The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which alters you’ve made, what earnings each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be one of the most popular promising tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for marketers around the world.
Henceforth, we’ve decided to write a Voluum review to help customers decide if they want to make the most of this innovative tool.
Automizer as well as Traffic Source Integrations
Setting up and using a tracker is a pretty straightforward procedure in the affiliate world. However, even experienced online marketers can find it hard to manage a large number of campaigns now and then. This is where Voluum Automizer ends up being relevant.
Automizer is their new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter allows you to completely integrate with different traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you establish your campaigns rapidly and efficiently but likewise carry out actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- omit non-converting zones
- immediately update your traffic-source costs
- and also form rules
With Automizer, you can also develop essential cost integration with Google Ads and also Facebook.
When you fully integrate particular web traffic sources, you can then set up your own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark custom variables with colorful icons automatically when they meet set conditions.
The rules feature will certainly let you save a significant amount of time and also automate a piece of your day-to-day work.
Traffic Source and also Affiliate Network Templates
Aside From full integrations, Voluum allows you accessibility to templates for a variety of offers, website traffic sources, and affiliate networks.
This feature includes 35 templates from several of the most usual traffic sources and also 15+ templates from preferred networks that help you to hit the ground running.
Various Tracking Options
The most obvious feature a tracker should have is the capacity to keep track of individual actions accurately. Voluum takes it to a whole new level by giving customers tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can then manually submit them to Voluum.
Manual Cost Update
Along with the capacity to upload conversions, the manual cost update function lets users to customize campaign costs directly with the tracker. This process is also manual, and it’s necessary in cases where your website traffic sources are not sharing the cost info automatically.
Lander Protection Script
All software program service providers are under a great deal of pressure to create a secure environment for customers. By using features like lander protection scripts, Voluum has utilized this opportunity to strengthen its relationship with its consumers.
This safety function lets you protect top performing landing web pages as it removes visitors that did not come from a campaign link, which bolsters conversion rates while reducing costs
Keep in mind that the code needs PHP in order to be executed , so it can not be used in all scenarios.
Bot Detection and also Dubious Web Traffic Filter
Bot website traffic is a big problem in native, pop, redirect, as well as push traffic. In addition to making your campaign much more pricey, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be expensive otherwise addressed, which is the reason why Voluum has actually applied a questionable website traffic filter plus bot detection capabilities.
This tracking software makes use of a script referred to as the honeypot to establish the percentage of bots clicking on your web links. Mounting the script is extremely simple also. All you need to do is copy the script with the proper tracking domain right into the components of the landing page you wish to monitor.
The honeypot script can be made use of on landing web pages only, which indicates that it’s not apt for direct link campaigns. Luckily, Voluum additionally identifies other types of dubious clicks that are caused by other sources.
This feature is a new enhancement to the system, and also the principle is relatively straightforward. It allows customers to be able to put a marker or visual tag to various campaign variables depending upon their performance. This enables you to promptly determine what metrics are doing well as well as which ones need to be changed.
Notices as well as Customized Alerts
One of our top Voluum functions is the platform’s capacity to send notices as well as alerts. Depending on your settings, you can be updated based upon various events as well as milestones achieved in your campaign. You can also get them on your mobile phones as the tracking software has apps offered for both iOS as well as Android.
System notifications are pre-programmed in Voluum as well as can be activated by the following incidents:
- First conversion
- First campaign with website traffic
- Various conversion cap limits
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are completely individualized. You choose what events are essential fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a new vertical? With alerts, you will not have to be attached to your desktop. All you have actually got to do is set up the alert criteria. The moment the conditions are fulfilled, you will be right away alerted.
As any type of marketer would inform you, optimization is an art form that you can only get a hold on using practice. Established online marketers might not have much usage for this function. Nonetheless, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This type of optimization instantly creates A/B payment that contain different landers and offers to ensure that it can redirect the very best web traffic to the most effective offer based upon ROI and other standards. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is vital, as well as Voluum allows you access to all the data you’ll ever require in various formats. You can instantaneously create various of reports that are produced in real time and include up to thirty distinctive data points. A few of the added evaluation features include:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars as well as a lot more
- A devoted reporting API
For customers that have a preference for manual optimization, Voluum consists of a complete suite of functions that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Really quick
- Safeguards your data
- No investment in extra equipment
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based service, indicating that it just stores your data for a limited period. This implies that if you want to check your campaign performance from more than a year back for example, then that is not possible.
Voluum Rates as well as Plans
Voluum’s plans as well as pricing structure have undergone a great deal of modifications since the company launched. After several years on the rather higher end of the range, the tracker’s price has gone down lately, as well as the business has also boosted the variety of features readily available on all plans.
The Discover plan is one of the most reasonably priced, and it allows as much as twenty campaigns along with three months of information retention. It provides limited tracking features, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to opt for either the Profit or Grow plans, which enable six and also twelve months of information retention respectively. Both enable unrestricted campaigns, numerous custom domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for plenty of time and is most likely to be here well into the future. It has established itself as a trusted and helpful affiliate marketing tracking tool.
If you are brand-new to this application or perhaps new to affiliate marketing tracking, after that you can take a look at tips through a Voluum tutorial online to get a much better concept of exactly how to track your campaign.
Voluum is a reliable tool, and although it does have some small flaws, the positives take precedence over the downsides, as well as it is just one of the very best affiliate marketing tracking platforms to use today.