The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which changes you have actually made, what profit each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the hottest up-and-coming tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the go-to tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to maximize this cutting-edge tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a pretty straightforward procedure in the affiliate world. Yet, even experienced marketing professionals can find it hard to manage a large number of campaigns every now and then. This is where Voluum Automizer ends up being pertinent.
Automizer is their new automation tool based upon 2 foundations: automation rules & website traffic source integrations
The latter lets you to fully integrate with various web traffic sources such as Facebook Ads, Taboola, etc. This not only allows you set up your campaigns promptly and effectively but additionally do actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- exclude non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can likewise develop crucial cost integration with Google Ads as well as Facebook.
As soon as you totally integrate particular traffic sources, you can after that set up your very own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark customized variables with vibrant icons immediately when they meet established conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a piece of your daily work.
Website Traffic Source and also Affiliate Network Templates
Other than complete integrations, Voluum allows you accessibility to templates for a variety of offers, traffic sources, and affiliate networks.
This attribute contains 35 templates from several of one of the most typical traffic sources and also 15+ templates from prominent networks that help you to hit the ground running.
Different Tracking Options
The most apparent function a tracker ought to have is the ability to keep track of user actions properly. Voluum takes it to an entire new level by offering users tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
Together with the capacity to upload conversions, the manual cost update feature allows customers to modify campaign costs straight through the tracker. This procedure is additionally manual, and it’s necessary in cases where your website traffic sources are not sharing the cost information automatically.
Lander Protection Script
All software application providers are under a great deal of pressure to produce a secure environment for customers. By applying attributes like lander protection scripts, Voluum has used this chance to reinforce its partnership with its customers.
This safety and security feature allows you secure top performing landing web pages as it removes site visitors that did not come from a campaign link, which bolsters conversion rates while lowering costs
Bear in mind that the code needs PHP in order to be implemented, so it can not be utilized in all scenarios.
Bot Discovery and Questionable Web Traffic Filter
Bot web traffic is a huge issue in native, pop, redirect, as well as push web traffic. Along with making your campaign a lot more pricey, bots can likewise mess with your performance metrics as well as make optimization baffling at best. It can be costly if not addressed, which is the reason that Voluum has actually executed a dubious traffic filter plus bot detection abilities.
This tracking software application uses a script known as the honeypot to identify the portion of bots clicking your links. Mounting the script is really basic as well. All you require to do is duplicate the script with the right tracking domain name into the constituents of the landing web page you intend to monitor.
The honeypot script can be utilized on landing web pages only, which means that it’s not apt for direct link campaigns. Fortunately, Voluum also identifies various other types of questionable clicks that are activated by various other sources.
This feature is a brand-new enhancement to the platform, and also the concept is relatively simple. It enables customers to be able to put a marker or visual tag to different campaign variables depending on their performance. This permits you to promptly decide what metrics are doing well as well as which ones need to be changed.
Notifications and also Customized Alerts
One of our leading Voluum attributes is the system’s ability to send notices and alerts. Relying on your setups, you can be updated based upon various events as well as milestones accomplished in your campaign. You can even get them on your smart phones as the tracking software application has applications available for both iPhone and Android.
System alerts are preset in Voluum and also can be activated by the following events:
- First conversion
- First campaign with web traffic
- Different conversion cap limitations
- Failed payments
- Other payment issues
Customized alerts, on the other hand, are completely customized. You choose what events are essential fo you. Are you testing a new offer? Your campaign isn’t getting any conversions? You’re trying a new vertical? With alerts, you will not need to be attached to your desktop. All you’ve got to do is set up the alert criteria. The moment the conditions are met, you will be promptly notified.
As any marketer would tell you, optimization is an art form that you can just get a grasp on through practice. Established marketing professionals might not have much use for this feature. Nevertheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This sort of optimization automatically creates A/B payment that contain different landers and also offers so that it can redirect the most effective website traffic to the most effective offer based upon ROI and other criteria. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is essential, and also Voluum enables you access to all the data you’ll ever require in numerous formats. You can instantaneously produce numerous of reports that are created in real time and include as much as thirty distinctive data points. A few of the added analysis features consist of:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars as well as a great deal more
- A devoted reporting API
For customers that prefer manual optimization, Voluum includes a complete collection of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Set up rule-based targeting
- Extremely fast
- Shields your data
- No investment in extra tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Lack of client support.
- It is a cloud-based service, meaning that it only stores your data for a limited period. This indicates that if you wish to check your campaign performance from more than a year back for instance, then that is not possible.
Voluum Rates as well as Plans
Voluum’s plans and also price structure have actually undergone a lot of changes since the company launched. After a number of years on the rather higher end of the range, the tracker’s cost has dropped lately, and the company has likewise increased the number of features available on all plans.
The Discover plan is the most fairly valued, as well as it permits up to twenty campaigns along with 3 months of data retention. It provides limited tracking functions, and also it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing a boost in need to choose either the Profit or Grow plans, which permit 6 and twelve months of information retention respectively. Both permit unrestricted campaigns, multiple custom domains, as well as advanced tracking features.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time as well as is going to be here well into the future. It has established itself as a reputable and valuable affiliate advertising and marketing tracking tool.
If you are new to this application or even new to affiliate marketing tracking, then you can consider pointers through a Voluum tutorial online to get a better concept of how to track your campaign.
Voluum is a reliable tool, and also although it does have some minor flaws, the positives take precedence over the downsides, and it is among the very best affiliate marketing tracking platforms to use today.