The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you have actually made, what earnings each campaign accounts for, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the best promising tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for online marketers around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to maximize this ingenious tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a pretty easy procedure in the affiliate world. Yet, even experienced online marketers can find it difficult to manage a large number of campaigns now and then. This is where Voluum Automizer comes to be appropriate.
Automizer is their brand new automation tool based on two foundations: automation rules & website traffic source integrations
The latter lets you to fully integrate with numerous website traffic sources such as Facebook Ads, Taboola, etc. This not only lets you set up your campaigns swiftly and efficiently but also do actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- leave out non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can likewise create vital cost integration with Google Ads as well as Facebook.
As soon as you totally integrate specific web traffic sources, you can then set up your own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with vivid icons immediately when they meet established conditions.
The rules feature will certainly let you save lots of time and automate a portion of your daily work.
Traffic Source and Affiliate Network Templates
Besides full integrations, Voluum allows you access to templates for a variety of offers, traffic sources, and also affiliate networks.
This function contains 35 templates from some of the most usual traffic sources and also 15+ templates from preferred networks that assist you to hit the ground running.
Various Tracking Options
The most evident attribute a tracker ought to have is the ability to keep track of individual actions precisely. Voluum takes it to a whole new level by giving users tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can then manually publish them to Voluum.
Manual Cost Update
Together with the ability to upload conversions, the manual cost update feature allows individuals to modify campaign costs directly with the tracker. This procedure is additionally manual, and also it’s imperative in cases where your web traffic sources are not conveying the cost information instantly.
Lander Protection Script
All software application providers are under a great deal of pressure to create a safe environment for customers. By using features like lander protection scripts, Voluum has actually used this opportunity to reinforce its partnership with its clients.
This safety and security function allows you secure top performing landing pages as it removes visitors that did not originate from a campaign URL, which boosts conversion rates while minimizing costs
Remember that the code requires PHP in order to be implemented, so it can not be utilized in all scenarios.
Bot Detection and Dubious Website Traffic Filter
Bot traffic is a huge trouble in native, pop, redirect, and push web traffic. In addition to making your campaign extra expensive, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be expensive if not resolved, which is the reason why Voluum has actually implemented a dubious website traffic filter plus bot detection abilities.
This tracking software application makes use of a script called the honeypot to determine the percent of bots clicking your links. Mounting the script is very simple also. All you need to do is replicate the script with the right tracking domain name into the constituents of the landing web page you wish to supervise.
The honeypot script can be used on landing pages only, which suggests that it’s not appropriate for direct link campaigns. Fortunately, Voluum also spots various other kinds of dubious clicks that are set off by other sources.
This attribute is a new addition to the platform, as well as the idea is relatively uncomplicated. It enables users to be able to put a marker or visual tag to various campaign variables depending upon their performance. This enables you to rapidly decide what metrics are succeeding and which ones require to be altered.
Notices and also Customized Alerts
One of our leading Voluum functions is the system’s capability to send notifications and alerts. Depending upon your settings, you can be updated based upon various events and milestones accomplished in your campaign. You can even get them on your smart phones as the tracking software program has applications offered for both iOS and Android.
System notifications are preset in Voluum and can be triggered by the following events:
- First conversion
- First campaign with web traffic
- Various conversion cap limits
- Failed payments
- Various other payment concerns
Custom alerts, on the other hand, are entirely customized. You determine what events are necessary fo you. Are you testing a brand-new offer? Your campaign isn’t getting any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be attached to your desktop computer. All you’ve reached do is install the alert criteria. The moment the conditions are met, you will certainly be promptly informed.
As any marketer would certainly tell you, optimization is an art form that you can only get a grip on using practice. Established online marketers might not have much use for this function. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This sort of optimization immediately develops A/B payment that include different landers as well as offers to ensure that it can redirect the best web traffic to the best offer based upon ROI and other requirements. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is vital, and also Voluum permits you accessibility to all the data you’ll ever before need in numerous formats. You can promptly produce many of reports that are generated in real time and consist of approximately thirty unique data points. Some of the additional analysis functions consist of:
- Web traffic logs
- Several currencies including euros, pounds, dollars and also a whole lot more
- A committed reporting API
For customers that prefer manual optimization, Voluum consists of a full collection of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Really fast
- Protects your data
- No investment in extra equipment
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based service, implying that it just stores your data for a limited period. This indicates that if you intend to inspect your campaign performance from greater than a year back for instance, then that is not possible.
Voluum Rates as well as Plans
Voluum’s plans and also pricing structure have actually undergone a great deal of modifications since the company launched. After a number of years on the rather higher end of the range, the tracker’s price has gone down just recently, as well as the company has actually likewise boosted the number of features available on all plans.
The Discover plan is one of the most moderately valued, and also it permits as much as twenty campaigns as well as three months of data retention. It supplies limited tracking functions, as well as it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing a boost in should go with either the Profit or Grow plans, which permit 6 and twelve months of information retention respectively. Both allow unlimited campaigns, multiple custom domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time as well as is going to be here well into the future. It has established itself as a reputable as well as valuable affiliate advertising and marketing tracking tool.
If you are new to this application or even brand-new to affiliate advertising tracking, after that you can look at pointers with a Voluum tutorial online to get a far better idea of just how to track your campaign.
Voluum is an effective tool, and also although it does have some small problems, the positives take precedence over the negatives, and it is just one of the best affiliate advertising tracking platforms to make use of today.