The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what profit each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the best promising tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketing experts around the globe.
Henceforth, we’ve decided to write a Voluum review to help users decide if they want to take advantage of this cutting-edge tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a quite straightforward procedure in the affiliate world. But, even experienced marketing experts can find it difficult to manage a large number of campaigns from time to time. This is where Voluum Automizer comes to be pertinent.
Automizer is their brand new automation tool based on two foundations: automation rules & website traffic source integrations
The latter lets you to fully integrate with numerous website traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you establish your campaigns swiftly as well as successfully but likewise do actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- exclude non-converting zones
- instantly update your traffic-source costs
- and form rules
With Automizer, you can also create necessary cost integration with Google Ads and Facebook.
When you totally integrate certain web traffic sources, you can then set up your very own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark customized variables with vivid icons automatically when they meet established conditions.
The rules feature will certainly let you save a significant amount of time and also automate a portion of your day-to-day work.
Traffic Source and also Affiliate Network Templates
Apart From full integrations, Voluum allows you accessibility to templates for a number of offers, web traffic sources, as well as affiliate networks.
This function consists of 35 templates from some of the most typical web traffic sources and also 15+ templates from prominent networks that help you to hit the ground running.
Various Tracking Options
One of the most evident function a tracker should have is the ability to track individual actions precisely. Voluum takes it to a whole new level by providing individuals tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually post them to Voluum.
Manual Cost Update
In addition to the capacity to submit conversions, the manual cost update function lets individuals to modify campaign costs directly with the tracker. This procedure is additionally manual, as well as it’s critical in cases where your website traffic sources are not sharing the cost information instantly.
Lander Protection Script
All software application service providers are under a great deal of pressure to develop a safe environment for customers. By using features like lander protection scripts, Voluum has actually used this opportunity to strengthen its partnership with its customers.
This safety and security function lets you shield top performing landing web pages as it removes site visitors that did not come from a campaign link, which boosts conversion rates while decreasing costs
Bear in mind that the code needs PHP in order to be applied, so it can not be made use of in all scenarios.
Bot Discovery and Questionable Traffic Filter
Bot web traffic is a large problem in native, pop, redirect, and also push website traffic. In addition to making your campaign more expensive, bots can additionally mess with your performance metrics and also make optimization baffling at best. It can be pricey otherwise resolved, which is the reason Voluum has implemented a questionable web traffic filter plus bot detection capabilities.
This tracking software program utilizes a script known as the honeypot to identify the percent of bots clicking on your links. Installing the script is really basic as well. All you require to do is copy the script with the right tracking domain name right into the components of the landing page you wish to supervise.
The honeypot script can be made use of on landing pages only, which implies that it’s not proper for direct link campaigns. Luckily, Voluum likewise identifies other kinds of suspicious clicks that are caused by other sources.
This feature is a brand-new enhancement to the platform, and the concept is relatively uncomplicated. It allows individuals to be able to put a marker or visual tag to different campaign variables depending upon their performance. This permits you to swiftly decide what metrics are succeeding and which ones require to be changed.
Notices as well as Customized Alerts
Among our leading Voluum features is the platform’s capability to send out notifications and also alerts. Depending on your settings, you can be updated based upon various events as well as milestones accomplished in your campaign. You can even get them on your smart phones as the tracking software program has applications available for both iPhone and also Android.
System alerts are pre-programmed in Voluum and also can be set off by the following occurrences:
- First conversion
- First campaign with web traffic
- Different conversion cap limitations
- Failed payments
- Various other payment issues
Custom alerts, on the other hand, are absolutely personalized. You decide what events are essential fo you. Are you testing a brand-new offer? Your campaign isn’t getting any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be attached to your desktop computer. All you have actually got to do is install the alert criteria. The minute the conditions are met, you will certainly be instantly informed.
As any type of marketing expert would inform you, optimization is an art form that you can just get a grasp on by means of practice. Established marketing professionals might not have much use for this function. Nevertheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This type of optimization automatically develops A/B payment that contain different landers as well as offers to ensure that it can redirect the most effective website traffic to the best offer based on ROI and various other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is crucial, as well as Voluum enables you accessibility to all the data you’ll ever require in numerous formats. You can instantly produce many of reports that are produced in real time and consist of up to thirty distinct data points. Some of the extra analysis attributes include:
- Traffic logs
- Several currencies including euros, pounds, dollars as well as a whole lot more
- A dedicated reporting API
For customers that have a preference for manual optimization, Voluum consists of a full collection of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Set up rule-based targeting
- Really fast
- Protects your data
- No investment in extra equipment
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based solution, meaning that it only stores your information for a limited duration. This suggests that if you wish to check your campaign performance from greater than a year back as an example, then that is not feasible.
Voluum Prices as well as Plans
Voluum’s plans and also pricing structure have actually undergone a great deal of adjustments since the company launched. After a number of years on the rather higher end of the range, the tracker’s price has actually dropped recently, and the company has likewise enhanced the variety of attributes readily available on all plans.
The Discover plan is one of the most moderately valued, as well as it allows up to twenty campaigns as well as 3 months of data retention. It provides limited tracking functions, as well as it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing a boost in need to choose either the Profit or Grow plans, which allow six and also twelve months of information retention respectively. Both enable unrestricted campaigns, numerous customized domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time as well as is going to be here well into the future. It has actually established itself as a dependable as well as helpful affiliate marketing tracking tool.
If you are brand-new to this app or even new to affiliate advertising tracking, after that you can look at pointers through a Voluum tutorial online to get a far better idea of just how to track your campaign.
Voluum is an effective tool, and although it does have some minor defects, the positives take precedence over the downsides, and also it is among the very best affiliate marketing tracking platforms to utilize today.