The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you have actually made, what revenue each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the most popular up-and-coming tracking systems on the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for marketing experts around the globe.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to maximize this innovative tool.
Automizer as well as Web Traffic Source Integrations
Setting up and using a tracker is a rather simple procedure in the affiliate world. Yet, even experienced marketing experts can find it tough to manage a large number of campaigns every now and then. This is where Voluum Automizer comes to be pertinent.
Automizer is their all new automation tool based upon two foundations: automation rules & web traffic source integrations
The latter lets you to fully integrate with different website traffic sources such as Facebook Ads, Taboola, etc. This not only lets you establish your campaigns quickly as well as efficiently however likewise carry out actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- leave out non-converting zones
- immediately update your traffic-source costs
- and also form rules
With Automizer, you can also create vital cost integration with Google Ads and also Facebook.
When you completely integrate certain web traffic sources, you can then establish your own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with vibrant icons instantly when they meet established conditions.
The rules feature will let you save a significant amount of time and automate a chunk of your everyday work.
Website Traffic Source and also Affiliate Network Templates
Other than complete integrations, Voluum enables you access to templates for a variety of offers, web traffic sources, and affiliate networks.
This attribute contains 35 templates from several of one of the most common web traffic sources as well as 15+ templates from popular networks that help you to hit the ground running.
Different Tracking Options
The most obvious function a tracker ought to have is the capability to track individual actions accurately. Voluum takes it to a whole new level by providing customers tracking features like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get several postbacks for your conversions, you can then manually submit them to Voluum.
Manual Cost Update
In addition to the capacity to post conversions, the manual cost update attribute allows individuals to change campaign costs straight via the tracker. This process is likewise manual, as well as it’s necessary in cases where your website traffic sources are not conveying the cost information automatically.
Lander Protection Script
All software providers are under a great deal of pressure to produce a secure environment for customers. By using features like lander protection scripts, Voluum has actually used this chance to strengthen its relationship with its consumers.
This security function allows you safeguard top performing landing web pages as it filters out site visitors that did not come from a campaign URL, which boosts conversion rates while decreasing costs
Remember that the code needs PHP in order to be executed , so it can not be utilized in all situations.
Bot Detection as well as Suspicious Traffic Filter
Bot website traffic is a large problem in native, pop, redirect, and also push web traffic. In addition to making your campaign more costly, bots can additionally mess with your performance metrics as well as make optimization baffling at best. It can be pricey if not dealt with, which is the reason why Voluum has executed a questionable traffic filter plus bot detection abilities.
This tracking software application uses a script called the honeypot to figure out the portion of bots clicking on your links. Installing the script is really basic as well. All you require to do is duplicate the script with the right tracking domain into the components of the landing web page you wish to oversee.
The honeypot script can be utilized on landing web pages only, which means that it’s not suitable for direct link campaigns. Thankfully, Voluum likewise detects various other types of dubious clicks that are triggered by other sources.
This feature is a new enhancement to the platform, as well as the concept is reasonably uncomplicated. It enables users to be able to place a marker or visual tag to various campaign variables depending upon their performance. This allows you to quickly determine what metrics are succeeding and which ones need to be altered.
Notices as well as Customized Alerts
Among our leading Voluum features is the platform’s ability to send out notices and alerts. Depending on your settings, you can be updated based upon various events as well as milestones accomplished in your campaign. You can even get them on your mobile phones as the tracking software program has applications offered for both iOS and also Android.
System notifications are preset in Voluum as well as can be caused by the following incidents:
- First conversion
- First campaign with traffic
- Various conversion cap limitations
- Failed payments
- Various other payment concerns
Custom alerts, on the other hand, are entirely customized. You decide what events are important fo you. Are you testing a new offer? Your campaign isn’t getting any type of conversions? You’re trying a brand-new vertical? With alerts, you will not need to be attached to your desktop. All you have actually got to do is install the alert criteria. The minute the conditions are satisfied, you will certainly be immediately alerted.
As any marketer would certainly tell you, optimization is an art form that you can only get a grasp on via practice. Established marketers might not have much use for this feature. However, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This sort of optimization automatically produces A/B payment that include various landers as well as offers to ensure that it can redirect the most effective website traffic to the very best offer based upon ROI and various other requirements. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is vital, and Voluum permits you accessibility to all the data you’ll ever before require in various formats. You can promptly create countless of reports that are generated in real time and also consist of up to thirty distinct data points. Several of the extra analysis features include:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars and also a great deal more
- A devoted reporting API
For clients that have a preference for manual optimization, Voluum consists of a full collection of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Shields your data
- No investment in extra equipment
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based solution, indicating that it only stores your information for a limited duration. This means that if you want to inspect your campaign performance from more than a year ago for instance, then that is not possible.
Voluum Prices and Plans
Voluum’s plans and price structure have undergone a great deal of modifications since the company launched. After a number of years on the rather higher end of the scale, the tracker’s price has actually gone down recently, as well as the company has actually also enhanced the number of features readily available on all plans.
The Discover plan is one of the most fairly valued, and it permits as much as twenty campaigns as well as 3 months of information retention. It supplies limited tracking functions, and also it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in should opt for either the Profit or Grow plans, which permit six and twelve months of information retention respectively. Both enable unlimited campaigns, numerous customized domains, and also advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for plenty of time and also is most likely to be here well into the future. It has established itself as a dependable and also valuable affiliate advertising and marketing tracking tool.
If you are new to this app and even brand-new to affiliate marketing tracking, after that you can take a look at suggestions with a Voluum tutorial online to get a better concept of just how to track your campaign.
Voluum is an effective tool, as well as although it does have some small imperfections, the positives take precedence over the downsides, and also it is among the very best affiliate advertising tracking platforms to use today.