Some of the extra analysis attributes consist of:
- Traffic logs
- Several currencies including euros, pounds, dollars and a whole lot more
- A dedicated reporting API
For clients that have a preference for manual optimization, Voluum includes a full suite of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Set up rule-based targeting
- Very fast
- Secures your data
- No investment in added equipment
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based solution, implying that it only stores your information for a limited period. This implies that if you wish to check your campaign performance from greater than a year earlier for example, then that is not possible.
Voluum Prices as well as Plans
Voluum’s plans and also price structure have gone through a great deal of adjustments since the business launched. After a number of years on the somewhat higher end of the range, the tracker’s cost has actually dropped just recently, and the company has also enhanced the number of attributes available on all plans.
The Discover plan is one of the most fairly priced, and it permits as much as twenty campaigns as well as three months of data retention. It supplies limited tracking attributes, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in should opt for either the Profit or Grow plans, which enable 6 and also twelve months of data retention respectively. Both allow limitless campaigns, numerous customized domains, and also advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time and also is going to be here well into the future. It has established itself as a reputable and valuable affiliate advertising and marketing tracking tool.
If you are new to this app or perhaps new to affiliate marketing tracking, after that you can consider ideas via a Voluum tutorial online to get a far better idea of just how to track your campaign.
Voluum is a reliable tool, and also although it does have some minor flaws, the positives take precedence over the negatives, and also it is one of the very best affiliate advertising tracking platforms to utilize today.