The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which changes you’ve made, what profit each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the hottest promising tracking platforms on the market for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the go-to tracker for marketing experts around the globe.
Henceforth, we’ve decided to write a Voluum review to help customers decide if they want to make the most of this innovative tool.
Automizer as well as Website Traffic Source Integrations
Setting up and using a tracker is a pretty simple procedure in the affiliate world. But, even experienced online marketers can find it challenging to manage a large number of campaigns every now and then. This is where Voluum Automizer becomes relevant.
Automizer is their brand-new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter lets you to fully integrate with numerous web traffic sources such as Facebook Ads, Taboola, etc. This not only lets you set up your campaigns promptly as well as efficiently yet likewise perform actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- exclude non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can likewise create necessary cost integration with Google Ads as well as Facebook.
When you fully integrate certain traffic sources, you can after that set up your very own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark custom variables with vivid icons instantly when they satisfy set conditions.
The rules feature will let you save lots of time as well as automate a portion of your day-to-day work.
Website Traffic Source as well as Affiliate Network Templates
Aside From full integrations, Voluum enables you access to templates for a variety of offers, web traffic sources, as well as affiliate networks.
This feature consists of 35 templates from several of the most common traffic sources as well as 15+ templates from preferred networks that assist you to hit the ground running.
Different Tracking Options
One of the most evident feature a tracker must have is the ability to track user actions accurately. Voluum takes it to a whole new level by offering users tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually post them to Voluum.
Manual Cost Update
Along with the capacity to upload conversions, the manual cost update attribute allows individuals to modify campaign costs directly via the tracker. This procedure is additionally manual, and also it’s important in cases where your traffic sources are not conveying the cost details automatically.
Lander Protection Script
All software companies are under a great deal of stress to create a secure environment for customers. By applying features like lander protection scripts, Voluum has actually utilized this opportunity to strengthen its partnership with its clients.
This security attribute lets you secure top performing landing pages as it filters out visitors that did not originate from a campaign URL, which bolsters conversion rates while lowering costs
Bear in mind that the code needs PHP in order to be applied, so it can not be made use of in all scenarios.
Bot Discovery as well as Questionable Traffic Filter
Bot web traffic is a big problem in native, pop, redirect, and push web traffic. In addition to making your campaign much more expensive, bots can additionally mess with your performance metrics and also make optimization baffling at best. It can be costly if not resolved, which is the reason why Voluum has applied a dubious web traffic filter plus bot detection capabilities.
This tracking software makes use of a script known as the honeypot to establish the portion of bots clicking your web links. Setting up the script is really easy too. All you require to do is replicate the script with the appropriate tracking domain right into the components of the landing page you intend to oversee.
The honeypot script can be used on landing pages only, which suggests that it’s not apt for direct link campaigns. Thankfully, Voluum additionally identifies various other sorts of suspicious clicks that are activated by other sources.
This function is a brand-new addition to the system, as well as the idea is relatively simple. It permits customers to be able to place a marker or visual tag to various campaign variables depending on their performance. This allows you to rapidly choose what metrics are succeeding and which ones need to be altered.
Notifications and also Custom Alerts
One of our leading Voluum features is the platform’s ability to send out notices and alerts. Depending upon your settings, you can be updated based upon various events as well as milestones achieved in your campaign. You can also get them on your mobile phones as the tracking software program has applications offered for both iOS and Android.
System notifications are pre-programmed in Voluum as well as can be caused by the following incidents:
- First conversion
- First campaign with traffic
- Various conversion cap limits
- Failed payments
- Other payment problems
Custom alerts, on the other hand, are totally customized. You choose what events are essential fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be attached to your desktop computer. All you have actually reached do is set up the alert criteria. The moment the conditions are satisfied, you will certainly be immediately informed.
As any type of online marketer would certainly tell you, optimization is an art form that you can just get a grip on using practice. Established online marketers may not have much usage for this function. Nevertheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This type of optimization immediately develops A/B payment that include various landers as well as offers so that it can redirect the very best web traffic to the very best offer based on ROI and also other criteria. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Looking at the performance of your campaign is important, as well as Voluum enables you accessibility to all the data you’ll ever need in various formats. You can immediately produce numerous of reports that are created in real time and consist of up to thirty distinct data points. A few of the additional analysis features include:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars and also a whole lot more
- A committed reporting API
For clients that like manual optimization, Voluum consists of a complete suite of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Very quick
- Shields your data
- No investment in extra tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based service, suggesting that it just stores your data for a limited duration. This implies that if you wish to inspect your campaign performance from greater than a year earlier for example, then that is not feasible.
Voluum Rates and also Plans
Voluum’s plans and price structure have undergone a great deal of adjustments since the business launched. After several years on the rather higher end of the range, the tracker’s cost has dropped recently, and also the company has actually also enhanced the number of attributes available on all plans.
The Discover plan is one of the most reasonably priced, as well as it allows approximately twenty campaigns in addition to three months of information retention. It provides limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in should opt for either the Profit or Grow plans, which permit 6 and twelve months of data retention respectively. Both allow unrestricted campaigns, several custom domains, and also advanced tracking features.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time as well as is most likely to be here well into the future. It has actually established itself as a dependable as well as helpful affiliate advertising tracking tool.
If you are brand-new to this application or perhaps brand-new to affiliate advertising tracking, after that you can look at suggestions via a Voluum tutorial online to get a much better idea of how to track your campaign.
Voluum is an efficient tool, and also although it does have some minor flaws, the positives take precedence over the negatives, and also it is one of the very best affiliate advertising tracking platforms to use today.