The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which changes you have actually made, what profit each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be one of the hottest promising tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for marketing experts around the world.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to make the most of this innovative tool.
Automizer and also Web Traffic Source Integrations
Setting up and using a tracker is a pretty basic procedure in the affiliate world. But, even experienced marketing experts can find it tough to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be relevant.
Automizer is their brand new automation tool based on 2 foundations: automation rules & web traffic source integrations
The latter allows you to fully integrate with different web traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you establish your campaigns swiftly and also efficiently but also do actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- leave out non-converting zones
- immediately update your traffic-source costs
- and form rules
With Automizer, you can likewise produce vital cost integration with Google Ads and Facebook.
Once you fully integrate specific web traffic sources, you can after that establish your own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are unexpected changes in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark custom variables with vibrant icons automatically when they meet set conditions.
The rules feature will certainly let you save lots of time and also automate a portion of your everyday work.
Website Traffic Source as well as Affiliate Network Templates
Other than full integrations, Voluum permits you access to templates for a variety of offers, web traffic sources, and also affiliate networks.
This attribute contains 35 templates from some of one of the most common website traffic sources and also 15+ templates from prominent networks that aid you to hit the ground running.
Different Tracking Options
One of the most noticeable attribute a tracker ought to have is the capacity to keep track of user actions accurately. Voluum takes it to an entire new level by offering individuals tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually submit them to Voluum.
Manual Cost Update
Together with the ability to post conversions, the manual cost update feature lets individuals to change campaign costs directly with the tracker. This procedure is also manual, and it’s critical in cases where your website traffic sources are not conveying the cost information automatically.
Lander Protection Script
All software program providers are under a lot of stress to develop a safe environment for users. By applying features like lander protection scripts, Voluum has actually utilized this opportunity to enhance its relationship with its clients.
This security feature allows you shield top performing landing pages as it filters out site visitors that did not come from a campaign URL, which bolsters conversion rates while reducing costs
Remember that the code requires PHP in order to be executed , so it can not be made use of in all situations.
Bot Discovery and also Questionable Web Traffic Filter
Bot website traffic is a large trouble in native, pop, redirect, and also push web traffic. Along with making your campaign extra costly, bots can likewise mess with your performance metrics and make optimization baffling at best. It can be pricey otherwise dealt with, which is the reason Voluum has executed a dubious web traffic filter plus bot detection abilities.
This tracking software program uses a script called the honeypot to establish the percentage of bots clicking your web links. Setting up the script is extremely simple as well. All you need to do is duplicate the script with the appropriate tracking domain name into the constituents of the landing web page you want to oversee.
The honeypot script can be made use of on landing pages only, which implies that it’s not suitable for direct link campaigns. Fortunately, Voluum likewise finds various other sorts of questionable clicks that are caused by other sources.
This attribute is a brand-new addition to the system, and also the concept is fairly uncomplicated. It allows individuals to be able to place a marker or visual tag to various campaign variables depending upon their performance. This allows you to rapidly decide what metrics are doing well and which ones require to be changed.
Notifications and also Customized Alerts
One of our leading Voluum attributes is the system’s ability to send out notices and also alerts. Depending on your setups, you can be updated based on various events and milestones accomplished in your campaign. You can even get them on your mobile devices as the tracking software application has applications offered for both iPhone as well as Android.
System notifications are pre-programmed in Voluum and also can be caused by the following events:
- First conversion
- First campaign with traffic
- Different conversion cap limitations
- Failed payments
- Other payment issues
Customized alerts, on the other hand, are completely personalized. You choose what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you will not need to be affixed to your desktop computer. All you have actually got to do is install the alert criteria. The minute the conditions are met, you will be quickly notified.
As any kind of online marketer would inform you, optimization is an art form that you can only get a grasp on using practice. Established marketing experts may not have much usage for this function. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This sort of optimization instantly produces A/B payment that contain different landers and also offers so that it can redirect the best traffic to the very best offer based upon ROI as well as various other standards. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is essential, and also Voluum permits you access to all the data you’ll ever need in different formats. You can immediately produce various of reports that are generated in real time and consist of as much as thirty distinct data points. Several of the added evaluation functions consist of:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars as well as a great deal more
- A dedicated reporting API
For clients that like manual optimization, Voluum includes a full collection of features that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Extremely quick
- Secures your data
- No investment in extra devices
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based service, implying that it only stores your information for a limited period. This means that if you intend to inspect your campaign performance from greater than a year back for instance, then that is not feasible.
Voluum Rates and also Plans
Voluum’s plans as well as price structure have gone through a great deal of adjustments since the business launched. After numerous years on the somewhat higher end of the scale, the tracker’s price has actually gone down recently, as well as the business has actually additionally enhanced the variety of attributes available on all plans.
The Discover plan is the most moderately priced, and it permits as much as twenty campaigns as well as 3 months of information retention. It provides limited tracking functions, and it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing an increase in should choose either the Profit or Grow plans, which allow 6 as well as twelve months of data retention respectively. Both enable unlimited campaigns, several custom domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for a long time as well as is going to be here well into the future. It has established itself as a reliable and also beneficial affiliate marketing tracking tool.
If you are brand-new to this application or even brand-new to affiliate marketing tracking, then you can look at pointers through a Voluum tutorial online to get a much better concept of just how to track your campaign.
Voluum is a reliable tool, as well as although it does have some small imperfections, the positives take precedence over the negatives, as well as it is one of the best affiliate advertising tracking platforms to make use of today.